Tag Archives: Bid Data

New Frontier of Consumer Research

TMRE 2015 Session
New Frontier of
Consumer Research
Olga Diamandis, Senior Manger, Open Innovation, Mattell
Three key things are happening that are changing research:
Crowdsourcing, big data, and artificial intelligence.  We will mine these dimensions, but first
let’s take a brief look at the history of marketing research.
The field was born in the 1930s with the Likert Scale. This scale becomes
the primary tool to measure consumer attitude. Then, the internet drastically
changed things in the 1990s. Once web sites became dynamic and data was easy to
handle crowdsourcing.
Crowdsourcing
enabled researchers to crowdsource around the globe. Everything from toys, car
design, to a country’s constitution have been crowdsourced.
For Mattell crowdsourcing became a tool for creating new
characters in their Little People line, reducing the time spent in Market
Research.
Big Data creates
new opportunities. From behavioral data to predictive analytics, Big Data
shortens the time to generate insights. Every human leaves a digital trail that
can be cross-analyzed. In the Connected Era the amount of data will spike even
higher.
What Big Data means for advertising is hyper targeting,
creating meaning and relevance for consumers.
Artificial
Intelligence
allows us to track everything without consumer reported data,
decreasing consumer biases. AI, in this realm, includes peer reviews (such as
reviews on Amazon.com) and consumer ratings.
AI also helps us understand ourselves better. What movies we
like. We words we use most often. In time, Siri will take a more proactive
role, recommending places to eat and things to do based on our user patterns.
I know I can go online and find an answer to a question
simply now. Then, I’m thinking that machines can handle the search and the
critical thinking. Revolutionary. I get excited and overwhelmed, but so
excited. The future is limitless, but we have to be adaptive to take advantage
of this emerging mode of the market.
Michael Graber is the
managing partner of the Southern Growth Studio, an innovation and strategic
growth firm based in Memphis, TN. Visit
www.southerngrowthstudio.com to learn more.

TMRE: The Proof is in the Pudding

We’ve been telling you from the start, TMRE 2013 is the year NOT to miss. From the
180+ rarely seen speakers, 130+ content driven sessions, 100+ cutting edge exhibitors
to the 1200+ attendees,  60% of which are client side, TMRE truly is more
than just an event, it’s a game changer.

But don’t take our word for it, it’s important to hear feedback check out what
your peers have to say about their experience at TMRE as well as why they are
excited for this year’s upcoming experience:

“I’ve attended this conference (TMRE) many times, last
year I tried a different conference and didn’t learn nearly as much – so I’m
excited to be going back! Looking forward to learning all that’s new in the
Market Research world!” – Sheila Dreyer Van Buskirk, Market Research
and Competitive Intelligence Manager, GE Capital Retail Finance
‘TMRE is a staple conference/experience for our organization
in knowledge sharing, networking, and innovation techniques, as well as sharing
our own techniques, knowledge, and findings to the research community. TMRE is
a huge asset to the Artist Analysis & Research Department at Universal
Music Group.”- Alisa Olander, Artist Analysis & Research, Universal
Music Group
‘I found The 2012 Market Research Event to be one of the
most academically and technically stimulating conferences I’ve been to in quite
some time.  Of particular interest was the “Storytelling” track
as we have built our internal Insights Team around this premise.  The
successful research professional of today must elevate their skill sets well
beyond the traditional qualitative and quantitative analytics to include
refined leadership skills, data visualization, and compelling storytelling. 
Looking forward to TMRE 2013!”- Katie Ozdemir, Director, Consumer
Insights, Universal Orlando Resort
‘Last year was my first ever TMRE conference and now it will
always be a staple in my professional development schedule.  It’s the only
place where you can interact and borrow market research ideas with peers from
so many different industries.  Each session provides great takeaways that
you can leverage in your day-to-day as well as insightful keynote speakers that
prompt our community to think about the broader impact research has on the
world.  For me, attending TMRE is my yearly reminder of why I love doing
research.” - Kassandra M. Barnes, Research & Content Manager,
CareerBuilder
‘I’ve attended three TMRE events and will continue to attend
because of the high quality presentations and networking opportunities. 
There’s no better way to interact with market research professionals to learn
about new techniques and approaches. I look forward to the next TMRE so that I
can catch up with friends I’ve made at previous conferences, as well as make
new connections.” – Todd Blickenstaff, Lexus Product Planning
This year we couple best in class business cases with
professional development sessions focusing on building skills like data
visualization, story-telling and strategic thinking and transforming
researchers into game changers. Download the brochure and see for yourself: http://bit.ly/14CW6wL
Want to become a TMRE Ambassador?
If you’re a loyal TMRE attendee and singing
TMRE’s praises, we want to recognize and reward you, support your efforts and
make your mission little easier and a lot more fun. By empowering our
ambassadors with tools to spread the word about TMRE, you’ll be able to offer
exclusive discounts to your contacts and rack up VIP experiences and other
perks for yourself. TMRE ambassadors are an eclectic mix of past attendees,
former speakers and long standing sponsors ‘ all those that know, trust and
love the brand. To learn more, contact please contact Ali Saland at asaland@iirusa.com
Make the choice the industry
TRUSTS every year. Register today: http://bit.ly/14CW6wL
TMRE
October 21-23,
2013
Nashville, TN
Mention code TMRE13LINK & Save 15% off the standard
rate. Register today: http://bit.ly/14CW6wL
Best,
The TMRE Team
@TMRE