Insights, Marketing and Innovation events produced for you to do your job
connect you with leaders from across industries to see, think, and act
April 7-9, 2014
Radisson Blu Aqua
ICONIC & INCLUSIVE
Where industry legends convene with every day leaders to share provocative, inspirational tales and everyday lessons for the business of design and brands.
INSIGHT & STRATEGY
Take center stage as we seek to understand new consumer values, trends and behaviors
Are ripe with lessons and new ideas for your own brands. Consumer packaged goods, electronics, retail, media & entertainment, travel & hospitality, financial services, pharmaceutical, transportation and more unite at FUSE.
A MULTI -DISCIPLINARY EXPERIENCE
Graphic & communications design
Mauro Porcini, SVP, Chief Design Officer, PepsiCo, Inc.
Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, Inc.
In this groundbreaking session, PepsiCo’s first-ever Chief Design Officer will ask his CEO, why design? In a candid conversation, they’ll share stories of success and lessons learned in their journey to make PepsiCo a Design-First organization.
To see the full speaker lineup, click here: http://bit.ly/1bKp5RA
Lou Carbone, Founder & CEO, Experience Engineering and Author, Clued in: How to Keep Customers Coming Back Again and Again
Building an Experience Management Core Competency
In today’s competitive world, while organizations scurry to embrace customer experience as the solution to gaining a competitive edge, there isn’t a deep understanding but rather a whole lot of discussion, flurry of activity and deployment of resources. Are they really transforming and optimizing the value they create for customers, employees and stake holders? There are 5 Absolutes that distinguish process improvement from experience management. Embracing experience management is a cultural adoption. Many organizations are improving process but not creating experience management systems or fully leveraging the opportunity.
Keith Ferrazzi, CEO Ferrazzi Greenlight and Author, Never Eat Alone
Changing Behavior Towards the Customer Experience
Why do teams fall short of objectives even though everyone agrees they make sense? Why don’t people live up to their New Year’s resolutions, and why can’t teenagers change bad habits they acknowledge? During this session discover the biggest barriers to humans changing behavior and learn an efficient set of interventions which can help all of us in our own lives and in helping others create change within their own companies, and their stores to improve the overall customer experience.
Stephen Gates, VP, Global Brand Design, Starwood Hotels & Resorts
The Crazy Ones: How to be a Leader that Inspires Creativity and Innovation
Every company wants more creativity and innovation from their teams but very few really understand what type of culture and leadership it takes to really make it happen. Stephen will give you tangible takeaways that will help you create innovation and creativity that will yield real results with the same team you are working with today.
Mention code TCEL14BL & Save 15% off the standard rate. Register today: http://bit.ly/1cMgoLb