Tag Archives: Boston

Our New Year’s Resolution: Focusing on Your Future

We want you to continue to be successful in 2017. In order
to do that, when it comes to business, you need to think about the future
beyond next year.  
We know you are under pressure from your managers to stay
ahead of the curve and always be thinking of the future in your industries. So,
that’s why it’s more important than ever to attend live conferences and events
to hear what the future holds directly from industry leaders.
Here are the events that
will keep you thinking ahead in 2017:

The Media Insights & Engagement Conference
January 31 – February 2, 2017
The Ritz-Carlton, Fort Lauderdale, FL
Use code MEDIA17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gJ4vx4
Marketing Analytics & Data Science
April 3 ‘ 5, 2017
JW Marriott San Francisco Union Square, San
Francisco, CA
Use code MADS17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gJdpKS
FUSE Miami
April 4-6, 2017
Nobu Hotel ‘ Eden Roc, Miami, FL
Use code FUSE17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2h5377e
FEI: Front End of Innovation
May 8-11, 2017
Seaport World Trade Center Boston, MA
Use code FEI17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gFQZbV
June 20-22, 2017
Hyatt, Minneapolis, MN
Use code SHOPPER17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gybsk2
TMRE: The Market Research Event
October 23-25, 2017
Rosen Shingle Creek, Orlando, FL
Use code TMRE17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gVLDO9
TMRE Digital
With TMRE Digital you can access 27
Sessions from the World’s Leading Insights Event TMRE from the comfort of your own
home or office.
Learn more and download: http://bit.ly/2fRBgt7
Don’t get stuck in the past. Look forward to the future!  
We hope to see you at our 2017 events!

The Knect365 Team

Insights, Marketing & Innovation 2016 Event Line-up

Designing Brands
with Purpose
April 4-6, 2016
Nobu Eden Roc, Miami, FL
The pressure to connect consumers and brands is more
meaningful than ever before. Those who can make the connection are thriving and
those who cannot are fading away. FUSE is the only event focused on design as a
strategic force in your quest to build brands and businesses that connect
beyond compare with consumers.
Use code FUSE16BL for $100 off the current rate.
Insight Immersion:
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
FEI: Front End of
Inspiration Needs
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D,
Innovation, and Product Development executives rely on to thwart the growing
threat of disruption by non-traditional competitors. Large organizations are
under fire to be more agile and opportunistic in their approach to innovation,
adaptation, and disruption. That’s why the 2016 curriculum is designed to help
systematically tackle the innovation process- from ideation through execution-
in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE
in Focus
Are You Ready for
the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you
with the new processes, procedures, frameworks and skillsets you need to remain
competitive and relevant. Rethink how your insights teams are structured, how
the back end and operations of research must evolve and harness game-changing
skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity
and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an
inaugural conference that demonstrates how to deploy marketing analytics and
data science to drive business forward. The conference offers a unique platform
for experts across industries to learn, collaborate and share best practices in
data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.
Insight Immersion:
The Internet of
June 15-16, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
Insight &
Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on
how to translate shopper insights into dramatic growth opportunities for your
business – anticipate and predict the future, generate fresh insights, create
seamless and connected brand experiences along the complex shopper journey and
increase basket growth at every opportunity – in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic
planning and insight that are charged with setting the vision for their
department and the overall business. FT explores macro trends that are/will
impact all industries and reveals how companies are converting these trends and
global shifts into something ACTIONABLE.
Marketing Research Event
Connecting You to the Best in Insights from Around the
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and
demonstrating the NEW business value of research is the holy grail. Level up
your skillset and ensure insights remain indispensable to your business.
Seismic shifts are banging at your door. Drive your future and shape the
industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.
We hope to see you at one of our conferences in 2016!

The IIR Insights, Marketing & Innovation Team

Your Invitation to Attend the Total Customer Experience Leaders Summit

We’re proud to invite you to attend the Total Customer Experience Leaders Summit this month in Boston.

Taking best practices from the TMRE event you’ve come to love, and focusing on linking data driven behavior to business results, the Total Customer Experience Leaders Summit will unite a diverse group of customer-focused change makers to share best practices in using insights to drive customer strategy.

