Tag Archives: Boca Raton

Get Unprecedented Access to Stephen Dubner at TMRE

TMRE Brings You the Best in Insights, Featuring Exclusive
Access to Best-Selling Author, Stephen Dubner
The world-renowned author of Freakonomics and
SuperFreakonomics, will reveal how you can leverage the power of incentives to
uncover human behavior.

Dubner is taking to the keynote stage at TMRE: The Market Research Event this
fall to show you, no matter what industry you’re a part of, how to inspire
change in both your organization as well is in your customers’ minds.

The first 10 people to register with code DUBNER receive
complimentary access to the VIP lunch with Stephen.
Book Your Today: http://bit.ly/2bdhOoM
Stephen Dubner is just one of the amazing insights leaders
at TMRE. Access more than 120 sessions from cross-industry insights leaders,
Consumer Goods Perspective: PepsiCo’s Director
of Insights & Analytics talks about the evolution of their state of the art
Gatorade Mission Control Center and it’s new approach to digital insights.
Pharmaceutical Perspective: Merck’s Executive
Director of Global Customer and Brand Insights details the art of transforming
insights into stories and strategies that drive results.
Financial Service Perspective: MasterCard’s Data
Visualization expert details why Data Visualization is the key to Empowering
Powerful Business Decisions
Retail Perspective: Walmart’s Senior Director of
Customer Insights & Analytics reveals how the combination of Big Data and
traditional research methods can lead to stronger insights
Media & Entertainment Perspective: SVPs from
AMC and Cablevision come together to share best practices on how to join forces
on data driven business insights.
Travel Perspective: Marriott’s Senior Director
of Consumer Insights reveals low-cost research for high-impact results.
And so much more!
Download the TMRE brochure for the full agenda and
session details: http://bit.ly/2bdhOoM
Use exclusive LinkedIn discount code TMRE16LI for $100 off:
See you in Boca Raton this fall!
The TMRE Team


Does Market Research Have a Seat at the Table?

Market research has undergone big changes in the past few
years. Even with transitions and restructuring of teams, market research andinsights proves to still be relevant in virtually every industry. Companies are
always going to need to know their customers’ wants, needs, values, motives,
goals and more.
In order to capture these indispensable insights, research
teams must adapt to the ever-changing digital world and have leaders to charge
their teams forward and impact the bottom line of businesses with strategic
consumer insights. 
So, do you think Market Research has a seat at the table?
Share with us in a
short survey here: http://svy.mk/2b94NwB  By filling out the survey, you will automatically be entered to win a free pass to TMRE 2016! 

We look forward to hearing your feedback!

Also, don’t miss TMRE:
The Market Research Event taking place October 17-20, 2016 in Boca Raton, FL.
With over 150 sessions to choose from, TMRE is the most comprehensive event in
the industry. Every presentation is tasked to leave you with actionable
insights you can implement back at your organization. For more information
about the event or to register, click here: http://bit.ly/2bkcKzO
The TMRE Team


Why 2016 is the Year to Try TMRE

The industry refers to it as ‘the
World’s #1 Insights Event
‘. You may have heard about it, or even considered
attending, but the question’s still on your mind’ why is TMRE the ONE event YOU
NEED to attend?

Unrivaled Inspiration and Application from the Main Stage
TMRE unites an elite group of big thinkers, doers and experts providing you
with the inspiration needed to use insights as a vehicle to COMMAND THE
BOARDROOM (John Mackey, Co-Founder & Co-CEO, Whole Foods Market, Stephen
Dubner, Best-Selling Author, Freakonomics, David Eagleman, Neuroscientist,
Best-Selling Author, Incognito: The Secret Lives of the Brain and more!)

1,300+ Market Research & Insights Executives
It’s more than just quantity at TMRE, it’s the QUALITY of those in attendance ‘
65% of attendees are from the CLIENT-SIDE, making the networking and
connections that much more valuable.

TMRE Matchmaking
It’s all about CONNECTING you with the RIGHT people based on your own unique
interests and needs. TMRE’s new Matchmaking technology allows you to create
your own high performance network based on your specific need and criteria of
who you specifically would benefit from meeting.

