With his final night of the Tonight Show taking place earlier this year, Conan O’Brien has continued his presence in the American public successfully using online community tools. Through a network of Twitter (@ConanObrien), blogs, and fan communities, Conan O’Brien has sold out the majority of his comedy tour that will be kicking off this week. Read the full article here.
I came across this great video from Robin Good in which Josh Bernoff shares his view on the role of the brand ambassador and how to behave when you are compensated to write sponsored posts on your blog. Definitely some worthwhile information.
First impressions are important in person and the same concept rolls over to blogs as well. Here are some tips I came across post in ProBlogger that highlights what you can do to do some analysis of first time impressions of your blog. First you’ll need a co-worker, friend, or family member who hasn’t seen your blog yet. Second you’ll have to you’ll need to have a computer in front of your test subject and ideally you would have to be in the same room. While your friend is surfing the blog for 4-5 minutes you can monitor how they use your blog.
- How do they navigate?
- Where do they click?
- What do they pause to read?
- What do they skip over?
- What areas of the blog do they seem most drawn to
Once they’ve finished surfing you can ask them about their overall impressions and experiences
- What were their first impressions?
- What did they first think your blog was about when they arrived at it?
- Did they find it easy to read/navigate/understand?
- What did they ‘feel’ when they first arrived at your blog?
- What suggestions do they have on how you could improve your blog?
- What questions do they have having surfed your blog?
- What words would they use to describe the design?
- What are the main things that they remember about your blog 10 minutes later?
- What suggestions do they have from a user perspective?
Definitely some worthwhile tricks to analyze how someone navigates in your blog for the first time.
In a recent article at Digital Influence Mapping Project, they give four ways for companies to focus in order to fully integrate social media into the way they present their business to the public. They start out by insisting that it’s very important to know how to operate in a constant state of change, as social media on the web is always doing that. These are four steps to initiate the new media plan into your business:
- Invite lots of outsiders to visit your organization to spread new ideas
Bring in people who already have knowledge on the subject matter, and let them breathe air into your project. They’ll have fresh ideas that can help you get your project up and running.
- Commit to trying new things all the time in your personal/professional life
Spend time getting used to the new tools. Take time during your week to look at blogs and read RSS feeds. Prepare for the material you’re working with.
- Operationalize pilots, trials and proofs of concept
Find a way that you can measure your outcomes. We’ve written a post recently that give a few ways to do this. Also, reach out to other blog sites and see what they do.
- Create an award for the best failure.
With all the fears that come with failing, it’s ok. People learn more when they fail at a project. Celebrate either outcome of the project.
A blog post from Read Write Web announces a new application for Facebook users called ‘Blog Networks‘ This new tool allows individuals who are not technical savvy to keep current with blogs they are interested in without having to understand RSS feeds. From a marketing viewpoint, this will allow businesses to expand their blog reader base to consumers who in the past did not have the technical expertise to keep track of several blogs a day. Additionally, as the post states:
Blog Networks may have the power to reach an entirely different demographic than MyBlogLog, whose community made up of a lot of blog owners and serious blog readers. The Facebook app, on the other hand, will appeal to casual readers by providing them with an easy-to-use blog directory and a simplified feed reader.