Tag Archives: Anaheim

Speaker Profile: Heather Kluter

With the The Market Research Event quickly approaching, we would like to introduce you another speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. Today, we would like to introduce you to Heather Kluter, who works with customer insights and futuring at Hyundai Motor Company.

Kluter’s team at Hyundai Motor Company leads them into new realms of innovation that focuses on their consumers when developing their products. They follow a ‘Touch the Market’ consumer centric process that looks at product development throughout the world, not just in research and development. One of the greatest examples of this is the development of the 2007 Sante Fe which you can read about here at PDMA Visions.
We invite you to come see Heather Kluter at The Market Research Event as she presents her speech on Thursday, October 16th, Learning to See and Finding Our Voice: Creating a Customer-Centric Product Development Process.

Speaker Profile: Lindsay Zaltman

With the The Market Research Event quickly approaching, we would like to introduce you another keynote speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Lindsay Zaltman, the author of Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers.
Lindsay Zaltman is the managing director of Olson Zaltman Associates. In this position, he participates in new business development and client management. He’s also participated in successful projects pertaining to global positioning, and brand and new product innovation. He also was the co-author in a chapter of The Handbook of Marketing Research. He was also the co-author of The Marketing Metaphoria, along with his father, Gerald Zaltman. This book focuses on the unconscious ways for relating to the world, including: balance, transformation, journey, container (in or out), connection, resources and control.
We invite you to come see Lindsay Zaltman at The Market Research Event as he presents his keynote speech on Wednesay, October 15th, Finding a State of Medaphoria: How to Solve the Insight Depth Deficit.
(Sources: Olson Zaltman, Shop Talk Marketing, Marketing Metaphoria)

Speaker Profile: Dan Ariely

With the The Market Research Event quickly approaching, we would like to begin to introduce you to the keynote speakers we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Dan Ariely. Ariely is the author of New York Times best seller Predictably Irrational and a professor of behavioral economics at MIT. He’s also the director of the e-Rationality Group at the MIT Medial Lab. Ariely has a MA and PHD in cognitive psychology from the University of North Carolina at Chapel Hill. He has a PHD in business from Duke University. Dan has spent his career focusing on discovering and measuring how people make decisions, specifically irrationality, rationality decision-making, behavioral economics, and consumer welfare. He also maintains the website Predictably/Irrational. Check out his blog there. Listen to the podcast he recorded at the London School of Economics and Management called Behavioural Economics: Common Mistakes in Daily Decisions here. Read the transcript of the interview he did with ABC Radio National here. Listen to his interview on the Brad Books Show here. Read the article at CIO Magazine about CIOs and their rationality for making bad decisions. We invite you to come see Dan Ariely at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Hidden Forces that Shape our Decisions.

Podcast with JoAnna Brandi

Recently I had the chance to speak with JoAnna Brandi about her participation in the NACCM: Customers 1st Conference coming up November 16 ‘ 19, 2008 in Anaheim, California at the Disneyland Hotel. In our podcast, we talk about what JoAnna is most passionate about in her work. We also take some time to talk about her past experiences at the NACCM conference, as well as what she’s looking forward to this year. Listen here

Market research in the air

While reading some blogs, one at Innoblog caught my attention. They discuss how in February, Jet Blue and Kraft teamed up to provide free bagels and cream cheese to passengers on their flights. Kraft employees were sent along with the bagels to discuss the promotion. This blog points out that travelers are a captive audience that are prefect for market research. Since all types of people are needed for the bet input to make products better, these captive audiences are a great way to capture everyone’s opinion. And even in these days with the significant increase in the price of traveling, passengers might be more willing to participate. Have you heard of anyone else collecting their data in this fashion? What do you think about it?

Speaker Profile: Colleen Fahey Rush


With the The Market Research Event quickly approaching, we would like to introduce you another keynote speaker that we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Colleen Fahey Rush, the Executive Vice President or Research at MTV Networks. As the Executive VP of MTV Networks, Rush oversees research groups for the company by providing oversight, guidance and council. She finds insights dealing with many demographics including kids, teens, young adults, men, women, and boomer audiences. Her research focuses on engagement and understanding consumer behavior and performance across new and engaging platforms. Rush began at CBS, and followed by becoming the Director of Research at Telemundo. In 1996, she joined MTV, and before she was promoted to her current positin, she was the Senior Vice President of Research at VH1 and CMT.
Read a number of studies that have been contributed by Rush:The relationship between youth and digital technology
‘The Hills’ is Alive
Money Meets Mobility Portability’s Sweet Spot
MTV Gives Casual Games a Closer Look
Engagement On For Online Games: MTVN Study

We invite you to come see Colleen Fahey Rush at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Driving Change and Innovation at MTVN.. (Source: ARF Board)