The Most Comprehensive Agenda, featuring 120+ content-driven sessions
TMRE’s content review process ensures all 120+ sessions are CONTENT-DRIVEN.
With so much to choose from, never sit in a session that’s not customized to
your specific needs. Walk away with thousands of insights from REAL
PRACTITIONERS who are redefining how research is being done.

And that’s just the beginning. Download
the complete agenda to see all of what TMRE 2016 has to offer:

Use exclusive LinkedIn code TMRE16BL for $100 off the
current rate.
Buy tickets: http://bit.ly/28JaZq5
The TMRE Team

It was worth the wait. View the TMRE 2016 agenda

Finally, something to be excited about’
Unveiling the Ultimate Insights Experience: http://bit.ly/1O1H2p9
The holy grail of insights is now yours’
4 days.
120+ sessions.
150+ speakers.
Gain extraordinary access to best-selling authors, world
class client side experts, facilitated matchmaking technology, town-hall
debates, and the most comprehensive solution provider showcase in North
All of this is happening at TMRE: The Market Research Event
this October.
Check out the full
Use code TMRE16BL for
$100 off the current rate:
We hope to see you in Boca Raton this fall!
The TMRE Team


Insights, Marketing & Innovation 2016 Event Line-up

Designing Brands
with Purpose
April 4-6, 2016
Nobu Eden Roc, Miami, FL
The pressure to connect consumers and brands is more
meaningful than ever before. Those who can make the connection are thriving and
those who cannot are fading away. FUSE is the only event focused on design as a
strategic force in your quest to build brands and businesses that connect
beyond compare with consumers.
Use code FUSE16BL for $100 off the current rate.
Insight Immersion:
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
FEI: Front End of
Inspiration Needs
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D,
Innovation, and Product Development executives rely on to thwart the growing
threat of disruption by non-traditional competitors. Large organizations are
under fire to be more agile and opportunistic in their approach to innovation,
adaptation, and disruption. That’s why the 2016 curriculum is designed to help
systematically tackle the innovation process- from ideation through execution-
in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE
in Focus
Are You Ready for
the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you
with the new processes, procedures, frameworks and skillsets you need to remain
competitive and relevant. Rethink how your insights teams are structured, how
the back end and operations of research must evolve and harness game-changing
skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity
and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an
inaugural conference that demonstrates how to deploy marketing analytics and
data science to drive business forward. The conference offers a unique platform
for experts across industries to learn, collaborate and share best practices in
data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.
Insight Immersion:
The Internet of
June 15-16, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
Insight &
Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on
how to translate shopper insights into dramatic growth opportunities for your
business – anticipate and predict the future, generate fresh insights, create
seamless and connected brand experiences along the complex shopper journey and
increase basket growth at every opportunity – in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic
planning and insight that are charged with setting the vision for their
department and the overall business. FT explores macro trends that are/will
impact all industries and reveals how companies are converting these trends and
global shifts into something ACTIONABLE.
Marketing Research Event
Connecting You to the Best in Insights from Around the
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and
demonstrating the NEW business value of research is the holy grail. Level up
your skillset and ensure insights remain indispensable to your business.
Seismic shifts are banging at your door. Drive your future and shape the
industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.
We hope to see you at one of our conferences in 2016!

The IIR Insights, Marketing & Innovation Team

Call for Client Side Presenters: The Market Research Event

The Institute for International Research (IIR) is currently
seeking presenters for:

The Market Research Event
October 18-20, 2016 | Boca Raton, FL
website: http://bit.ly/1mVGtjN

Submit your proposal by email to kschram@iirusa.com by
Tuesday, February 2nd.
Kelly Schram
Re: The Market Research Event
Date: October 18-20, 2016
Location: Boca Raton, FL

Please note: ONLY client-side submissions will be reviewed.
  If your
company is categorized as a vendor, solution provider or consultancy to this
market, please see below to find out how you can get involved in TMRE.

