Tag Archives: brand strategy

Don’t miss KNect365′s Fall 2016 Event Lineup!

Can you feel it? Fall is in the air, and so is conference
We’re excited to announce our fall 2016 event schedule of 10
Insights, Marketing and Innovation events produced for you to do your job
Our goal through these events is to inspire, inform, and
connect you with leaders from across industries to see, think, and act
Check out the full
event lineup:

TMRE: The Market Research Event
Boca Raton, FL
October 17-20
Use code TMRE16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjGsUg
The Corporate Intrapreneur Summit
New York, NY
September 8-9
Use code INTRA16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bDaaBs
Foresight & Trends
Miami Beach, FL
September 27-29
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2brD48C
Future of Food Summit
Miami Beach, FL
September 27
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bSbIIn
FEI:Front End of Innovation Europe
Berlin, Germany
October 5-7
Use code FEIEU16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmcbAW
LEAN Startup in the Enterprise
Hoboken, NJ
October 24-25
Use code LEAN16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bQEqJH
Back End of Innovation
New Orleans, LA
November 15-17
Use code BEI16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjHn79
OmniShopper International
London, England
November 15-17
Use code OMNIINTL16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjI943
ProjectWorld & World Congress for Business Analysts
Orlando, FL
November 15-17
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bEmcid
FUSE London
London, England
November 30-December 2
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmdNuB
We hope you will join us at one of our events this fall!
The KNect365 Insights, Marketing and Innovation Team

The Most Creative Super Bowl Ads of 2015

The 2015 Super Bowl saw last gasp defending, dancing palm trees and a 4th Super Bowl win for New England Patriots quarterback Tom Brady. However, off the field there was a lot of hype over the commercial breaks and which ad would get the best reaction. Despite there being a general consensus that the majority of the adverts didn’t live up to the excitement I picked out my favorites that I thought were a success:
Budweiser ‘Lost Puppy’ ‘ After the massive success of the 2014 commercial, the beer company went for the cute puppy as the main focus of the ad again. This year shows the story of how a puppy finds its way home after accidentally getting lost. The commercial plays on the watchers emotions by evoking sadness, fear and in the end a sense of relief and happiness culminating in the ‘#BestBuds’ slogan. At the end of the day you can’t beat a happy ending, when there is a cute puppy involved! Watch the full commercial here.
Doritos ‘Middle Seat’ – The tortilla chip company once again offered $1 million to the best ad created by the public. The one that stood out for me was of a man on an airplane trying to keep the seat next to him free. He cuts his toenails, plays the recorder and does other silly things, before seeing a pretty blonde who he’d be happy to sit next to, so produces a bag of Doritos to tempt her. The twist and sucker punch for the protagonist is that the lady has a baby so all his work is ruined anyway. The ad is a very easy watch and produces a lot of laughs. Watch the full commercial here.
Toyota ‘How Great I Am’ ‘ This advert ranges from powerful, to elegance, to passionate and sexy. It features Amy Purdy the Paralympic bronze medalist in snowboarding and recent Dancing with the Stars phenomenon with Muhammad Ali’s ‘How Great I Am’ speech playing over the top. It shows Purdy going through the struggles and hard work in training and has features of the new Toyota throughout. It is a very powerful advert that really stuck in my mind. Watch the full commercial here.
Fiat ‘ The carmaker show off their new product that is a crossover and larger version of their 500 version. The ad depicts an unfortunate, but amusing older Italian man who loses a little blue pill that eventually falls into a Fiat 500 which causes it to bulk up and get a lot bigger. Despite maybe causing some awkward conversations for parents, the commercial combines the amusement of an unlucky old Italian man with slightly crude, but effective hilarity of bulking an already successful car to create a great ad. Watch the full commercial here.
Other notable ads included the Snickers advert featuring the Golden Girls and Kia’s entry involving ex 007 Piers Brosnan. The most memorable commercials were the ones that really draw the watcher in and evoke a sense of emotion, whether it makes them laugh, cry or feel inspired. The most successful for me was once again the Budweiser commercial, it was a real good feeling ad which threatened to break the resolve of my English stiff upper lip nature!

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.

Be First to Hear PepsiCo’s CEO On Stage at FUSE 2014

In their FIRST EVER on stage appearance together, this GROUNDBREAKING TEAM talks about the delicate and delightful of putting design first at PepsiCo, Inc.
Indra Nooyi,
Chairman and Chief Executive Officer,
PepsiCo, Inc.
Mauro Porcini,
SVP, Chief Design Officer,
PepsiCo, Inc.
Download the full agenda for details:
The only event to unite brand strategists and designers, the 18th annual FUSE event is the experience your peers trust to deliver it all. WELCOME.
FUSE 2014
April 7-9, 2014
Radisson Blu Aqua
Chicago, IL
In design & creative, brand strategy & marketing, trends & culture, insight & foresight.  A curious group of decision makers and influencers.

Where industry legends convene with every day leaders to share provocative, inspirational tales and everyday lessons for the business of design and brands.

