Tag Archives: apple market research

Market Research Reports 391% Jump in iPhones

InformationWeek.com reports that in the United States, Research In Motion (NSDQ: RIMM) dominates with a 52% market share of smartphones. However, the situation is fluid, as evidenced by the roaring success of Apple’s iPhone, which has quickly captured 23.3% of the market. Sales of the iPhone jumped 365% in the second quarter, compared with the same quarter in 2008, according to the market research firm. RIM’s shipments of BlackBerrys jumped 29% in the same quarter.

It seems that the iPhone is somewhat buffered from the chilly economic climate. What would be interesting is to see how the Palm Pre changes the game, if any to really compete with iPhone’s market share.

RIM Owns Half Of U.S. Smartphone Market

Apple Does “No Market Research”

Jeffrey Henning of Vovici.com reports that Apple does not do market research, quoting Steve Jobs “We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products.”

Your organization is not Apple but perhaps, as we conduct market research we can take a few cues from Apple–make products that you’d like to have. What appeals to you about the product or service that you’re selling, how can you make it even better?

Apple Does “No Market Research”, So You Don’t Have To Either