Tag Archives: AMC Networks

What You Can Learn from Big Data

Photo by Kevin Morris via Unsplash

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant

Understanding how to use big data is a top priority in every industry. With all of the mystery and complexity surrounding big data, many people are confused about what big data is and what it isn’t. 

In “7 Myths About Big Data Dispelled” by David Zaleski, he says “it’s time to dispel some glaring misconceptions about this form of measurement.” 

In the meantime, learn more about big data during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are three presentations you’ll want to check out: 


Vitaly Tsvin, SVP, Business Intelligence, AMC Networks, and Melanie Schneider, VP, Research, AMC & Sundance, presents “Locate, Engage and Get Viewers to Tune in Through Data Integration.” You’ll discover the process of using different data sources and science to successfully target audience segments. 

- Amy Carney, President, Advertiser Sales, Strategy & Research, Sony Pictures Television, presents “Good Data Doesn’t Have an Asterisk: Data to Insights.” Hear how Sony consolidated ratings, syndicated data, primary research and input from creative teams to better understand viewership drivers in the U.S. and on a global scale.


Julya Fridman, VP, Distribution and MultiPlatform Analytics, A+E Networks, presents “Big Data, Big Insights.” Case studies will illustrate how audience-based data helps track tuning behavior across platforms.

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Join the Best in Media Research at The Media Insights & Engagement Conference Next Month

The Media Insights &
Engagement Conference
is Less than ONE Month Away…And you still haven’t
confirmed your attendance. There’s no need to worry quite yet, there’s still
time to register.
Act fast because
space is limited! Register here: http://bit.ly/1KbriIs
The Media Insights & Engagement Conference is the
must-attend event for research and insights professionals in the media
industry, in fact, Jess Aguirre, SVP Research & Media Planning, Crown Media
Family Networks has said it’s “one of the most efficient ways to keep on
top of (or even ahead of) the rapid and unprecedented changes in the media
environment.”
OVERCOME YOUR MEASUREMENT CHALLENGES with insights and best
practices from: NBCU, GroupM, ESPN, AMC Networks, Rentrak, TiVo, comScore and
Nielsen.

CREATE ENGAGEMENT STRATEGIES by gaining a better understanding of WHO your
audience really is, and WHAT they’re really looking for. Join Neil Howe and
Marilyn Stephens for a deep dive into what really separates Millennials and
Boomers, and how you can unleash the potential of today’s rising generation.

DECIPHER THE FUTURE and discuss today’s top trending industry shifts with
leaders from BBC Worldwide, Comcast, iHeartMedia, Google and Horizon Media.
Topics will include new distribution channels, measurement, big data, unique
partnerships, programmatic and more.

See who’s already
signed up to attend here: http://bit.ly/1KbriIs
Save $100 when you
use code MEDIA1BL to register: http://bit.ly/1KbriIs

We hope to see you in Fort Lauderdale!

Cheers,

The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16
Themarketresearcheventblog.iirusa.com

The Media Insights & Engagement Conference 2015 Executive Summary is Here

This year, The Media Insights & Engagement Conference brought together leaders from the best of the media industry including: ESPN, NBCUniversal, Disney, ABC, Viacom, CBS, Scripps Networks, Turner Broadcasting, Revolt TV, Comcast, Netflix, AMC, Discovery Communications and more. They collectively explored the changing media experience to create better engagement strategies informed by actual viewing behaviors. This event proved to truly be the place to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships.
The feedback from this year’s event was overwhelmingly positive. Check out what people had to say about it:
‘An awesome conference that provides a once-a-year enclave for researchers looking to share ideas, keep current with trends and learn more than they expected.’ -Theresa Pepe, VP, Ad Sales Research, Nickelodeon Group, Viacom Media Networks
‘The Media Insights & Engagement Conference is one of the most efficient ways to keep on top of (or even ahead of) the rapid and unprecedented changes in the media environment.’ -Jess D. Aguirre, SVP Research & Media Planning, Crown Media Family Networks
‘The Media Insights & Engagement Conference has become the ‘must attend’ event to hear candid and uncensored insights from the top echelon of today’s TV research thought leaders.’ -Robert Miner, President, Miner & Co. Studio
‘The Media Insights & Engagement Conference hit the rare trifecta of an event, topical program agenda, insightful speakers and an engaged audience.’ -Tom Ziangas, SVP, Research & Insights, AMC Networks
From iconic speakers, to brilliant presentations, to collaborative workshops, and unforgettable experiences, download the executive summary of highlights and takeaways from The Media Insights & Engagement Conference 2015: http://bit.ly/1zsXXUg
Overall, this year’s conference was a success. Technology is constantly changing, and The Media Insights & Engagement Conference helped the attending researchers to stay ahead of the curve to be successful in reaching their audiences.
Jim Bono, VP Research, Crown Media Family Networks, wrote: 
‘Our morning keynote speakers were all entertaining, engaging, and a great way to start off each day. Dr. Jeffery Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and in their own humorous way had us laugh, as well as think, as they each shared great insights about media, brands and viewers. Our co-chairs, Tom Ziangas and Jess Aguirre, along with our event producer Rachel McDonald put together a fantastic program, and I am looking forward to next year’s conference in Fort Lauderdale.’
Download the executive summary here: http://bit.ly/1zsXXUg

