Tag Archives: Big Data Webinar

TMRE Sponsor Connotate to Share Fundamentals of Successful Competitive Intelligence Strategies

TMRE Sponsors Connotate would like to share the following web seminar with our blog readers:

Webinar highlights steps for using data outside the firewall to address competitive pressures from online retailers and price-savvy ‘connected’ customers

Title: Big Data and Competitive Intelligence Webinar: Finding Answers Outside the Firewall

Who: Isai Shenker, VP of Product Management, Connotate
Gina Cerami, VP of Marketing, Connotate

When: Thursday, September 20, 2012 at 2 p.m. ET

What: Enterprises are investing a lot of time and money into unlocking the value of Big Data for business and competitive intelligence ‘ but are they overlooking the richest source of data available today?

How: For more details ‘ and to register, click here.

In this webinar, Connotate will share the fundamentals of collecting data from the Web to capture insights into competitors’ pricing, product positioning and consumer sentiment to fuel better decision-making. The presentation will highlight real-world uses cases in which Connotate clients are using Web data to support dynamic pricing strategies, expand online product catalogues and support continuous product development.

Attendees will learn:

  • - Basic differences in data sources (surface Web, hidden Web, secured sites, social media)
  • - How to compare cost/benefits of manual versus automated approaches
  • - Guidelines for making build versus buy decisions
  • - The bottom-line impact of data quality and accuracy
  • - Options for refining data to obtain business insights

To join Connotate on September 20, register here.

About Connotate:
Connotate puts the power of Web data monitoring and collection into the hands of the business user. Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. With benefits ranging from increased productivity, competitive advantages and dramatic operational cost savings, Connotate’s growing customer list includes global businesses such as McGraw-Hill, Associated Press and Thomson Reuters. Connotate has been named a KMWorld “Trend-Setting Product” for the past seven years. Connotate announced the acquisition of Fetch Technologies in March 2012. For more information, please visit http://www.connotate.com.

Complimentary Web Seminar: Harnessing the Insight from Big Data to Increase Online Marketing Performance

In association with Autonomy, an HP Company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Date: Wednesday, March 28, 2012
Time: 1:00 – 2:00 PM ET
Presenter:  Matt Malden, Vice President, Promote Division, Autonomy, an HP Company

Reserve your Webinar seat here.
Please mention priority code: MWJ0019-BLOG

About the web seminar:
Successful businesses have harnessed the power of online advertising to attract and convert customers. With increased data and web analytics, marketing has never been held more accountable to deliver traffic, leads and revenue.

While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. It this web seminar, we will focus on how marketers can manage big data to deliver increased yields on their online marketing campaigns.

  • ‘ How can you manage and analyze big data to continuously optimize keywords, ads and bids against sophisticated competitors?
  • ‘ What combination of metrics defines online marketing success for your company and how do you optimize it?
  • ‘ How do you use sophisticated portfolio-based optimization techniques to make superior budget allocation decisions?

Reserve your Webinar seat here.
Please mention priority code: MWJ0019-BLOG