Tag Archives: blogging

Celebrate Valentine’s Day with $200 Off an Insights Conference You Love!

Insights Community,
are red’
are blue’
Valentine’s Day’
here’s $200 off a conference just for you!
valued reader of our blog, in true Valentine’s Day
fashion, we want to share the love! So please take your pick of our 2017
conference lineup and take $100 off using the blog discount code, plus an
additional $100 just for Valentine’s Day:
1)      Marketing Analytics & Data Science
Data science and
marketing analytics are transforming every industry. There is a reason why it
is being called the sexiest job of the 21st century. Calling all professionals
that want to harness analytics and data science! Do you realize how critical
you are to the future of your organization?
April 3-5, 2017
San Francisco, CA
Use code
MADS17BL for an additional $100 off
Buy tickets: https://goo.gl/mqkbYk
2)      TMRE in Focus
Take Command of
Technologies Shaping the Future of Market Research. TMRE in Focus helps you
understand how technology can be used, together, with your traditional MR
skills, to deliver better insights, faster to your customers.
May 1-3, 2017
Chicago, IL
Use code
FOCUS17BL for an additional $100 off
Buy tickets: https://goo.gl/7lPOK5 

3)      OmniShopper
At OmniShopper
brand & retail leaders reveal the latest insights and activation strategies
to Dominate at Retail. It’s time to throw out the traditional shopper
“rule book” out the window. Hear from those who’ve mastered
end-to-end omnichannel strategies to deliver seamless shopper experiences.
June 20-22, 2017
Minneapolis, MN
Use code
OMNI17BL for an additional $100 off
Buy tickets: https://goo.gl/zO6nd4
4)      TMRE: The Market Research Event
Insights is under
pressure. Pressure to reduce cost. Pressure to cut timelines. Pressure to not
only produce numbers, but a story that can be sold into the business. TMRE
helps you exploit insights as a vehicle for influence. The best in the industry
will converge to talk technology, disruptive trends, professional skill
development, hot new sectors, and the future customer.
October 22-25, 2017
Use code
TMRE17BL for an additional $100 off
Buy tickets: https://goo.gl/lp4c1z
The KNect365
Marketing, Insights & Innovation Team

Earn a Free Pass to OmniShopper Intl in Paris by Becoming a Guest Blogger

Do you want to learn, network, and meet iconic shopper
insights industry leaders for FREE? You can earn a free all-access pass
to OmniShopper International 2015 this
fall by serving as a Guest Blogger at the conference taking place November
11-13th in Paris, France.  
OmniShopper 2015 is the evolution of the Shopper Insights in
Action Conference the industry has grown to love. Year after year, brands,
retailers and their partners from around the world have selected this
conference to be their annual meeting place for new insights, inspiration,
retail innovation and a source of collaboration and connectivity to increase
shopper loyalty and drive business growth.
The shopper journey to purchase is a lot more complicated
than it was ten years ago, and one of the things that knits it all
together is technology. Technology continues to advance at a rapid pace and
shopper preferences are constantly changing. Creating a true end-to-end omnichannel
customer experience is absolutely key for companies operating in today’s
market. OmniShopper 2015 is a call to action for all the key players in the
shopper ecosystem to come together to find out how to thrive in this new retail
As a Guest Blogger, you’ll have access to BPI’s comprehensive
agenda attracting attendees from all functions and disciplines shopper insights.
Whether you are in shopper insights, consumer insights, market research,
shopper marketing, and more, OmniShopper International has something to meet
your needs. Learn more about the conference here: http://bit.ly/1JXA3EB
Your 3-day conference pass includes breakfast, lunch, and a
cocktail reception every single day, plus exclusive access to a networking
community and on-demand webinars, to help you grow and learn throughout the
Guest Blogger responsibilities will include writing one post
per week for The Market Research Blog between now and the conference and
attending assigned sessions at the event and blogging live or same day.
Additional blog post guideline include:
Blog Posts must be original content or a list of
curated resources not easily found elsewhere.
Titles ideally should be provocative and about 6
words in length.
Post must contain at least one large image or
rich media (logo, shutterstock, video, etc.,) and credit must be given.
Content must be practical, entertaining,
informative and timely but must holdup over time (does not need to tie-in to
any event).
Ideal length is somewhere between 300-500 words
or a 5-7 minute read.
Must include an author byline with bio, contact
and photo add credibility to each post.
Please share your posts with your own networks
and LinkedIn groups.
No promotional or selling, marketing content
ever ‘ A quick tie-in at the byline or editor’s note level is okay but we don’t
to use our platforms as a marketing channel, instead we want to offer thought
leadership and informative POVs.
Guest Bloggers are responsible for their own travel and
If you are interested, please contact Social
Media Strategy Amanda Ciccatelli at aciccatelli@iirusa.com.

