Tag Archives: blog

Celebrate Valentine’s Day with $200 Off an Insights Conference You Love!

Dear
Insights Community,
Roses
are red’
Violets
are blue’
It’s
Valentine’s Day’
So
here’s $200 off a conference just for you!
As
valued reader of our blog, in true Valentine’s Day
fashion, we want to share the love! So please take your pick of our 2017
conference lineup and take $100 off using the blog discount code, plus an
additional $100 just for Valentine’s Day:
1)      Marketing Analytics & Data Science
Data science and
marketing analytics are transforming every industry. There is a reason why it
is being called the sexiest job of the 21st century. Calling all professionals
that want to harness analytics and data science! Do you realize how critical
you are to the future of your organization?
April 3-5, 2017
San Francisco, CA
Use code
MADS17BL for an additional $100 off
Buy tickets: https://goo.gl/mqkbYk
2)      TMRE in Focus
Take Command of
Technologies Shaping the Future of Market Research. TMRE in Focus helps you
understand how technology can be used, together, with your traditional MR
skills, to deliver better insights, faster to your customers.
May 1-3, 2017
Chicago, IL
Use code
FOCUS17BL for an additional $100 off
Buy tickets: https://goo.gl/7lPOK5 


3)      OmniShopper
At OmniShopper
brand & retail leaders reveal the latest insights and activation strategies
to Dominate at Retail. It’s time to throw out the traditional shopper
“rule book” out the window. Hear from those who’ve mastered
end-to-end omnichannel strategies to deliver seamless shopper experiences.
June 20-22, 2017
Minneapolis, MN
Use code
OMNI17BL for an additional $100 off
Buy tickets: https://goo.gl/zO6nd4
4)      TMRE: The Market Research Event
Insights is under
pressure. Pressure to reduce cost. Pressure to cut timelines. Pressure to not
only produce numbers, but a story that can be sold into the business. TMRE
helps you exploit insights as a vehicle for influence. The best in the industry
will converge to talk technology, disruptive trends, professional skill
development, hot new sectors, and the future customer.
October 22-25, 2017
Use code
TMRE17BL for an additional $100 off
Buy tickets: https://goo.gl/lp4c1z
Love,
The KNect365
Marketing, Insights & Innovation Team

This Week In Market Research: 8/10/15 – 8/14/15

Here’s something you never thought you’d hear someone say: enrich your business knowledge by watching Netflix! Weird right? But according to an Entrepreneur article this week, there are 12 different Netflix documentaries that will help increase an individual’s business mindset. Among the 12 documentaries listed is the documentary ‘Joan Rivers: a Piece of Work.’ According to the article, this documentary adds to one’s business repertoire by showing how to adapt constantly while also staying relevant. Personally, having not seen the documentary, I wouldn’t assume a documentary about Joan Rivers would help business-minded individuals. However, the point being made about adapting and staying relevant, something which Rivers was very used to, is definitely something that a business must undergo to not only survive but thrive. Throughout the piece, you will comes across many other documentaries listed that don’t seem to have any sort of business-related value, but actually hold a lot of insightful business strategies when explored further.

Entrepreneurs work long hours and torture themselves trying to stay afloat and create a business from the ground up. So why do we still have people who want to be entrepreneurs you ask? According to a recent article on Entrepreneur, there are five different motivations that keep producing the world’s entrepreneurial mindset. These motivations include, Money, flexibility, control, teamwork, and legacy. The one motivation that stuck out to me was flexibility. Something that attracts the entrepreneurial mindset is wanting to work outside of the traditional work life and essentially be your own boss. The other motivator that I can definitely relate to is control. Everybody wants for be able to control their work life and how things get done around the business. Being an entrepreneur and starting a business enables one to make the majority of the calls within the organization. Interested in why these are the five listed? Read the full article on Entrepreneur’s site.
In a recent article on Fast Company, Elizabeth Segran explores what market research can tell us about targeting ‘mommy bloggers.’ ”whatever you choose to call them, female bloggers who write about raising their children are a powerful force on the Internet’ there are armies of them.’ Following the story of Susan Peterson, a woman who marketed home-made baby moccasins, Segran explains the beginnings of Peterson’s career and how she used ‘mommy bloggers’ to gain attention. ”Petersen would send off pairs of moccasins to bloggers in an effort to spread the word about her company, which she named Freshly Picked.’ However, many organizations use this sort of tactic to gain more internet attention. In the case of Ms. Peterson however, she was able to break through that noise due to the relatable nature of her story. The point to this story and the central thesis of the article is to think outside the box when marketing a product to your target audience and find unique ways to spread the word.

