According to Mashable, Apple has released a guide for bands that explains how to use the new social networking tool, Ping. The guides creation came quickly after Apple realized that many bands and artists did not know how to use the iTunes-linked site. Reports Mashable, “Ping lacked a deep and wide network of artists, we found out that many artists were struggling to figure out how to create Ping profiles. Distribution services such as TuneCore and CDBaby have stepped in as third parties in this process, communicating with Apple and helping bands set up artist pages.”
If Ping has proven to be difficult for those that it was intended for, do you think that Ping’s functionality will halt further success?
iTunes users who download the latest version of the software, released on Wednesday, will notice that their experience has become more social. Debuting Ping at the Apple press conference, Steve Jobs announced that users will be able to follow friends and see what music they have bought or enjoyed, what concerts they plan to attend and what music they have reviewed. They will also be able to follow bands and get updates on their new releases, concert tours and other events, reports The New York Times. Jobs said Ping would have simple privacy controls. Anyone will be able to follow bands and receive their updates, and users will be able to say whether they want to be followed by anyone or only by people they approve.
This news, some analysts say, is not an assault on Facebook but one on MySpace which has pushed to the forefront of its social network. It becomes another move by Apple to compete with Google who is quickly acquiring start-ups for its speculated social network launch.
If you have used Ping, we’d love to hear from you! DM us @community20 with your thoughts.
Learn more: From Apple, a Step Into Social Media for Music