Featured sessions for researchers include:
‘ KEYNOTE: See, Touch, Buy: What’s the Emotional Story? The Sensory-Emotional Experience that Lifts the Customer Experience and Profit Margin
Dan Hill, Ph.D., President, Sensory Logic, Author, Emotionomics
‘ KEYNOTE: Discovering Customer Centric Insights to Radically Rethink Performance Metrics, Product Development and CRM for Business Value
Peter Fader, Renowned Behavioral Data Expert, Professor of Marketing, The Wharton School, University of Pennsylvania, Author, Customer Centricity: Focus on the Right Customers for Strategic Advantage
‘ KEYNOTE: Curating the Conversation: Transforming Raw Data into Insights to Drive Your Customer Experience Agenda Forward
Christopher Frank, Vice President, American Express, Co-Author, Drinking from the Fire Hose
Paul Magnone, Co-Author, Drinking from the Fire Hose
‘ Korean Retailer Insights: Emart’s Transformation into a World-Class Retailer
Andres Nicholls, Partner, Prophet
‘ Combining Survey & Operational Data to Increase Insights into Customers Across the Organization
Angi Krauskopf, Senior Manager, Global CS Insights, eBay
‘ Voice of the Customer Insights: Leveraging Consumer Panels for Real-Time Customer Feedback
Paula Harries, Director, Client & Member Research, CVS Caremark
Caron Merrill, Senior Manager, Customer Research, CVS Caremark
‘ The JetBlue App – Always on Insights: Designing a Mobile App that Brings Humanity and Fun Back into Flying
Jonathan Stephen, Head of Mobile, JetBlue Airways
Plus, see who’s already signed on to attend:
American Family Insurance
Bellomy Research
Boston Symphony Orchestra
BP Fuels Value Chain Marketing 
Cafe Britt
Caterpillar Financial
Chadwick Martin Bailey
Chalhoub Group 
City of Ottawa
Crested Butte Mountain Resort
Crystal Flash Energy
CUNA Mutual Group
CVS Caremark
Eli Lilly & Company
Enterprise Storage Division
Florida Blue
Graduate Management Admission Council
Harris Interactive
ICC/Decision Services
Hunter Douglas
Janet LeBlanc + Associates 
Janssen Biotech 
JetBlue Airways 
Johnsonville Sausage 
Le Capitale General Insurance 
Leadership Learning Systems
MAKO Surgical Corp.
Maritz Research
Medical Packaging Inc.
Okemo Mountain Resort
Pacific Ethnography Company
Questback Inc.
RBS Citizens Financial Group 
Schmid Consulting Services
Sensory Logic
Southwest Airlines
Specialty Healthcare Solutions
Station Casinos 
Toyota Financial Services
Triple Peaks 
Tufts Health Plan
Two Men and a Truck 
Working Solutions 
ZS Associates
The Total Customer Experience Leaders Summit will give you the insights and skills necessary to make your customer programs a success. Find out how customer insights can drive your customer experience agenda forward.
We would like to extend a special discount for you to join us this year at the Total Customer Experience Leaders Summit. Save 15% off the standard rate (over $500 in savings!) when you register with code TCEL13BLOG
We hope to see you next month in Boston!

Welcome to Social Media & Community 2.0 Strategies!

Welcome to our first day of coverage at the 2010 Social Media & Community 2.0 Strategies Event! We have a full day of great speakers, presentations and networking sessions. Today we’ll be live on-site, blogging, tweeting and capturing the event for those of you joining us in Boston and for those of you unable to join us this year. It’s going to be a great event!

Save $500 on The 2010 Social Media & Community 2.0 Strategies

Your last chance to save $500 expires this Friday.
Register today for THE most Results-Driven social media conference of the year!

In the new business environment- where every initiative must have a measurable return- you need real-life case studies from corporate executives who’ve “cashed in on the conversations” happening every second about their brand, product and company. The 2010 Social Media & Community 2.0 Strategies program is designed to help leverage social media as a powerful driver of real business results:

Speakers from companies leading the social media revolution, including: Consumer Goods (P&G, The Coca-Cola Company, Mars Chocolate, Kodak, Lego), Retail (Best Buy, B&N, Sears), Online Services (eBay, LinkedIn, Yahoo), Travel (Intercontinental Hotels, Starwood Hotels), Electronic Goods (Microsoft, Turbotax, National Instruments) AND MORE! (view full list)

Big Picture Conversations: Forget one-sided lectures. You need two-way conversations. Featured conversationalists include Duncan Wardle, VP, Disney, Vida Killian, Communities and Conversations, Dell, and the author who started the social media ‘Grounsdwell’, Charlene Li.

Case studies tailored to your business objective: Only attend sessions that are right for YOU. Choose between concurrent tracks on: Market Research, Innovation, Marketing, Brand/Customer Management

Facilitated Networking Activities: Built-in time to connect with both speakers and other attendees- Another way to make the most of your experience and build authentic connections with your peer community.

Exceed your company’s social media ROI expectations. Join us this May in Boston.

Social Media & Community 2.0 Strategies Event
Brochure Download
Register Today and SAVE!

Updated Call for Presenters: Social Media & Community 2.0 Strategies

From: Kelly Potanka

Re: Social Media & Community 2.0 Strategies

Event Date: May 3-5, 2010

Location: Boston World Trade Center & Seaport Hotel

Deadline Extension: Tuesday, August 25th

Social Media and Community 2.0 Strategies

The New Era of Profitability: Cashing in on the Conversation

Submission deadline has been extended until Tuesday, August 25th for Social Media & Community 2.0 Strategies – THE interactive forum designed for savvy Market Researchers, Innovators, Brand Managers, and Marketing Communications Enthusiasts seeking practical business applications to leverage the transformative power of social media connectivity as a business driver.

For 2010, we are looking practical applications from corporate practitioners that illustrate action-focused deliverables that produced business results. Submit your case study on how you implemented community/social media in your corporation to drive results for:

‘ Innovation, NPD, R&D

‘ Market Research, Customer Insights

‘ Conversational Marketing

‘ Brand Building & Loyalty

‘ Customer Engagement & Support

If you are a corporate practitioner, we invite you to submit a speaking proposal directly to Kelly Potanka, Conference Producer, on or before Tuesday, August 25th, 2009. Send to kpotanka@iirusa.com or call 646-895-7330. Please note: abstracts are reviewed and selected on a rolling basis, so please submit early. For consideration, please include:

‘ Proposed speaker name(s), job title(s), and company name(s)

‘ Contact information including address, telephone and fax numbers and e-mail

‘ Talk title

‘ Summary of the presentation (3-5 sentences)

‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in Community 2.0. Check for updates and discussion related to the event at http://bit.ly/C20CallforPresenters.