For more on The Media Insights & Engagement Conference and the latest in media insights, visit our social media channels at any time on LinkedIn, Facebook, Twitter, YouTubeand Blog for more.

Call for Submissions Now Open: The Media Insights & Engagement Case Study Competition

The Media Insights & Engagement Conference announces a
call for submissions for the Case Study
Competition
.

At the first annual Case Study Competition
& Awards
, three jury selected finalists will present innovative,
results-driven methodologies and applications from field-tested research. Based
on a combination of jury and audience votes, the winning case study will be
announced before the end of the conference. The Case Study Competition is open
to all marketing insights, intelligence and research analysts, managers,
directors, vice presidents, suppliers and consultants. 


The deadline for submissions is Friday,
November 28, 2014
. For complete information, including submission details,
judging criteria and entry form, please click here: http://bit.ly/1pY6yKj

We encourage you to pass this announcement to any individuals or groups who you
feel would be potential candidates for this competition.

To learn more about The Media Insights & Engagement
Conference, visit our website: http://bit.ly/1zJ8bVC

Best regards,
 The Media Insights & Engagement Conference Team

@-MediaFusion
#MediaInsights15

Digitalimpactblog.iirusa.com

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality
attendees, inspiring speakers and great organization. Looking forward to the
2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be
able to present you with your first look at The
Media Insights & Engagement Conference
brochure. Download the agenda
now: http://bit.ly/1B1I5J1

The Media Insights & Engagement Conference is the industry’s must attend
event for next generation research & engagement strategies helping you
overcome challenges and decipher the future of media. Featuring best practices
and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL,
Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo,
Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting,
Univision & more. Download the brochure for the full speaker line up:  http://bit.ly/1B1I5J1

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

What’s New for 2015?
  • The State of the Industry: Deciphering the Future Keynote
    Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard
    Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP,
    Media Research & Insight, Warner Bros
  • A Call to Action for Millennials: Boost Your Skill Building
    and Professional Development Master Class facilitated by Tom Ziangas, SVP
    Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning,
    Crown Media Family Networks
  • Rising Stars vs Experienced Leaders Interactive Session, giving
    an inside look at the power of both rising stars and experienced researchers as
    they try to tackle the issues the industry faces today.
  • Uncover the Changing Face of America and what it means for
    your viewership with insights from Marilyn Stephens, Data Dissemination
    Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing &
    Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele
    Meyer, VP, Network Research, Univision
  • The Media Insights & Engagement Case Study Competition
    & Awards. Submit your innovative, results-driven research methodologies and
    applications to be reviewed by our judges. Winners will be announced at the
    event!

And much, much more!
Download the
conference brochure for the complete program: http://bit.ly/1B1I5J1
Join us in February to explore the new world of
multi-platform, hyper-viewing in the post-disrupted media landscape to
accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard
rate. Register today:
http://bit.ly/1B1I5J1
All the Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

The Media Insights & Engagement Conference Brochure Now Available

“This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1sbalEc

The Media Insights & Engagement Conferenceis the industry’s must attend event for next generation research & engagement strategies helping you overcome challenges and decipher the future of media. Featuring best practices and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL, Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo, Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting, Univision & more. 


