Tag Archives: American Broadcasting Company

This Week In Market Research: 2/16/15 – 2/20/15

Factories of The Future: The value of dark data

Seeking Social ROI? You might be missing the point, focusing on enabling your business via social media

Make Innovate Your Default Setting: 3 Tips on nonstop innovation

Banks Are Finally Embracing New Ways To Ward Off Hackers: Employing biometrics and other security

In a World of Constantly Deleted Apps, Using Cash to Keep People Coming Back: 80% of app users deleted them after two uses

Big Data in Retail: Winning with predictive analytics

Twitter Goes Global To Attract Developers: The world tour to woo companies and bloggers to build new products

The CIO Can’t Afford Ignorance of Big Data Tech: The mistake of not knowing big data

Marketing Trends: Storytelling, people are tired of being ‘sold to’

Bridging The Screen Gap: Strategies to help brands reach consumers on multiple screens

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over
where the industry has been, and where we’re going in 2015. The changes have
been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The
Interview and Veronica Mars have launched on-demand, rather than the
traditional in-theater release. NBC is urging viewers to watch TV without a TV.
How are we going to measure and engage with viewers in the continuously
changing media landscape?

The Media Insights & Engagement Conference
can help. And, I’m happy to be able to extend a special rate for you to join
the industry in San Diego in just one month. Hundreds of media executives (with
over 65% from the client-side) will be at The Media Insights & Engagement
Conference to uncover what the future of media will look like – will you?

View the most up to
date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom //
CBS Corporation // Google // HBO Latin America // ABC Television // Turner
Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google
// Univision // Disney // NASCAR // Comcast Spotlight // Discovery
Communications // Meredith Corp // Scripps Network. Click here to see the full list: http://bit.ly/1xUP08V

Submit Your Nomination for the REMI Award – Research
Executive Media Industry Outstanding Contribution: We would like to acknowledge
an individual whose outstanding contributions, innovations, or leadership has
impacted the way research has shaped the media industry and entertainment
landscape. The Award recipient will be announced on Thursday, February 5th at
The Media Insights & Engagement Conference. Submit your nomination by
Friday, January 9th: http://svy.mk/1GkDjc5
Register by
Wednesday, January 14th & Save $500 – that’s an additional $100 savings off
the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The
Media Insights & Engagement Conference 2015 for the experience of a

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference



Adapt & Thrive in the New Age of Media with Insights from CBS, Clear Channel, Viacom, Yahoo! & more

If you really want to know what’s going on in media, without embellishment or hype, David Poltrack is the guy. At The 2014 Media Insights & Engagement Conference CBS’s Chief Research Officer broke down the current state of TV.

Poltrack reminded us that once upon a time TV programming was limited to only about half of the day, during a significant chunk of which a lot of people were at work with no desktop computers or devices. The rest was dead air. Programming is now available 24/7, anywhere. “Ten years ago, it was adapt to survive,” said Poltrack. “Now we’re in adapt-and-thrive mode.” Click here for a summary of David’s presentation.

Join us in February as we further explore the New Tipping Point of Entertainment Media. Jeffrey Cole, Center for the Future & Research Professor, USC Annenberg School for Communication will focus on television’s shift to digital, and how broadcast and cable will change as channels go over the top, content trumps everything and the consumer is in complete control. Download the brochure for details: http://bit.ly/1sKjZAI

The Media Insights & Engagement Conference doesn’t only cover television, we cover all the changes taking place within the industry overall. Featured sessions include: 

  • The New Age in Mobile Music Consumption – Radha Subramanyam, Executive Vice President, Sales and Marketing Research, Clear Channel Media + Entertainment
  • Bruce Friend, President, Global Media & Entertainment, Vision Critical
  • Viral Video Hits: The Why, The How & What Established Networks Can Do About It – Shari Cleary, VP Digital Research, Viacom, Kimberly Maxwell, Senior Director Strategic Insights Research, Viacom
  • Consumer Behavior & Consumption Across Media: The Digital State of Play – Tony Marlow, Head of Category Insights, Yahoo!
  • The New Habit of Always-On Shopping – Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • And much, much more!

Download the conference brochure for the full agenda and session descriptions: http://bit.ly/1sKjZAI
Join us in February as we embrace the new multi-platform media landscape. Register today using code MEDIA14BL for a $100 off discount. http://bit.ly/1sKjZAI


The Media Insights and Engagement Team


A Look at The 1st 100 Days of the NEW ABC News App

ABC News celebrated the 1st 100 Days of the NEW ABC News App by sharing some of their highlights. “ABC News Digital has driven incredible growth across ABC News mobile and applications year over year. In October 2013, ABC News Digital launched the completely new ABC News Phone app for iPhoneand Android devices which greatly contributed to the steady rise in mobile traffic across applications. For example, in November 2013, year-over-year monthly mobile unique users increased by 165%, according to data provided by comScore. Additionally, total mobile video views were also up 87% year-over-year (Source: Adobe SiteCatalyst 2013)

Since their launch, they’ve been collecting some cool stats and facts from behind-the-scenes at ABC News. Download the NEW ABC News app for free today. Check out the original announcement the new app here.” via Visual.ly