Tag Archives: Behavioral economics

TMRE is Where You Future is Going

This is the best conference I ever go to.” – Emily
Pachuta, Head of Investor Insights, UBS Financial Service
In 2013, TMRE hit record breaking attendance uniting more of
the world’s leading researchers than ever before.  In 2014, TMRE goes
above and beyond and becomes a catalyst for disruption, growth and impact
beyond measure. TMRE 2014 is jam packed
with more stories, experience and value than EVER before.
The Market Research Event 2014
October 20-22, 2014
Boca Raton, Florida

Here’s what we’re excited about:
??         MORE
PROVEN VALUE THAN ANY OTHER EVENT: Unsurpassed in quality of content, caliber
of participants and opportunities to make transformative connections
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YOUR SKILLSETS: Strategic Communications & Consultative Leadership,
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Insights
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YOUR TOOLKIT: Consumer Psychology & Behavioral Economics, Big Data &
Predictive Analytics, Mobile, Social & Digital Insights, Competitive &
Business Intelligence
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YOUR IMPACT: Shopper Insights & Analytics, Brand Engagement &
Activation, Insight Driven Innovation, UX & Customer Experience
??         YEAR-LONG
NETWORKING: TMRE Connect provides year-long virtual access to the entire TMRE
universe enabling you to pass along contacts, schedule follow up meetings and
tap into the braintrust that is TMRE long after the conference
??         ACTIONABLE
TAKE-AWAYS: The TMRE Executive Summary guarantees you can demonstrate value and
actionable take-aways back at work. Return READY to share what you learned with
your entire team
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MORE about our VIP ambassador program, first timer mentor experience, new
networking concierge and more exclusive programs that guarantee the most
productive experience possible!
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YOUR FUTURE AT TMRE 2014: No other event in the world delivers such a broad
offering of intellectual capital – one rich in story and high in actionable
takeaways.
Launched more than 12 years ago as an event focused on
online market research, TMRE has grown to be the most comprehensive insights
conference in the world and delivers more proven value than any other event of its
kind. But please, don’t just take our word for it.
Learn more about the
market research industry’s #1 event here: http://bit.ly/1kB6Cwz
Mention code TMRE14BL & Save 15% off the standard
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Cheers,
The TMRE Team
@TMRE
#TMRE14
Themarketresearcheventblog.iirusa.com

A look at behavioral economics

AdAge recently looked at behavioral economics, or why people buy what they do. The concept holds that psychology and economics work together to dictate a person’s behavioral purchases, not just the price and quality of a product. Today, when there are so many brands to choose from, it’s important that the marketers of the world understand why people are choosing to buy their products.

The article concludes with this from Jeff Jones, partner and president of McKinney:
“It’s not about ‘We used to do it this way and now it’s a wholesale change and we’re doing it this way. These are just new ways of understanding how and why people make decisions. And it’s just smart marketing to understand them and use them.”

Speaker Profile: Dan Ariely

With the The Market Research Event quickly approaching, we would like to begin to introduce you to the keynote speakers we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Dan Ariely. Ariely is the author of New York Times best seller Predictably Irrational and a professor of behavioral economics at MIT. He’s also the director of the e-Rationality Group at the MIT Medial Lab. Ariely has a MA and PHD in cognitive psychology from the University of North Carolina at Chapel Hill. He has a PHD in business from Duke University. Dan has spent his career focusing on discovering and measuring how people make decisions, specifically irrationality, rationality decision-making, behavioral economics, and consumer welfare. He also maintains the website Predictably/Irrational. Check out his blog there. Listen to the podcast he recorded at the London School of Economics and Management called Behavioural Economics: Common Mistakes in Daily Decisions here. Read the transcript of the interview he did with ABC Radio National here. Listen to his interview on the Brad Books Show here. Read the article at CIO Magazine about CIOs and their rationality for making bad decisions. We invite you to come see Dan Ariely at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Hidden Forces that Shape our Decisions.