Tag Archives: Brendan Light

Free Web Seminar: The Changing Face of Beauty

The Changing Face of Beauty

Join us for the Complimentary Web Seminar

Thursday, June 10th from 11:00 AM -12:00PM EDT

Space is limited.

Reserve your Web Seminar seat now at:

https://www1.gotomeeting.com/register/260448192

Mention code MWS0029Blog

Personal care and appearance have become an obsession. Personal care product usage has increased in double digits in the past 5 years with consumers using more individual products on average every day.

In order to develop new products, companies need to identify unmet needs as well as emerging trends and attitudes. Furthermore, we need to better understand how consumers navigate through new categories.

This beauty and personal care development has created a need for new understanding. How has behavior changed? Do women feel differently about themselves?

In order to understand how the category has evolved, we need to be able to look back in time. In 2005, BuzzBack conducted a study among US women around personal appearance and their use of personal care products ‘ from cosmetics to body and face lotion. The study utilized eCollage, our award-winning online technique for revealing visual associations and underlying emotions/feelings.

In this new webinar, five years later, we will look at what’s changed ‘ as well as compare to new findings among women in the UK.

Attendees of this webinar will learn:

‘ How attitudes related to beauty and appearance have changed among females in the past 5 years and why

‘ How women use imagery to better express how they feel about their personal appearance on a typical day

‘ What remains the same — which consumer feelings are similar today compared to 5 years ago and why

‘ How the recession has impacted purchase behavior and why

In addition, you’ll learn how new research methodologies, especially hybrid qual-quant online techniques, have evolved. Traditional quantitative measures will be combined with future-facing qualitative collection methods and advanced qualitative analysis.

Featured Speaker:

Brendan Light, SVP, Research and Development, BuzzBack Market Research

Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack’s research offerings, he pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim Viewer technology, and leads a broad team of future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. He has over 10 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.


Webinar: New Research on the Changing Face of Beauty





New Research on the Changing Face of Beauty

Join us for a Free Web Seminar on Thursday, June 10th from 11:00 AM -12:00PM EDT

Reserve your Web Seminar seat now at:

https://www1.gotomeeting.com/register/260448192

Mention priority code MWS0029Blog

About the web seminar:

Personal care and appearance have become an obsession. Personal care product usage has increased in double digits in the past 5 years with consumers using more individual products on average every day.

In order to develop new products, companies need to identify unmet needs as well as emerging trends and attitudes. Furthermore, we need to better understand how consumers navigate through new categories.

This beauty and personal care development has created a need for new understanding. How has behavior changed? Do women feel differently about themselves?

In order to understand how the category has evolved, we need to be able to look back in time. In 2005, BuzzBack conducted a study among US women around personal appearance and their use of personal care products ‘ from cosmetics to body and face lotion. The study utilized eCollage, our award-winning online technique for revealing visual associations and underlying emotions/feelings.

In this new webinar, five years later, we will look at what’s changed ‘ as well as compare to new findings among women in the UK.

Attendees of this webinar will learn:

‘ How attitudes related to beauty and appearance have changed among females in the past 5 years and why

‘ How women use imagery to better express how they feel about their personal appearance on a typical day

‘ What remains the same — which consumer feelings are similar today compared to 5 years ago and why

‘ How the recession has impacted purchase behavior and why

In addition, you’ll learn how new research methodologies, especially hybrid qual-quant online techniques, have evolved. Traditional quantitative measures will be combined with future-facing qualitative collection methods and advanced qualitative analysis.

Featured Speaker:

Brendan Light, SVP, Research and Development, BuzzBack Market Research

Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack’s research offerings, he pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim Viewer technology, and leads a broad team of future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. He has over 10 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.

Free Web Seminar: Consumer Segments — New Online Research Approaches for Better Understanding

BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on two separate dates and times. For US viewers it will take place on Wednesday, March 18 from 2:00 to 3:00 PM EDT and for European viewers it will take place on March 19 from 2:00 PM to 3:00 PM GMT. Here’s a brief recap of the webinar:

Proper understanding of different consumer segments is crucial to success in today’s hyper-competitive environment in order to improve product development, positioning and messaging to your target. Traditional approaches to identifying and profiling consumer segments generally result in flat, two dimensional portraits based on demographic, psychographic and behavioral or purchase data.

New, more creative research approaches now integrate innovative projective and enabling exercises in online studies. This type of approach, the use of newer online qualitative techniques in an online quantitative research, converts a standard online study into one that provides richer and deeper understanding of segments, including vivid consumer language, visual imagery and personal insights and emotions.

  • Through a case study approach, specific examples will be shown that explore research methods that breathe new life into the way consumer profiles are created.
  • Examples of award-winning, projective and enabling techniques that can be used in online quantitative research will be demonstrated.
  • Techniques to overcome online research’s traditional problem of eliciting mostly top-of-mind, surface responses will be explored, with side-by-side results that show how these new techniques can demonstrably improve insights
  • A new method of navigating open-ended responses based on Web 2.0 technology will showcase ways to highlight consumer learning faster and more efficiently.
  • Case study examples will include: consumer goods, personal products and consume healthcare.

Register below. Mention priority code MWS0017IIR

For US Viewers: https://www1.gotomeeting.com/register/753336057

For European Viewers: https://www1.gotomeeting.com/register/767707777

So Many Presentations, So Little Time

April will certainly write up more about what a whirlwind TMRE can be. There is such an abundance of information and presentation, great speakers that focus on valuable content rather than simple sales-pitches. Unfortunately, there’s just not enough time to meet with everyone and see their presentations. So I’ve tried to meet with a few and have them describe what their presenting on. I think you’ll find each very fascinating.

So where to begin, well I had a chance to chat with Robert Miner, President, Sachs Insights, who was on hand to present on their recent study: The Arrival of the Milleni-Adults. He was good enough to share some detail about the study, all of which you can find detail here. Here is an opening clip to that study.

Here he is speaking with us and describing this remarkable study.

Then I had a chance to sit down and chat with Heather Kluter, Manager of Marketing Research & Consumer Insights with Hyundai, who was presenting on ‘Learning to See and Finding Our Voice: Creating a Customer-Centric Product Development Process at Hyundai America.’ She gave us some background on her presentation she’ll be giving Thursday morning.

Finally, I was speaking with Brendan Light, SVP, Research & Development, of BuzzBack Market Research. He’ll be presenting on ‘Award-Winning Techniques for Gaining Deeper Insights Via The Internet.’ Recently, he gave presented their unique eCollaging technique in a webinar presentation. We’ve archived it and have it available for you all here. I think once you see this archive, you’ll be very interested in seeing Brendan’s presentation on Thursday afternoon.

As you can see, even from just these few speakers, there are some great presentations at TMRE this year. I hope those of you who are here, will be able to share their impressions about the speakers and presenters. I’ll meet with as many more speakers as possible so we can share for everyone some detail of the great information available. Check back soon!