First Round Submissions due by Tuesday, February 2nd

NOTE: Presenters are accepted on a rolling basis so early submissions are

TMRE is the World’s Top MR Event focused on translating insights into bottom
line impact. Speakers receive a free pass to attend the event and a 20%
discount for colleagues.

We are looking for (in order of priority):

Exploration Leaders: Speakers who are willing to literally get
“outside the conference walls” and take smaller groups of attendees
to local areas to explore/discuss MR/ethnography in action.

Workshop Facilitators: Skilled facilitators who can lead the group in
interactive activities to get hands on with the content. Skill building topics
a plus.

Networking Activity Leaders: We are looking for outgoing MR/Insights
executives to lead one of a series of networking activities that will run
throughout the event. The networking leader will work with the conference team
to plan an activity (morning group run, morning yoga, cooking class, afternoon
run, art class). The more creative the better. There is no presentation
involved. Just be ready to lead the activity and help attendees connect to each
other in a fun non-conference setting. All ideas welcome!

Case Studies: We will only consider NEW case studies that haven’t
already been shared at another event or past TMRE event. Suggested topic areas
for case studies include:

  • Social Insights:
    Data Collection, Listening & Analysis
  • Shopper Insights
    & Analytics
  • Consumer &
    Market Trends
  • Biometrics &
  • Cross Platform
    & Digital Insights
  • Marketing &
    Brand Insights
  • Insight Driven
    Innovation & Product Development
  • Storytelling
    & Data Visualization
  • Business to
    Business Research
  • Data Analytics
    & Advanced Analytics
  • Innovation in
    Tools, Techniques & Methodologies
  • Global Insights
  • ROI &
  • Activating Insights
  • Big Data
  • Mobile &
  • What’s Next
    & The Future
Submission Guidelines
Client-side speakers that wish to be considered for the TMRE speaker faculty
should send the following information via email to Kelly Schram, Conference
Director at kschram@iirusa.com no
later than Tuesday, February 2nd. Due to the high volume of responses, only
those selected for the program will be notified.
  1. Benefit oriented
    title of session
  2. Summary of session
    (no more than 100 words)
  3. Full contact
    details for speaker including name, title, company, email, phone and mail
  4. Speaker bio

If your submission is selected, portions of your summary
will be used to promote your participation in print and online. In an effort to
ensure the utmost quality, all final presentations will be subject to review by
our content review board prior to the event. 
Special notices to vendors, solutions provider or consultancies:
This call is limited to client side presenters. If you are a vendor,
consultant, solution provider, or technology provider and would like to speak
at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or
646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com or

Why TMRE 2015 is the Best Investment in Your MRX Strategy

There are countless reasons that attendees keep coming back
to TMRE (The Market Research Event) year
after year. Most of all, TMRE is THE #1 insights event that offers access to
the most insights professionals in ONE place at ONE time.
Every fall, our social communities buzz about the amazing
event that is TMRE. Here’s what our attendees have said about the event on
Twitter over the past couple of years:
“Still the best event out there for MR.” ~ Kevin Lonnie, Founder, KL Communications, a Collaborative Research Agency
I had a fantastic time learning and networking at the Market Research Event in
Boca Raton! @TMRE put on a great event – thanks!! #TMRE14
“TMRE is a top conference for corporate marketing
researchers. TMRE consistently achieves high attendance from corporate
researchers. TMRE typically attracts a mixture of senior and junior
researchers, and typically has a higher percentage of senior researchers than
most other conferences.”
~ Jeffrey Adler, PRC, Owner, Centrac DC
@ConsensusPoint: What a great event at @TMRE! We met so many
amazing people and look forward to new relationships! #TMRE2013
“This is a great event that’s at the top of our list
very year.” ~ Kristen Garvey, Senior Manager, Internal
Communications, EMC, Greater Boston Chamber of Commerce
@TomHCAnderson: Thanks @TMRE for another great
event!#TMRE13 #NGMR #MRX
“We never miss it. Year after year we keep coming
back.” ~ Melanie Degnan, Marketing Manager, Buzzback Market Research
@XperienceInvoke: Really great TMRE…thanks to all involved
and thanks to all our followers and retweeters #tmre #tmre13 #invoke
This is the best conference I ever go to.”~ Emily Pachuta, Head of Investor Insights, UBS Financial Service
@Aprilbell: great place to source talent worldwide #enactus
@ #TMRE13
Need we say more?
Check out the full agenda to see what all the buzz is about:

