Tag Archives: behavioral segmentation

Find your consumers footprints and then seek them out

In this slide show I recently found, it looks at finding your consumers’ footprints. Look at where they are and what they’re doing and create your segmentation according to that. Upon hearing your consumers, you can take that information and divide them in four different ways: behavioral, geographic, demographic, and psychographic. Which of the four ways do you think is the easiest way to divide your customers up?