This Week In Market Research: 8/10/15 – 8/14/15

Here’s something you never thought you’d hear someone say: enrich your business knowledge by watching Netflix! Weird right? But according to an Entrepreneur article this week, there are 12 different Netflix documentaries that will help increase an individual’s business mindset. Among the 12 documentaries listed is the documentary ‘Joan Rivers: a Piece of Work.’ According to the article, this documentary adds to one’s business repertoire by showing how to adapt constantly while also staying relevant. Personally, having not seen the documentary, I wouldn’t assume a documentary about Joan Rivers would help business-minded individuals. However, the point being made about adapting and staying relevant, something which Rivers was very used to, is definitely something that a business must undergo to not only survive but thrive. Throughout the piece, you will comes across many other documentaries listed that don’t seem to have any sort of business-related value, but actually hold a lot of insightful business strategies when explored further.

Entrepreneurs work long hours and torture themselves trying to stay afloat and create a business from the ground up. So why do we still have people who want to be entrepreneurs you ask? According to a recent article on Entrepreneur, there are five different motivations that keep producing the world’s entrepreneurial mindset. These motivations include, Money, flexibility, control, teamwork, and legacy. The one motivation that stuck out to me was flexibility. Something that attracts the entrepreneurial mindset is wanting to work outside of the traditional work life and essentially be your own boss. The other motivator that I can definitely relate to is control. Everybody wants for be able to control their work life and how things get done around the business. Being an entrepreneur and starting a business enables one to make the majority of the calls within the organization. Interested in why these are the five listed? Read the full article on Entrepreneur’s site.
In a recent article on Fast Company, Elizabeth Segran explores what market research can tell us about targeting ‘mommy bloggers.’ ”whatever you choose to call them, female bloggers who write about raising their children are a powerful force on the Internet’ there are armies of them.’ Following the story of Susan Peterson, a woman who marketed home-made baby moccasins, Segran explains the beginnings of Peterson’s career and how she used ‘mommy bloggers’ to gain attention. ”Petersen would send off pairs of moccasins to bloggers in an effort to spread the word about her company, which she named Freshly Picked.’ However, many organizations use this sort of tactic to gain more internet attention. In the case of Ms. Peterson however, she was able to break through that noise due to the relatable nature of her story. The point to this story and the central thesis of the article is to think outside the box when marketing a product to your target audience and find unique ways to spread the word.

Is the world getting worse or are we improving? What do you think? Well, according to an article by Fast Company the world is getting better if you measure it by global poverty, health, and education. However, don’t get too comfortable because extremism, climate change, and inequality are growing. ‘On the positive side, it sees progress on poverty, school enrollment, mortality, water access, literacy, and hunger. On the negative, it finds that climate pollution, bio-capacity, income inequality, terrorism, and corruption are all worsening.’ So what does all of this research mean for the world and how the market will run? Learn more about the possible threats to the market and how this research may impact your business strategy by reading the full article.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 

Earn a FREE Pass to Total CX Leaders in Miami – Become a Guest Blogger

Earn a complimentary all-access pass to Total CX
Leaders 2015 by serving as a Guest Blogger at the event. As a Guest
Blogger, you’ll have access to the event’s comprehensive agenda attracting the
best in insights from around the world, right in Miami, Florida in June. You’ll
get a free pass to the event plus exclusive access to a networking
community and on-demand webinars, to help you grow and learn throughout the
The Total CX Leaders Conference is the annual event for
customer experience thought-leaders to share best practices and overcome
challenges around the strategic alignment of customer centricity, innovation,
data, culture and more.
Guest Blogger responsibilities will include submitting one
post per week to The
Market Research Blog
 between now and the conference and attending
specifically assigned sessions at the event and blogging live or same day.
By participating as a Guest Blogger leading up to and at the
event, you’ll receive an all-access pass for the entire event, taking place June
3-4, 2-15 at the Trump National Doral in Miami, FL. In addition, Guest Bloggers
are responsible for their own travel and lodging. Learn more about the
event by visiting our website:  http://bit.ly/1GHBTO1
Apply today by sending your name, title, company, short
biography and links to your blog or writing samples, along with a few sentences
about why we should choose you to be our 2015 Guest Blogger to Amanda
Ciccatelli at aciccatelli@iirusa.com. We will review your submission and
contact the chosen Guest Bloggers directly with more details.
We hope to have you join us in Miami!
All readers of our blog receive an exclusive $100 off the
current registration rate with code TECH15BL. Register here: http://bit.ly/1GHBTO1
The Total CX Leaders Team
@Total Customer

Spotify Looks Inside Data & Music Intelligence for Insights

New Spotify blog is
the music streaming service’s solution to personalized discovery

