Tag Archives: Amazon.com

How the Internet of Things is changing the face of retail

By: Ali Newton

This article was originally published on SmallBusiness.co.uk

There hasn’t been an advancement in retail as drastic as the
IoT revolution since the Industrial Revolution. The Internet of Things (IoT) is
the idea that everyday objects can be connected in the same way that computers
are today. And, with consumer adoption of IoT devices on the rise, now is the
perfect time for retailers to get informed and capitalize on the IoT.
Whether it is to improve their overall customer experience,
or to create new revenue streams, the IoT truly is changing the face of retail.
Here are three ways the IoT could be integrated into every aspect of retail ‘
from store displays, to storage equipment, to the shop floor.
1. Smart shelves
Panasonic is currently developing a product called the Powershelf. These shelves
have built-in sensor technology that keeps track of inventory in real-time,
saving businesses thousands of pounds in paid hours that they could reinvest elsewhere.
However, Powershelves also have the potential to be
extremely useful on shop floors, as they can collect data about shoppers based
on the products that they have chosen. In addition, these shelves give
customers real-time prices that are based on demand. The shelf labels are
wireless and can update prices based on the quantities that are left. The
shelves can also detect when the products are about to go out of date, and
alter the price according to this information too.
Jobs like stock counting, market research and stock
replenishment can take human workers hours. Alternatively, they could be
automatically performed by Powershelves talking to each other via the IoT.
2. In-store beacon tech

In-store beacons were set to become very popular for a
while, but they haven’t quite caught on as previously anticipated. Beacons rely
on customers coming within proximity of a shop, at which point they can be sent
a message or an email to encourage them to come into the store ‘ provided that
the shop already has their contact details.
Still, it’s a solid idea in principle. A ’10 per cent
offer when you buy today’ push notification could be sent to the consumers’
mobiles as an incentive to lure them into a shop if they’re nearby.
The issue with beacon technology is that it relies on Bluetooth,
which many consumers don’t have switched on as it is known to drain battery
power. In addition, customers usually need to have the brand’s app downloaded
too. This places several obstacles in the way of the retailer before it can
contact the customer directly.
Despite these obstacles, many brands are using proximity marketing to help drive their retail sales.
3. Smart shopping carts and cashless stores
IoT is a powerful tool for brick and mortar shops to compete
with eCommerce stores that are taking over the retail world. Walmart recently
began to develop shopping carts that can drive themselves to help customers
find their way around its shops. It is also working on a technology that allows
customers to order online and get their shopping delivered by a driverless cart
directly to their car, or Uber, in the car park.
Similarly, Amazon’s Seattle shop has no checkouts. Customers
simply enter the shop, pick up the items they need off the store display, and
leave. Sensors around the shop record the items that customers pick up,
removing the need for them to check out.
Whether or not any of these ideas will become an integral
part of retail’s future remains to be seen. Predicting the future is always
difficult and businesses and individuals are right to be skeptical of anyone
telling them that the future is going to be radically different because of the
IoT.

However, just because people should be skeptical about the
idea that the IoT may change retail entirely, it doesn’t mean that they should
write the idea off altogether. One IoT development is unlikely to change retail
on its own, but as more of these technologies enter the market and they become
more affordable, a greater impact will begin to be seen throughout retail.

Is Amazon in the Room?

By: Laura Sigman

This post was
originally published on the LightSpeed Research blog.

On a recent
earnings call
, Sir Martin Sorrell, CEO of Lightspeed’s parent company WPP, talked
about what keeps him up at night. And no; it’s not (necessarily) his infant
daughter ‘ it’s Amazon.
‘And I would just mention the rise of Amazon, because in
answer to the question, my favorite question is what worries you when you go to
bed at night and when you wake up in the morning. It’s not a three-month-old
child (laughter), it’s Amazon, which is a child still, but not three months.
And Amazon’s penetration of most areas is frightening, if not terrifying to
some, and I think there is a battle brewing between Google and Amazon.’
The fear mostly seems to be of the unknown, as Amazon is
thought to be quietly
pursuing an advertising strategy
 carefully away from the watchful eyes
of Wall
Street
.
Is Amazon really committed? They are by pure virtue of their
strategically evolving business model. By being among the first big players on
the e-commerce scene, they cemented their early adapter consumers to them.
They’ve grown a multimedia offer around their core competency, and now Amazon
knows not only what we read, but what we search for, what we buy, what we
watch, what we listen to. I’m an Amazon Prime customer, and I take advantage of
all of the bells and whistles that come along with it. So they know what
content I’m engaging with, and whether I’m connecting to the content from my
PC, smartphone, tablet or Alexa. And they can leverage this vast supply of
shopper and behavioral data to sell hyper-targeted advertising to brands who
can then speak directly to me.
When you look at it like that, it’s really not much
different than how we’ve worked in the panel world. Historically, we have facilitated
the conversations brands have with consumers, and have evolved by taking
advantage of emerging technologies to help amplify those conversations. And,
like Amazon, we grew our business by embracing early on that panelists
(consumers) are people, too. 
(Believe it or not, it’s not as obvious to
everyone as that sounds!) Today’s consumers want to have meaningful
interactions, but they also want to have them when and where is convenient to
them. So we meet them on their devices of choice; we always design surveys
mobile-first (in fact, Lightspeed has an
entire team dedicated to this
) and we use
data appends
 to reach the right consumer with the right questions. We
invite survey respondents to answer open-ends with video
responses
 ‘ an engaging experience for them resulting in more
meaningful data for brands to act on. We’re able to blur the line between quant
and qual, intercepting surveys with invites to participate in deeper, on-point
conversations. And brands can leverage all of this to create hyper-targeted
advertising that speaks directly to their consumers. Which ties back to that
Amazon example I shared above.
As Kantar pointed out at their FragmentNation
event
, the marketplace is splintering — not with a whimper but with a
bang. So while the ad world should fear the Amazon in the room, it should also
embrace it. It’s an eye-opening reminder that consumers are advertising’s most
valuable assets in a marketplace that is more diverse and fragmented than ever.