Download the brochure for the full speaker line up:  http://bit.ly/1sbalEc

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA


What’s New for 2015?
The State of the Industry: Deciphering the Future Keynote Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP, Media Research & Insight, Warner Bros
A Call to Action for Millennials: Boost Your Skill Building and Professional Development Master Class facilitated by Tom Ziangas, SVP Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
Rising Stars vs Experienced Leaders Interactive Session, giving an inside look at the power of both rising stars and experienced researchers as they try to tackle the issues the industry faces today.
Uncover the Changing Face of America and what it means for your viewership with insights from Marilyn Stephens, Data Dissemination Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing & Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele Meyer, VP, Network Research, Univision
The Media Insights & Engagement Case Study Competition & Awards. Submit your innovative, results-driven research methodologies and applications to be reviewed by our judges. Winners will be announced at the event!
And much, much more!
Download the conference brochure for the complete program: http://bit.ly/1sbalEc

Join us in February to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape to accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard rate. Register today: http://bit.ly/1tXjYsp
All the Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

Save the Date: The Media Insights & Engagement Conference 2015

The 2nd Annual Media Insights & Engagement Conference will apply behavior based decision making to uncover new trends, ideas and patterns around navigating content and translating insights into new business opportunities. The conference experience will provide information and inspiration around smarter decision making by exploring how people are constantly changing how they interact with and engage across media platforms, content and delivery systems, now and in the future.
Save the Date!
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Lock in the Lowest Rates to Attend – Save $700: http://bit.ly/1rB19Kv
Learn more about the event here:  http://bit.ly/1rB19Kv
The conference features all new content focused on Cross Platform Measurement, Research & Insights, the Future of Content, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and much more.

In addition to groundbreaking content designed to decipher the future, we welcome the Millennial Rising Star Academy to share next gen thinking plus attendees participate in master classes,exclusive off the record sessions, interactive discussions, facilitated think tanks, case study competition and more.

Here’s what people are saying about the conference:

“You know the standard saying about conferences, i.e. “if I take home one or two new ideas, this will be worth it?? Well – I think this sets a new standard. I’ve got three or four new ways of thinking about my work, communications and the world.”- Barry Stoddard, Vice President, Research, Disney ABC Television Group

“This was indeed the best conference I attended in the past 5 years.”
- Daniel Marcu, VP, Research & Insights, IFC
“I really enjoyed having an opportunity to participate in this conference. It was a great group and an overall positive experience for me. I thought it was especially successful in light of the fact that it was the first one of its kind.” – Joseph Kessler, President, The Intelligence Group

Announcing the 2015 Conference Chairmen and Advisory Board:

Conference Chairmen
??         Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
??         Tom Ziangas, SVP Research, AMC Networks
Advisory Board Members
??         Jim Bono, VP Research, Crown Media Family Networks
??         Brad Dancer, SVP, Research & Digital Media, National Geographic Channel
??         Steve Leblang, VP, Program Planning & Acquisitions, GSN
??         Holly Leff-Pressman, EVP, Business Development & Client Service, The Nielsen Company
??         Daniel Marcu, VP Research & Insights, IFC
??         Sean Merriweather, Director, Strategic Research & Analytics, Pivot, Participant Media
??         Michele Meyer, Vice President, Network Research, Univision
??         Robert Miner, President, Miner & Co. Studio
??         Pamela Pearce, Senior Director, Discovery Communications
??         Theresa Pepe, VP, Ad Sales Research, Nickelodeon
??         Don Robert, EVP Corporate Research, A+E Networks
Check out the 2014 Executive Summary to see what The Media Insights & Engagement Conference is all about:  http://bit.ly/1uDkY9z
Get Involved for 2015:
For speaking inquiries, contact Rachel McDonald, Senior Conference Producer atrmcdonald@iirusa.com.
For sponsorship inquiries, contact Clay Collier at ccollier@iirusa.com or Jon Saxe atjsaxe@irusa.com.
For media partner inquiries, contact Kacey Anderson at kanderson@iirusa.com.  
Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15

Kim Rivielle on Media Insights & Engagement

As we embark on the inaugural Media Insights & Engagement Conference, I feel the same sense of excitement I felt back when The Market Research Event (TMRE) was first breaking ground. The buzz is contagious.
The market has embraced the event and declared this too would become the industry’s must attend and for that I am grateful for all those who pitched in to make it possible. I look forward to celebrating the success of another industry summit ripe for growth while advancing the knowledge, relationships and innovation for rising stars and trailblazers in the media space.