Speaker Profile: Kathleen Vohs

With the The Market Research Event quickly approaching, we would like to begin to introduce you to the keynote speakers we will have this year at our event. This year, The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. This week, we would like to introduce you to Kathleen Vohs, PH.D. Vohs is a McKnight Land-Grant Professor at the University of Minnesota in the Carlson School of Management. Kathleen Vohs specialties include: self regulation, self process, effects of making choices on self regulatory ability, the mere presence of money, heterosexual relations as predicted by the economy. She has published over 70 scholarly publications including: : Do Emotions Help or Hurt Decision Making? A Hedgefoxian Perspective, Self and Relationships: Connecting Intrapersonal and Interpersonal Processes ,and Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative.
Find the results of some of Voh’s studies here. Humans and ability to make decisions The Purpose of Pranks Behavior: An Absence of Free Will, a Tendency to Cheat On A Diet? Don’t Go Shopping. We invite you to come see Kathleen Vohs at The Market Research Event as she presents his keynote speech on Thursday, October 16th, Money Talks: Even Small Reminders of Money Change People. (Source: Carlson School of Management)

The People of The Market Research Event

With the The Market Research Event quickly approaching, we’re taking time to get to know some of the people who are involved in the The Market Research Event. Today, I’d like to share with you the podcast recently conducted with TMRE’s conference producer, Krista Vazquez. She talks about what she’s done to make this year great and what she’s looking forward to this year. Listen to the podcast here, and check back soon to hear more from our speakers at this year’s The Market Research Event! The Market Research Event will be in Anaheim, California, at the Disneyland Hotel from October 13th through 16th.

Erosion

This is posted on behalf of JoAnna Brandi. It is co-posted on the Customers 1st Blog and JoAnna Brandi blogs. As soon as the rain from Tropical Storm Fay passed yesterday I rushed down to the beach. I had been away for over two weeks and I missed my favorite spot. Breathing in the sea air renews me, so even when windy or cloudy, I take my walks at the beach. And windy it was. I tucked my ipod deep in my pocket and put my sunglasses on to keep the sand out of my eyes. It’s my habit to walk against the wind on the walk out, so the walk back is a little easier. It didn’t take long to notice that a lot of beach was gone. The storm had done some damage, and perhaps eighty feet or more of beach washed out to sea. I drank in the fresh air after two days of being stuck indoors during the storm, at first all I was feeling was gratitude for being able to have nature so close to home. But shortly I started thinking about a client. Their customer base in one sector of their business is eroding, and has been for a while. I know my training and my message is powerful, but I wondered. Would it begin to turn the tide? When over time you cut cost by cutting service it begins eroding the trust your clients had. Growing by acquisition builds the customer base up again (just like the beach did over the past few months following terrible storms a few months prior to that.) But when scrupulous attention is not paid to the culture and how to deal with customers of the ‘former’ company, over time, we see erosion. The world is changing. The customer is changing. They have the power. When they start talking out loud and on the internet, the jig’s up. All organizations need to take a closer look at what they are doing to stem erosion. If you didn’t have a good relationship with the customer when they left (because like everyone else, they’re cutting back a bit) you certainly won’t be able to win them back when the financial weather changes again. Marketing and advertising dollars don’t buy trust, they buy interest. You can’t buy trust, you have to earn and build it. What builds trust is consistently doing the things that make the employees and customers feel valued, special and important. It happens easily. Even to me. We all tend to take our customers for granted. Erosion. It’s a sign. Time to build up the dunes. If you’d like to see more of Joanna Brandi’s blogs, visit JoAnna Brandi’s Blogs. You can also find out more by visiting her Customer Care Coach website. Joanna Brandi will be a keynote speaker at this year’s North American Conference on Customer Management, and has already been profiled on our Customer 1st blog. Stay tuned for her posts on the Customers 1st blog!

Speaker Profile: Billy Beane

Today, we would like to introduce you to our next keynote speaker, Billy Beane. The Market Research Event will take place from October 13 – 16, 2008 in Anaheim, California at the Disneyland Hotel. Billy Beane is the general manager of the Oakland A’s baseball team.

Billie Beane is the current vice president and general manager of the Oakland A’s. Over the past ten years, he’s had the third best record in the American League and fourth best record in baseball with results of 901-718. He’s made five post season appearances since 2000, the A’s being one of six teams that can claim that. In 1999, he was chosen as the Sporting News Executive of the Year. Following 2002, he was chosen as the MLB Executive of the Year by Baseball America. It is believe that Beane has found the perfect combination for winning in baseball, both economically and on the field. His way of management proves to chalk up wins even though the payroll of the Oakland A’s is significantly smaller than other teams. In 2008, his team has the third lowest payroll in MLB at $47,967,126.

Beane authored Moneyball: The Art of Winning an Unfair Game. He’s seen as a very talented manager, and business managers often look to him as a guide to using assets that are undervalued to create and maintain a competitive advantage. He also serves on the boards of Bell-Easton Sports, ProTrade, and NetSuites, Inc.

We invite you to come see Billy Beane at The Market Research Event as he presents his keynote speech on Wednesday, October 15th, The Numbers Game: Understanding How Mathematics is Transforming America’s Pastime ‘ and What You Can Learn From It.
For more on Billy Beane read this article How to play Beane Ball by the Fast Company.
(Sources: Executive Profile, CBS Sports)