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Tools & Techniques: Too Many or a Bigger Picture?

From checking e-mails, to ordering lunch, technology has fundamentally
changed how we go about our day.  Additionally, technology
has changed market research
.  Advancements are helping us become more
efficient and agile and has created brand new opportunities for obtaining valuable
business intelligence. 
Today, technology (particularly the automated kind) will
continue to supplement and in cases displace traditional tools and techniques,
but it will NOT render direct response techniques obsolete. 
At TMRE last year, Richard Owen of Crowd Lab, Ed Morofksi of
Vision Critical, Bob Lederer of RFL Communications, Sandeep Arora of
Datamatics, and Diane Chang of Intuit talked to us about why it’s important to
utilize the latest market
research technology
and tools.

The market research landscape is growing by the minute. There
are a lot of new tools around, but it’s not just about the technological
innovation ‘ it has to be about methodological innovation as well, according to
Owen. When it comes to mobile, if all we are going to do is put online research
on the phone, then we are really missing the opportunity that mobile provides
to immerse itself in peoples’ lives.
Hear what the experts
have to say in this exclusive video below:


Learn more about the new market research tools, technologies, and methodologies
this May at InsighTech in San Francisco. Visit our
website
to learn more.