Attention music lovers and market researchers alike: Spotify
has created a The Spotify Insights Blog
that will use consumer data to highlight how the world is listening to music.  The music
blog will feature articles about music and how people experience it – pulling
from the company’s own listening data and music intelligence from The Echo
Nest, the technology company Spotify bought in March that powers Web radio,
recommendations, and playlists.
According to Eliot van Buskirk, Spotify’s ‘Data Storyteller’
who runs the new blog, there will be several articles published each week about
the way music has changed over time.  “It
will create new ways for people to listen,” Buskirk told
in a recent interview. “It can be daunting when there is so much
music out there.”
Working with the company’s analysts on these musically-driven
scientific experiments, Van Buskirk said his intent is to keep telling these
stories, releasing these fascinating maps, info-graphics, articles, more
lengthy than a regular company blog. It’s a way to get these stories to anyone
who’s curious, including music fans, fans of data trivia, and journalists. 
‘Most companies don’t open their inner data stores to the
outside,’ he explained. ‘We want to turn it into these clear-cut nuggets of,
hopefully, entertainment that’s definitely scientifically driven.’
With streaming music
like Spotify growing more popular every day, their catalogs of millions
of songs have solved one problem for consumers: access to nearly all the music
in the world without breaking the bank. But, have also created another problem:
with all that music at customers’ fingertips, how do they find the songs they
like but don’t yet know? Spotify is solving this personalization conflict, along
with video compatriots like Netflix and YouTube.
“A lot of the time we don’t know what we’re going to
find until we start looking,” said Buskirk. “The idea is to be
rigorous with the data and expose our methodology, being as scientific as we
can and telling as many reality-based stories as we can.”

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.  

Social Media Can be Profitable

Mashable recently posted this video in which Bloomberg interviewed Mashable CEO Pete Cashmore, in which he discussed how the blog which was first introduced in 2005 was able to utilize web 2.0 technology to provide 24/7 news coverage of what’s happening on the web and in social media.

The site has many revenue streams including advertising, job boards, and even events. This is just an example of how web 2.0 technology in this day and age has replaced traditional media in the way we receive information. Watch the video below.

Iranians Utilizing Social Networks to Coordinate Protests

Brad Stone and Noam Cohen of The New York Times report that, as the embattled government of President Mahmoud Ahmadinejad appears to be trying to limit Internet access and communications in Iran, new kinds of social media are challenging those traditional levers of state media control and allowing Iranians to find novel ways around the restrictions.

Iranians are blogging, posting to Facebook and, most visibly, coordinating their protests on Twitter, the messaging service. Their activity has increased, not decreased, since the presidential election on Friday and ensuing attempts by the government to restrict or censor their online communications.

Americans and other western nations with ties or sympathies with Iran are finding a deeper understanding of the turmoil by joining Facebook groups and following Tweets.

Twitter executives have recognized the power of Twitter during these events and even canceled schedule maintenance of the site in order to keep it open for use.
Acknowledging its role on the global stage, the San Francisco-based company said Monday that it was delaying a planned shutdown for maintenance for a day, citing ‘the role Twitter is currently playing as an important communication tool in Iran,” The Times reports. For a deeper understanding of the role that social networking in playing in Iran, please visit the New York Times article here.

Social Networks Spread Iranian Defiance Online

Is Blogging Being Replaced by Facebook, Twitter, and Flickr?

I came across this post on Wired in which Paul Boutin mentions that people should pull the plug on their blogs if they already have one, and stop considering launching one altogether if you were previously thinking about it.

Part of his reasoning here is that it is almost impossible now to get noticed because of cut-rate journalists who are now drowning out the voices of the few authentic amateur wordsmiths. He believes that you are better off investing your time with other social media sites like Facebook, Twitter, and Flickr. The Technorati list of top 100 blogs includes some of the more professional blogs like the Huffington Post, TreeHugger, and others. Most of the personal blog sites have been shoved aside by these professional ones.

Audiences are slowly turning away from text-based sites and are instead turning to social media sites that incorporate pictures, audio, video clips, and other multimedia. It will be interesting to see how blogs will be affected over the next couple of years. Do you agree that blogs are going out of style and are being replaced by social multimedia sites?

Troubling Times Proves to be a Good Time for Blogging

According to this post on The Inquisitr, Six Apart CEO Chris Alden believes that the economic crisis might boost people to start blogging as they look for alternatives to work. The point seems logical since startup costs for blogging are lower and that most people will have excess time on their hands. Does this mean that businesses will also spend more time and energy reaching consumers on the blogosphere? I will leave you off with an interview with Wired in which Chris Alden used unemployment to support of his argument:

‘a bad economy will probably lead to an overall uptick in blogging, Alden says. ‘When you don’t know where else to invest,’ he explains, ‘you invest in yourself.’

Which is kind of a slick way of saying that when you get laid off or your company goes under, it’s a good time to build your personal brand by blogging. Or, for that matter, if you suddenly find yourself with a lot of time on your hands, you might blog to fill the empty spaces. ‘You look for a way to reassert control,’ Alden points out. ‘That’s a reason blogging surges in down times.’

Live-Blogging at NACCM

Live-blogging is becoming more and more popular at events because of the constant updates bloggers are able to provide the general public. It’s a great way for attendees to recap on sessions and also a great way for those who could not make it to learn a couple of key points from presentations. For this year’s event, Becky Carroll from Customers Rock! will be live-blogging at the NACCM event, bringing us up-to-date information on speakers, presentations, and other gatherings from the event as they occur.

We look forward to reading Becky’s posts in November, and take advantage of the discount being offered to Customers 1st readers. Register for the event and save 15% off the standard pricing. We’ll see you in Disneyland!