The Wall Street Journal reports that the 2009 “Black Friday” e-commerce climbed 11%. According to the market-research firm, comScore, U.S. consumers have spent $10.57 billion online from the beginning of the month to Nov. 27, then $318 million on Thanksgiving and $595 million the following day. Pre-Thanksgiving e-commerce sales were up 3%, while Thanksgiving-day sales rose 10%.
Black Friday marked the second-highest day in terms of online spending this year, after Nov. 19, when consumers spent $641 million.
‘This is a very encouraging start,’ comScore’s chairman, Gian Fulgoni, said in a statement. He noted, however, that aggressive marketing may be responsible for some of the uptick and that the coming weeks would be ‘the real test’ for holiday-season e-commerce.