You get exclusive
$100 off when you use code TMRE15LI to register:
We hope to see you in Orlando this fall!
The TMRE Team

The Customer Experience: A Journey Best Understood in Reverse?

‘Life can only be understood backwards, but it must be lived forwards.’ -Soren Kierkegaard
Even after decades of study (and oodles of actual studies), the ‘Customer Experience’ remains a top focus for large and small companies alike. Work from McKinsey about the consumer decision journey (references below) is just one of many recent examples. Millions of dollars and labor hours, and prodigious efforts, are spent on the subject.
From time to time, clients ask’usually around the annual budget-setting cycle”What should our priorities be in evaluating customers’ experiences?  What’s the first, most important thing we need to understand’?  My answer often echoes Kierkegaard’s assertion above: To best understand and prioritize, begin at the end.  Although this list doesn’t include every possible flavor of CEM study, here’s my ranking and rationale for some major types:
1. Understand Churners/Defectors/Disconnectors

Three standard aims of these studies are:
  • Why did they leave (pushed or pulled)?
  • Where did they go?
  • Would they come back? (hint: many would)
But why put this at the top of the list?
  • Like the Little Dutch Boy, you must plug the holes in the dam: High attrition rates require high acquisition rates just to maintain the size of your customer base’and that can get expensive.
  • Many wounds are self-inflicted, some are easy to fix: Pick that low-hanging fruit.
  • Know when and why you lose customers to specific competitors.
  • While the reasons people leave are not always the same as the reasons they stay, fixing the former may go a long way to keeping your customers in the fold.
2. Understand Current Customers

They are the source of current revenue and profit’not to mention paychecks and bonuses. Even simple information about satisfaction based on level of product usage (volume) and specific products used (‘Is subscribing to our internet service an upper or a downer’?) can be very enlightening. There are many ways to gain useful knowledge here, for example:
  • The McKinsey paper posits that as good and bad events occur, customers may enter a Loyalty Loop: If, at a minimum, experiences nearly meet expectations, they don’t search and remain ‘loyal.’ A price increase, bad customer service or a competitive offer can disrupt this, as can small annoyances over time.  So one focus can be ensuring customers remain in that Loyalty Loop’and if they are not, figuring out how to get them back there.
  • With later follow-up, a company can discover key tipping points (e.g., 4-6 months before the end of a mobile phone contract, or two and four years into auto ownership) when it’s optimal to bolster loyalty with a proactive contact or offer.
3. Understand New/Upgrading Customers
So we now know why customers leave and maybe something about why they stay. What next? New customer studiesare the reverse of a churn/defector study: Your new customers are probably someone else’s defectors. You’ll discern why they came to you, what attractants and promotions really work, if they were pushed or pulled, where they came from, and among other options:
  • What was their purchase decision process like? Short or long, involved or impulse?  How and why did their path end with you?
  • What was their experience during the sale itself? How were they treated? What was their opinion of the salesperson and others?
  • The ‘on boarding’ experience: early disappointments and successes; that first monthly bill; so far, so good?
  • How do we find more of them?
4. Understand Prospects and the Market as a Whole