Is the world getting worse or are we improving? What do you think? Well, according to an article by Fast Company the world is getting better if you measure it by global poverty, health, and education. However, don’t get too comfortable because extremism, climate change, and inequality are growing. ‘On the positive side, it sees progress on poverty, school enrollment, mortality, water access, literacy, and hunger. On the negative, it finds that climate pollution, bio-capacity, income inequality, terrorism, and corruption are all worsening.’ So what does all of this research mean for the world and how the market will run? Learn more about the possible threats to the market and how this research may impact your business strategy by reading the full article.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 

Earn a FREE Pass to InsighTech 2015 in San Francisco – Become a Guest Blogger

Earn a complimentary all-access pass to The InsighTech Conference 2015 by serving
as a Guest Blogger at the event. As a Guest Blogger, you’ll have access to the
event’s comprehensive agenda attracting the best in insights from around the
world, right in San Francisco, California in May.
InsightTech
Innovations in Research Methodology &
Technology
May 4-6, 2015
Intercontinental
San Francisco, CA
You’ll get a free pass to InsighTech
plus exclusive access to a networking community and on-demand webinars, to help
you grow and learn throughout the year.
Guest Blogger responsibilities will include submitting one
post per week to The Market
Research Blog
between now and the conference and attending specifically
assigned sessions at the event and blogging live or same day.
By participating as a Guest Blogger leading up to and at the
event, you’ll receive an all-access pass for the entire event, taking place May
4-6, 2015 at the Intercontinental in San Francisco, CA. In addition, Guest
Bloggers are responsible for their own travel and lodging. Learn more about the
event by visiting our website:  http://bit.ly/1d4bTQm
Apply today by sending your name, title, company, short
biography and links to your blog or writing samples, along with a few sentences
about why we should choose you to be our 2015 Guest Blogger to Amanda
Ciccatelli at aciccatelli@iirusa.com. We will review your submission and
contact the chosen Guest Bloggers directly with more details.
We hope to have you join us in San Francisco!
All readers of our
blog receive an exclusive $100 off the current registration rate with code TECH15BL. Register
here: http://bit.ly/1d4bTQm
Cheers,
The InsighTech Team
@TMRE
#InsighTech15

Themarketresearcheventblog.iirusa.com

Guest Bloggers Needed: Consumer Insights Canada & FEI Toronto 2014

The FEI Team is looking for 2-3 volunteer guest bloggers to write about their experiences onsite at the upcoming FEI Toronto event taking place September 29 – October 1, 2014, at the The Ritz-Carlton in Toronto, Ontario, Canada. Our theme this year is Accelerating Systemic Innovation Growth: From Ideation to Execution.

The Front End of Innovation (FEI) is a global event brand that has become the annual meeting place of the most seasoned innovators across the globe dedicated to advancing, celebrating and championing innovation.

Scholars, bloggers, practitioners and graduate students are invited to apply to become our official event scribes and publish their unbiased recaps/takeaways for the rest of the innovation community as we make our way through the conference’s comprehensive 3-day agenda.

Free Pass to FEI Toronto & Consumer Insights Canada

In exchange for helping us live blog the event and providing online coverage, you will receive a complimentary all-access pass to the Front End of Innovation Toronto 2014, as well as access to our new concurrent, colocated event, Consumer Insights Canada: A 3-day experience focused on the power of insights in motivating smarter decision making – understanding what drives consumer behavior using new, innovative research  methodologies to connect with consumers in a meaningful and impactful way.

