The American Chronicle recently took an in-depth look at the country music consumer, with the goal of defining both the country music radio listener and consumer. Over 7,000 participants weighed in, giving the study a high statistical reliability.
They took these three things into consideration when trying to define the market:
- Isolate, and if necessary, segment current core customers on relevant criteria
- Among those remaining, segment on most relevant criteria to create various growth potential groups
- Define and remove various groups of poor prospects
For the full report, read here.