These studies place your finger on the market’s pulse, and how your and the competition’s changing images are linked to marketing programs, new product introductions, etc. It is the realm of Brand Trackers’illuminating awareness, familiarity, attractiveness of and openness to your brand, why prospects don’t chose you, and whose image is rising and falling. (FWIW, note that McKinsey’s scheme questions the relevance of the traditional funnel approach, which assumes consumers frequently go through a systematic and active re-evaluation of alternatives. That leads to often-expensive awareness building and promotions, and a possibly misallocated budget.)
Understanding the marketplace is critical. Knowing where you are ahead and behind the pack tells you what the game’s score is today. So if it’s that important, why list this last? It can be more imperative for your company to make sure you have your own house’product, price, customer service, systems, etc.’in order first, before you try to acquire a new customer. Some years ago, Ramada had to pull an advertising campaign called ‘No Surprises’: Apparently, guests were still finding too many.
Without a solid, well-running process in place, a customer’s journey with you may be short indeed!
About the Author: Randy Hanson, Vice President, Market Strategies International
Join Mark Willard of Market Strategies and Mary Lee of AAA for ‘Revolutionizing CX: How AAA Turned Satisfied Customers into Loyal Advocates’ at TMRE 2014 in Boca Raton (2:30 p.m. on Tuesday, October 21). They’ll share how a new measurement program and a built-in, closed-loop system revolutionized AAA’s member experience program and empowered employees across the organization to make immediate and lasting improvements in customer experience. And, visit the Market Strategies team in Booth #508. Learn more about TMRE 2014 here: http://bit.ly/1pEaxzO