How to Apply

Apply today by sending your name, title, company, short biography and links to your blog or writing samples, along with a few sentences about why we should choose you to be our 2014 Guest Blogger to vrusso@iirusa.com.

We will review your submission and contact the chosen Guest Bloggers directly with more details.

* Guest Bloggers are responsible for their own travel and lodging.

* If you are a consultant or a solution/technology provider, please see contact details below for sponsorship/exhibit opportunities: Contact Liz Hinkis, Business Development Manager at 646.616.7627 or ehinkis@iirusa.com.

Call for Guest Bloggers: FEI Toronto & Consumer Insights Canada 2014

The team here is looking for 2-3 volunteer guest bloggers to write about their experiences onsite at the upcoming FEI Toronto event taking place September 29 – October 1, 2014, at the The Ritz-Carlton in Toronto, Ontario, Canada. Our theme this year is Accelerating Systemic Innovation Growth: From Ideation to Execution.

The Front End of Innovation (FEI) is a global event brand that has become the annual meeting place of the most seasoned innovators across the globe dedicated to advancing, celebrating and championing innovation.

Scholars, bloggers, practitioners and graduate students are invited to apply to become our official event scribes and publish their unbiased recaps/takeaways for the rest of the innovation community as we make our way through the conference’s comprehensive 3-day agenda.

Free Pass to FEI Toronto & Consumer Insights Canada

In exchange for helping us live blog the event and providing online coverage, you will receive a complimentary all-access pass to the Front End of Innovation Toronto 2014, as well as access to our new concurrent, colocated event, Consumer Insights Canada: A 3-day experience focused on the power of insights in motivating smarter decision making – understanding what drives consumer behavior using new, innovative research  methodologies to connect with consumers in a meaningful and impactful way.

How to Apply

Apply today by sending your name, title, company, short biography and links to your blog or writing samples, along with a few sentences about why we should choose you to be our 2014 Guest Blogger to vrusso@iirusa.com.

We will review your submission and contact the chosen Guest Bloggers directly with more details.

* Guest Bloggers are responsible for their own travel and lodging.

* If you are a consultant or a solution/technology provider, please see contact details below for sponsorship/exhibit opportunities: Contact Liz Hinkis, Business Development Manager at 646.616.7627 or ehinkis@iirusa.com.

#SocialC20 Blog Round-up

If content was king at this year’s Social Media and Communities 2.0 conference, then we would be remiss to not give a hat tip to some of the great content producers out there sharing about their experiences.

Cindy Meltzer presented her Top 5 Takeaways.

Christine Perkett talked about the definition of “Trust.”

Chris Neal of CMB discussed planning, focus and accountability.

The Project Management Bistro liveblogged several sessions.

Rachel Luxemburg shared her slide deck here.

Did you blog about the event? Take photos or video? Share with us in the comments, we’d love to hear your thoughts.

Personal branding versus content

Dawn Foster recently looked at the interesting topic of focusing too much personal online branding. She states that while online branding is important, don’t overlook the importance of the content provided on the website. She uses several sources such as blogs and Twitter, and has never had personal branding as a focus. She suggests that a strong base of content can change views on the importance of personal branding. What do you think? What have you focused on when you’ve begun to build your brand online?

First Time Blog Readers

First impressions are important in person and the same concept rolls over to blogs as well. Here are some tips I came across post in ProBlogger that highlights what you can do to do some analysis of first time impressions of your blog. First you’ll need a co-worker, friend, or family member who hasn’t seen your blog yet. Second you’ll have to you’ll need to have a computer in front of your test subject and ideally you would have to be in the same room. While your friend is surfing the blog for 4-5 minutes you can monitor how they use your blog.

  • How do they navigate?
  • Where do they click?
  • What do they pause to read?
  • What do they skip over?
  • What areas of the blog do they seem most drawn to

Once they’ve finished surfing you can ask them about their overall impressions and experiences

  • What were their first impressions?
  • What did they first think your blog was about when they arrived at it?
  • Did they find it easy to read/navigate/understand?
  • What did they ‘feel’ when they first arrived at your blog?
  • What suggestions do they have on how you could improve your blog?
  • What questions do they have having surfed your blog?
  • What words would they use to describe the design?
  • What are the main things that they remember about your blog 10 minutes later?
  • What suggestions do they have from a user perspective?

