Tag Archives: Analytics and measurement

Trivia Tuesday: Win a Copy of ROI of Social Media

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

If you’re looking for an additional resource on this topic, consider the newly released book ROI of Social Media By Guy R. Powell, Steven W. Groves and Jerry Dimos. We have a free copy of the book to give away to a reader who correctly answers the following trivia question and comments with the answer below or tweets it to us @MeasureUpIIR. A winner will be chosen randomly from all correct answers.

What are the three takeaways Lise Brende, Director of Marketing Analytics, Bing & MSN will be discussing in her Keynote presentation on 360 Marketing Accountability?

*Hint ‘ this can only be found in the downloadable brochure!
Comment below with your answer and an email address we can reach you at if you win.

Free Web Seminar – The Analytical Revolution: are you ready?

Date/Time: Thu, May 6, 2010 2:00 PM – 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/149414392
Mention priority code MWS0032BLOG

What if you could change the game and become and insight partner to your end clients? You can with IBM SPSS solutions. Today’s market research firms are uniquely equipped to provide their business clients with what they need ‘ an in-depth, well-rounded understanding of their customers. By using predictive analytics, market research firms are not only able to conduct research, but also revolutionize their relationship with clients by taking insight to the next level

During this presentation we will examine:

‘ Integrating research with wider data sources to give a wider view to empower business decisions
‘ How you can let the data do the talking and provide valuable nuggets of insight
‘ How Predictive Analytics can be applied across the entire research lifecycle to provide further speed and accuracy in responses and results.

Featured Speaker
Heena Jethwa, Product Marketing Manager
SPSS Inc., an IBM Company

Register: https://www1.gotomeeting.com/register/149414392

Speakers of TMRE 2009: Corporate Research International

In the weeks leading up to The Market Research Event 2009, we’re going to be hearing from the speakers of The Market Research Event. This week we have Brad Holdgreve , of Corporate Research International, who will be sponsoring the session “Linking Customer Sat to Sales Through Mystery Shopping,” in the Analytics & Measurement Track on Tuesday, October 20, 2009. To learn more about The Market Research Event, download the brochure here!

Tell us about a project you are working on or recently completed that you are proud of?
Brad: Most of the research we conduct is on-going, however, we did just complete a 6 month study with a QSR company in conjunction with the Public Relations firm we are partnered with. This was both a customer perception survey along with a Mystery Shopping study to determine why this particular QSR has the perception amongst adults of providing low quality food. The findings from this project allowed the QSR client to gain a better understanding of why this is occurring and gain new ideas as to how they can begin to market themselves to new demographics.

Think ahead 5 years, what major changes for MR/Consumer Insights do you see?
Brad: We don’t have to think that far ahead because we are already seeing this trend. That is, companies wanting to see a triangular view of how they are performing from the perception of the customer, the employee and operationally. We have several clients that we are providing market research for in all three areas and then providing in-house analysis to show one overall score that can be trended over time.

What inspired you to get in the field? What keeps you motivated?
Brad: What inspired me is the fact that I love being able to help provide companies with the tools that can help them improve operationally, gain new customer, and retain existing ones. What keeps me motivated is the fact that companies are continuously looking towards CRI as the experts in this field and they expect us to help them by providing recommendations now and for the future.