Inside the Annual TMRE NGMR Disruptive Innovator and EXPLOR Awards

TMRE 2014 is a proud host
of two of the market research industry’s most prestigious awards: The EXPLOR Award and NGMR Disruptive Innovator
, which recognize outstanding and innovative work in the market
research industry today.  I recently sat
down with Tom Anderson, Managing Partner, Anderson Analytics ‘ OdinText and
Chuck Miller, President, Digital Marketing & Measurement, LLC (DM2), to discuss the awards and why TMRE keeps them coming back.
So, where did these prestigious awards begin?
Back in early 2007 The Next Generation Market Research
networking group was founded – the first market research group of its kind
created to address the stagnant slow moving situation at the time. The group
mission stated, ‘The market has changed, the customers have changed, why should
consumer insight be the same’? 
‘Initially, it was a group for those of us who wanted to use
more advanced analytics and work across different and larger data,’ Anderson
explained. ‘As time went on, and everyone started talking about ‘Innovation.’
the group actually played quite a different role as well. Many of the members
are very senior and experienced research folks, and while welcoming new
techniques and methods from the data and text mining fields for instance, we
also wanted to vet these new techniques being suggested to make sure they were
methodologically sound and actually useful.’
The NGMR Disruptive
Innovator Award
Today, with more than 20,000 members, NGMR remains a
resource for these types of discussions, and NGMR Disruptive Innovator Award
celebrates not just Innovation for the sake of Innovation, but Innovation that
truly is disruptive.  The award recognizes
companies and individuals that have demonstrated outstanding leadership as
change agents and made significant contributions to harnessing disruptive
innovation to drive research industry progress. This year’s winners will
receive a complimentary pass to TMRE and the opportunity to present the winning
case study during this session.
‘This is an award by researchers for researchers, and it’s
not just about innovation for the sake of innovation, it’s about sound
innovation that makes sense for our field,’ said Anderson.
For the past 15 years, EXPLOR has been a showcase for
research innovation, highlighting some of the best research in our industry. Other times it highlighted groundbreaking work that was
meaningful to the client but that hasn’t become mainstream ‘ such as assessing
consumer behaviors using GPS enabled shopping carts.  ‘In all cases,
EXPLOR gives us exposure to great research creativity, and generally a glimpse
of things to come,’ he explained.
Today, The EXPLOR award recognizes breakthrough innovation
in technology as applied to market research.  This award is a case study competition, so it
highlights a real-world research problem and solution.  According to
Miller, case studies must be formed around a client-driven business problem,
then demonstrate how the client and supplier team applied new techniques to
deliver insight.  So, EXPLOR is less about using a cool new tool, and more
about how innovation solved an important problem for a client organization. This
year’s winner will receive a complimentary pass to TMRE and the opportunity to
present the winning case study during this session. This year, the EXPLOR Award
is brought to you by DM2. 
Anderson and Miller value sound innovation and want to reward
it, but they also realize that the word ‘Disruptive Innovation’ can mean a lot
of different things, and they can’t really tell how disruptive something will
be until it’s been around for a while. They favor individuals and companies
that have demonstrated that they can be useful and widely adopted, but also like
to see brand new software and methods and try to give them the benefit of the
doubt while scrutinizing them under the methodological lens.
So, what does winning one of these prestigious awards mean
for a company or an individual? There are many nominations each year, so even
being selected as a finalist is something to be proud of, according to
Anderson. ‘In a competitive industry such as this, it’s obviously beneficial to
point to an award like NGMR as a sign of distinction. Last year a prominent
market research blogger even referred to the NGMR award as ‘The Nobel Prize of
the Marketing Research Industry.’
People are always thankful EXPLOR provided them an opportunity
to share their passion about a tool or technique, or their company as a whole,
according to Miller. ‘The award can call attention to very deserving employees
to help them advance their careers, but at the end of the day I know these
people are more driven by their passion around innovation ‘ and the desire to
do things that have never been done.’
For this year, nominations are open and Anderson and Miller
have already received a couple of interesting submissions. Unfortunately, most
submissions come in during the final week, which does not give them any time to
request additional information from an applicant if needed. If you are considering
applying, you are encouraged to apply early. 
Additionally, the committee members each evaluate and rate several
submissions, so they also encourage visuals or videos etc. if available. 
‘The hardest thing is selecting one single winner in one of
our three categories, when there are two or three individuals or firms that are
close,’ explained Anderson. ‘That’s why we do encourage people to resubmit the
next year. We have had winners who won the third time/year around!’
Two things excite Miller about the EXPLOR award on an annual
basis. ‘First, I really enjoy discussing with the judges all of the
creative applications people are using in our business today.  It’s always
a broad array of techniques used to address a variety of business problems, which
is fascinating,’ he said. ‘Second, and more importantly, it’s really exciting
to see the winning team receive recognition for the great job they’ve
done.  Generally there is some risk-taking involved as they’ve applied
creativity to solve a problem, so it’s great to see their work validated and
their efforts rewarded.’
Each year Anderson participates in TMRE because to him, TMRE
is the largest marketing research event with the biggest key notes and venue,
which has continued to be the logical home for The Nobel Prize of Marketing
Research.  In addition, the post award
break out session with the winners, which this year will be moderated by a
known industry disruptor and entrepreneur, Kristin Luck, President & CMO at
Decipher and founder of WIRe (Women in Research).  
Kristin Luck,
President & CMO at Decipher and founder of WIRe
According to Miller, TMRE is a great forum for the EXPLOR
Awards because it brings together the highest caliber client and provider-side
researchers. He added, ‘These folks are the change agents in their
organizations who can benefit from exposure to leading-edge research
innovation.  It’s great that TMRE and the EXPLOR/NGMR awards push our
industry forward in this way.’
All EXPLOR Award and
NGMR Disruptive Innovator Award entries must be received by September 22, 2014. For
award submission details, click here:
To register for TMRE
2014 this October in Boca Raton, FL click here:

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

Enter to Win A Free Pass to TMRE 2014

Are you a data geek? Do pretty spreadsheets make you happy? If you are passionate about Market Research and want to help us spread the news about the Market Research event, we offering our followers a chance to win an all-access complimentary pass to TMRE 2014 in Boca Raton taking place on Oct. 20-22, 2014.

This year we are focused on a couple of things: how to employ data to make an impact and make a difference without getting lost in the deluge, utilizing insights to inspire brands –  because fueling brands and keeping consumers engaged is at the heart of everything we do, Today, research is an art and a science and the most successful among us can excel at both. That balance will be even more critical moving forward. There are entirely new skillsets you need to master, fast. We want to empower you to become a catalyst for impact in market research

We simply want you to tell share why or how you are/will be a #Catalyst4Impact in the MR community, at work or at home then tweet or instagram away.

For more details on how to enter and rules, visit The Market Research Event. We hope to see you in Boca!