Definitely some worthwhile tricks to analyze how someone navigates in your blog for the first time.

How to Deal with Social Media Conflicts

I came across this post on Mashable today that discusses how to handle disagreements and criticism one might encounter on Facebook, twitter, or even a blog. The article highlights 3 perspectives to remember when you respond to these comments. Here they are:

1. Don’t take it personally
Most negative comments are about what you wrote, and not you. So don’t take it too personally, they just don’t agree with what you wrote.

2. Process before responding
Think about what you write before responding back. Sure you might be tempted to write a quick rebuttal but it is important to understand the other person’s opinion as well.

3. Find something to agree with
Finding a common ground (even if its small) to agree on can break the ice in many occasions.

Do you have any more tips on dealing with social media conflict?

Social media diary 13/2/2009 – Agent Provocateur

Image via Wikipedia

Agent Provocateur engages women consumers across multiple platform

Appropriately for the day before Valentine’s Day, this week saw lingerie brand, Agent Provocateur, launch a social media campaign to promote its HelloAgentProvocateur blog. As you might expect from a lingerie brand, the blog includes a range of posts from the relatively tame advice on relationships and dating, to the more provocative (appropriately enough). One recent post, for example, included a post featuring a chart of exciting and mood-killing things to say during sex. Alongside the blog post, they’ve launched a Facebook page and also a Twitter stream allowing micro blogging from MsProvocateur. The idea, according to Scott Goodson, CEO of StrawberryFrog, the agency working on the project,

…is the first time a luxury fashion brand has launched a provocative social media campaign tying together their various data-linked platforms, like a multi-entry daily blog, Twitter feed and Facebook

With a launch tied into a new ad campaign (itself designed to coincide with Valentine’s Day), this looks like a real attempt for a co-ordinated marketing approach. Using traditional and social media and then tying together online activities with a central micro blog.

So what can we learn from this?

We wrote earlier this week about the continued growth of social networks in 2008, and in particular the tremendous growth for both Facebook and Twitter. What Agent Provocateur appear to be doing is to use the different social network tools and online community platforms to engage people in different ways.

  • The blog is being used for regular posts that discuss issues of relationships, dating, and Agent Provocateur’s products in some depth. They run news and features alongside it and this really capitalises on the role that a blog can play as a content-rich information source.
  • Facebook is being used to showcase content and ideas from the blog and the campaign, and to gather friends. It capitalises upon the networking aspect of Facebook by encouraging people to connect with it. This is much softer than some of the activities that take place on the blog and reflects the difficulty that brands have marketing directly in Facebook (and other social networks).
  • The use of Twitter allows Agent Provocateur to bring together all of this activity and to broadcast what they are doing and saying on a regular basis. They can capture contacts in a way similar to in Facebook, but Twitter offers something really different. It’s not just a medium for releasing content (as is the case with the blog) nor on for accumulating friends and showcasing the best of what’s going on (as is the case with Facebook). Twitter allows them to actually engage.

It is rewarding to see that even with only 351 followers on Twitter, MsProvocateur is starting to engage and respond to people directly. When one follower tweated about the gifts their boyfriend had bought them, MsProvocateur responded with some thoughts on gifts that are good to buy in return. The real value of Twitter is both in acting as a central portal to bring together and point to all social media activity, and also a true engagement tool. In fact, when brands use Twitter, it really is a case of the more you put in the more you will get out. It is worth finding people who are talking about your brand or the topics and subjects you discuss and following them. Do respond to people, give advice and suggestions. And make this not just an overt marketing message. Really engage people and you will then reap the benefits of this activity in sales. It’s not the use of Twitter that we like of Agent Provocateur’s campaign (although it is good), nor the topical nature of the subject. Rather it is that they are using a range of social media tools to engage people in different ways. A sensible approach.From the FreshNetworks Blog
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