Take center stage as we seek to understand new consumer values, trends and behaviors

Are ripe with lessons and new ideas for your own brands. Consumer packaged goods, electronics, retail, media & entertainment, travel & hospitality, financial services, pharmaceutical, transportation and more unite at FUSE.


Experience design
Interactive design
Brand strategy
Industrial design
Graphic & communications design

Download the full program details and discover FUSE for yourself: http://bit.ly/1fYwr8z
Mention code FUSE14LI & Save 15% off the standard rate. Register today: http://bit.ly/1bo9Yi0
Start your FUSE experience today.
The FUSE Team

PepsiCo Chariman and CEO Indra Nooyi to Keynote FUSE 2014

Iconic & Inclusive.
FUSE 2014 brings YOU face to face with the most iconic leaders in design and brand strategy today. With One Collective Voice, FUSE is a forum for all to share stories, inspiration and best practices. This year, we welcome all to discover the incredible magic of FUSE. 
April 7-9, 2014
Radisson Blu Aqua
Chicago, IL
The most riveting, thought provoking speaker lineup in FUSE history takes the stage this year:

Mauro Porcini, SVP, Chief Design Officer, PepsiCo, Inc.
Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, Inc.
In this groundbreaking session, PepsiCo’s first-ever Chief Design Officer will ask his CEO, why design? In a candid conversation, they’ll share stories of success and lessons learned in their journey to make PepsiCo a Design-First organization.
To see the full speaker lineup, click here: http://bit.ly/1bKp5RA
  • Phil Duncan, Global Design Officer, Procter & Gamble
  • John Gerzema, Author, The Athena Doctrine
  • Tinker Hatfield, VP Creative Concepts, Nike
  • Doug Rushkoff, Author, Present Shock
  • Simon Doonan, Creative Ambassador, Barneys New York
  • David S. Moore, Vice President & Chief Brand Officer, Ethan Allen
  • Anthony Sperduti, Co-Owner & Creative Director, Partners & Spade
  • David Carson, Designer
  • Seung Chan (Slim) Lim, Designer & Researcher, Author Realizing Empathy
  • Mirko Ilic, Co-author with Steven Heller, Lettering Large

Mention code FUSE14BL & Save 15% off the standard rate. Register today: http://bit.ly/1bKp5RA
The FUSE Team

Gain Exclusive Insight into Today’s New and Transformed Customer Landscape

The 2014 Total Customer Experience Leaders Summit is your trusted partner during these transformative times. Join us as the industry’s most respected and forward-thinking customer experience experts reveal how you can increase your Return on Relationships by factoring empathy into the stakeholder equation. Visionary and thought-provoking sessions will give you exclusive insight into today’s new, and transformed customer landscape, while addressing your challenges and providing viable solutions.
April 9-11, 2014
Trump International Beach Resort
Miami, Florida
The Total Customer Experience Leaders Summit covers the key themes for all stakeholders, including: Empathetic Marketing, Culture, Digital Commerce, Leadership, Innovation, Consumer Trends, Personal Intelligence and more.  Here’s a glimpse into what you can expect:
Lou Carbone, Founder & CEO, Experience Engineering and Author, Clued in: How to Keep Customers Coming Back Again and Again
Building an Experience Management Core Competency
In today’s competitive world, while organizations scurry to embrace customer experience as the solution to gaining a competitive edge, there isn’t a deep understanding but rather a whole lot of discussion, flurry of activity and deployment of resources. Are they really transforming and optimizing the value they create for customers, employees and stake holders? There are 5 Absolutes that distinguish process improvement from experience management. Embracing experience management is a cultural adoption. Many organizations are improving process but not creating experience management systems or fully leveraging the opportunity.
Keith Ferrazzi, CEO Ferrazzi Greenlight and Author, Never Eat Alone
Changing Behavior Towards the Customer Experience
Why do teams fall short of objectives even though everyone agrees they make sense? Why don’t people live up to their New Year’s resolutions, and why can’t teenagers change bad habits they acknowledge? During this session discover the biggest barriers to humans changing behavior and learn an efficient set of interventions which can help all of us in our own lives and in helping others create change within their own companies, and their stores to improve the overall customer experience.
Stephen Gates, VP, Global Brand Design, Starwood Hotels & Resorts
The Crazy Ones: How to be a Leader that Inspires Creativity and Innovation
Every company wants more creativity and innovation from their teams but very few really understand what type of culture and leadership it takes to really make it happen. Stephen will give you tangible takeaways that will help you create innovation and creativity that will yield real results with the same team you are working with today.
  • Explore the 7 characteristics of great leaders and how they will impact your team and their work
  • Insights learned from leading the Starwood Global Brand Design teams and working with senior design teams at Apple, Adobe and Google.
  • The role of research and consumer insights in innovation and creativity….and many more industry leading keynotes!

Download the brochure for the full agenda: http://bit.ly/1cMgoLb
Join us at the leading industry meeting place that brings together legendary, visionary gurus that help you design and execute your new customer experience strategy.

Mention code TCEL14BL & Save 15% off the standard rate. Register today: http://bit.ly/1cMgoLb

We hope to see you in April in Miami!