Hundreds of media executives, over 65% from the client-side, will uncover what it takes to drive innovation and influence smarter decisions as it relates to the industry at The Media Insights & Engagement Conference in Miami, FL, on Jan. 29-31.  Download the brochure here.

Take a look at just some of the companies already confirmed to participate:
A+E Networks
AMC Networks
AOL
BBM Canada
BET Networks
Bravo
CBS Corporation
Clarion Research
Comcast Spotlight
Country Music Association
Creative Artists Agency
CW Television Network
DirecTV Latin America
Discovery Communications
Dragon Rouge Innovation
Dreyfus Media Advisors
dunnhumbyUSA
eCGGlobal Solutions
ESPN
Eurodata TV Worldwide
Facebook
Feldman Research Lab
Fidelity Investments
Food Network
Forrester
Food Network
Fox Networks Group
Frank N. Magid & Associates
Fuse Networks LLC
FUSION
Future Research Consulting
GfK Media
Google Consumer Surveys
Hallmark Channel
HBO
HBO Latin America          
HUB Entertainment Research
IFC & Sundance Channel
InsightExpress
Intelligence Group
Interpret
Ipsos MediaCT
Keller Fay Group
Knowledgeworks
Latitude Research
Leichtman Research
Lieberman Research
Luth Research
MarketCast
MediaMorph
Meredith Corporation
Miner & Co Studio
MTV Networks
National Geographic Society
NBCUniversal
Nestle USA
NetBase
Netflix
Nickelodeon
Nielsen Co
Nielsen Entertainment Television
Nielsen NRG
Norman Hecht Research Inc.
nuvoTV
Participant Media/pivot
Phoenix Marketing International
Radius Global Market Research
Redbox
Rentrak Corporation      
RLS Media Consulting Llc
Sci Futures
Science Channel
Screenvision
Scripps Networks
Showtime Networks
SNL Kagan
Sony Computer Entertainment
Sony Pictures Television
Sveriges Utbildningsradio AB
th13teen
The Intelligence Group
The Nielsen Company
The Oprah Winfrey Network
The Social Guide
The Weather Channel
Time Inc.
Time Warner Inc.
Turner Broadcasting
TVB
TV One
TV Media Insights
Twitter
UP TV
Univision Communications
Viacom Media Networks
Vision Critical
Vubiquity
Warner Bros Interactive Entertainment
Warner Brothers Media Research & Insights
We TV
Weiner, Edrich, Brown
WEtv

Join us later this month and take the first steps to move your industry forward.

All the best,

Kim Rivielle
Managing Director,
Marketing & Business Strategy Division, IIR

Save 15 % off the standard rate when you register: MEDIA14BLOG
www.mediainsightsconference.com
Email: register@iirusa.com
Phone: 888.670.8200 or 941.554.3500 (Int’l)

The World’s Best Insight Event Tackles Media Engagement

A week ago, The Market Research Event broke records, nearly 1,300 research and insights professionals were in attendance. The number of connections made and best practices shared was legendary… it truly was the “World’s Best Insights Event.”

Now, we’d like to introduce you to the newest addition to the TMRE family, The Media Insights & Engagement Conference, developed with the same commitment to quality and dedication to driving the industry forward.

The Media Insights & Engagement Conference will unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Program highlights include:

‘ 9 World-Class Keynotes Take the Stage, including:
o Elizabeth Ellers, Executive Vice President, Corporate Research, Univision Communications
o Tom Ziangas, SVP Research, AMC Networks
o Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems
o Jeffrey Graham, Global Ad Research Director, Twitter
o Fred Leach, Head of Measurement Research, Development & Partnerships, Facebook

‘ 35+ Sessions to Choose from, giving you the power to create your own agenda. Choose the sessions YOU want to learn more about, and move freely between the 3 concurrent tracks as much as you like

‘ 40+ Cross-Industry, Media Insights & Engagement Experts share best practices and what’s on the horizon from our industry. Hear from A+E Networks, Netflix, Redbox, Warner Bros., AMC, Viacom, Time, WE tv, National Geographic, ESPN and more

‘ 0 Commercialism from the Platform

And much more. Download the brochure for the complete agenda and session descriptions.