The MetroWest Daily News’ Jeff Adair recently spoke with Bob Cargill, the Direct Marketer of the Year for 2009, recently commented on what social media can do for a business, from building more connections between the brand and customers to what the most effective social media tool is. Cargill believes social media is here to stay and not a fad, as it is on track to become more used than any other electronic communication.
“Yes, absolutely. Social media shouldn’t replace face-to-face meetings. Ideally, it should lead to even more physical encounters. It should help you make connections online with people who ultimately become customers and friends offline. There’s even a word for meetings between two or more people who have met on Twitter. It’s called a Tweetup. “