Top 10 Reasons to Attend OmniShopper 2016

This summer hundreds of research & insights
professionals in the retail industry will
join together in Chicago to shape the future…
Will you be a part of it?
Take a look at just a few of the reasons why OmniShopper 2016 is a can’t miss for you and
your team:
??        
Industry legend Daniel Kahneman, Nobel Prize
in Economic Sciences & Best-Selling Author, Thinking, Fast and Slow leads
a conversation with you to better understand what shapes our choices,
judgements and decisions
??        
Transform your category by using virtual
reality – Riddhish Kankariya, VP of Strategy & Insight, Happy Family
Brands will share how they used a virtual store to optimize the brand’s
products on shelf, and how you can take existing concepts and update them to
resonate with the shoppers’ changing needs
??        
Examine multiple methodologies used to
generate shopper and consumer insights – from qualitative to quantitative -
and when and how to apply them with best practices from SmartRevenue, The
Hershey Company, Capre Group and Wrigley
??        
Get behind the science of presentation
excellence as William Greenwald, Founder & Chief Neuroleaderologist,
Windsor Leadership Group, Author, Be A Mindsetter leads a workshop on The Art
of Storytelling 
??        
Explore how gut vs. data will lead to
renaissance in marketing as we connect back to the fundamentals and emotional
engagement through human truths with Jessica Hendrix, President & CEO,
Saatchi & Saatchi X 
??        
Uncover how you can leverage shopper insights
to drive effective path-2-purchase executions to drive category growth like
Heineken USA with Haley Rubin, Digital Shopper Media and Shawn Fitzgerald,
Director, Shopper Intelligence  
??        
Dan Seymour, Director, Shopper Marketing Dell,
reveals how to convert a confused and uncertain shopper to a purchaser and
build loyalty with a more satisfying learning and shopping experience 
??        
Drive faster and more impactful insights with
online insights communities with best practices from Red Bull North America,
who was able to build dynamic and ongoing relationships with their
consumers 
Bayer Consumer Care, The Hershey Company and Campbell’s
soup come together to share how you can reach your shoppers where they plan,
shop and share, taking a closer look at the impact of technology, digital and
eCommerce
Collaborate with retailer and manufacturer leaders – check
out who’s already signed up to attend:
Ace Hardware
Alcon
ALCS
Alter Agenda
Amax Inc
American Greetings
Arc/Leo Burnett
Asics America
AugustineIdeas
Bayer Animal Health
Bayer Consumer Care
Bellomy Research
Brandtrust
Burke
C+R Research
Campbell Soup Company
ChaseDesign
Clorox
ConAgra Foods
Conair
Design Phase
Directions Research
Energizer Personal Care
Estee Lauder Companies
Excel Displays & Packaging
Explorer Research
FCB
Foresight ROI
Georgia Pacific
GfK
Google
GutCheck
Happy Family Brands
Hallmark
Hanesbrands
Harbor Industries
Heineken USA
Horizon Media
InfoScout
Indiana University
Kelley School of Business
Jarden
Jet.com
Kellogg Company
Kimberly Clark
LEGO
Litehouse
Logitech
Lowe’s Home Improvement
Mall of America
Maple Leaf Foods
Mars Inc.
MetrixLab
Mission Foods
Moet Hennessy
Murphy Research
Nestle Purina Petcare
ORC International
OtterBox
P&G
PepsiCo
Philips Design
Publix Super Markets
Red Bull
REMWorks Sleep Store
Sargento Foods
Seismic Group
SmartRevenue
Smucker Foods of Canada
Smurfit Kappa The Americas
Southern Arkansas University
The Hershey Company
The Integer Group
The Marketing Arm
The Mars Agency
True Value Company
Tyson Foods
Univ. of Arkansas Little Rock
US Cellular
USC School of Cinematic Arts
Vista Outdoor
Walmart
W5
Welch’s
WPP
Wrigley
Yanhaas

And more!
Use code OMNI16BL for
$100 off. Don’t miss out: http://bit.ly/1TWyTEH
We hope to see you in Chicago this summer!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent

Tubular Labs Revolutionizes Digital Video Measurement

As video platforms and social data proliferate, traditional measurement techniques haven’t been able to keep up, which has made the audiences and conversations about online video almost impossible to track.
Tubular, an innovative video intelligence service, has introduced software that tracks the creators and content of one billion videos across over 30 platforms. After unlocking YouTube, Tubular Labs now provides real-time insights into what and who is succeeding on Facebook Video, Vine, Instagram Video, Twitch, Vimeo, and AOL, as well as MTV.com and CNN.com. In addition, Digitas, Comedy Central, Activision, and HGTV are among the Tubular customers with early access to the cross-platform expansion that delivers insights to build their brands online.  
‘You don’t have to fly blind in the future of video,’ said Tubular Labs CEO Rob Gabel. ‘For the first time ever, Tubular Labs’ customers now receive real-time, essential industry intelligence.’
Now, just a simple search across Tubular Labs’ 2.3 million creators reveals 21,000 are already generating one million views or more each month. Tubular sheds light on these creators, the videos they create, and the audiences they reach. In fact, more than 16,000 videos per month reach the one million view milestone.
Tubular Labs video intelligence has been developed with sophisticated customers in digital video, using big data techniques to derive patterns of success from more than one billion videos uploaded by 2.3 million creators. Video teams are empowered to answer key questions, like what content resonates most with which audiences, where and how should content be distributed, and which campaigns performed best.   

‘Digital video is TV for the social media generation. It’s the next great advertising frontier,’ said Tubular Labs Co-Founder and VP Marketing, Allison Stern. ‘There’s a measurement gap. We’re going to fill it – to provide much needed insights to brands, agencies, and media companies.’

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over where the industry has been, and where we’re going in 2015. The changes have been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The Interview and Veronica Mars have launched on-demand, rather than the traditional in-theater release. NBC is urging viewers to watch TV without a TV. How are we going to measure and engage with viewers in the continuously changing media landscape?

The Media Insights & Engagement Conferencecan help. And, I’m happy to be able to extend a special rate for you to join the industry in San Diego in just one month. Hundreds of media executives (with over 65% from the client-side) will be at The Media Insights & Engagement Conference to uncover what the future of media will look like – will you?

View the most up to date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom // CBS Corporation // Google // HBO Latin America // ABC Television // Turner Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google // Univision // Disney // NASCAR // Comcast Spotlight // Discovery Communications // Meredith Corp // Scripps Network. 


Click here to see the full list: http://bit.ly/1xUP08V
Submit Your Nomination for the REMI Award – Research Executive Media Industry Outstanding Contribution: We would like to acknowledge an individual whose outstanding contributions, innovations, or leadership has impacted the way research has shaped the media industry and entertainment landscape. The Award recipient will be announced on Thursday, February 5th at The Media Insights & Engagement Conference. 
Mention code MEDIA15BL and save $100 off the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The Media Insights & Engagement Conference 2015 for the experience of a lifetime.

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference

@_Mediafusion

#MediaInsights15

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over
where the industry has been, and where we’re going in 2015. The changes have
been immeasurable.

Networks like CBS and HBO are going direct to the consumer. Movies like The
Interview and Veronica Mars have launched on-demand, rather than the
traditional in-theater release. NBC is urging viewers to watch TV without a TV.
How are we going to measure and engage with viewers in the continuously
changing media landscape?

The Media Insights & Engagement Conference
can help. And, I’m happy to be able to extend a special rate for you to join
the industry in San Diego in just one month. Hundreds of media executives (with
over 65% from the client-side) will be at The Media Insights & Engagement
Conference to uncover what the future of media will look like – will you?

View the most up to
date agenda: http://bit.ly/1ARocZz

Take a look at just some of the companies already confirmed to participate:
AMC Networks // Charter Communications // Fox Networks // Netflix // Viacom //
CBS Corporation // Google // HBO Latin America // ABC Television // Turner
Broadcasting // Amazon // Hulu // REVOLT TV // Warner Bros // Yahoo! // Google
// Univision // Disney // NASCAR // Comcast Spotlight // Discovery
Communications // Meredith Corp // Scripps Network. Click here to see the full list: http://bit.ly/1xUP08V

Submit Your Nomination for the REMI Award – Research
Executive Media Industry Outstanding Contribution: We would like to acknowledge
an individual whose outstanding contributions, innovations, or leadership has
impacted the way research has shaped the media industry and entertainment
landscape. The Award recipient will be announced on Thursday, February 5th at
The Media Insights & Engagement Conference. Submit your nomination by
Friday, January 9th: http://svy.mk/1GkDjc5
Register by
Wednesday, January 14th & Save $500 – that’s an additional $100 savings off
the current rate: http://bit.ly/1ARocZz
It’s my pleasure to personally invite you to join us at The
Media Insights & Engagement Conference 2015 for the experience of a
lifetime.

All the best,
Clay Collier
Business Development Manager, IIR
The Media Insights & Engagement Conference

@_Mediafusion

#MediaInsights15

GfK’s SVP of Media & Entertainment On How Viewing Devices and Services Impact Audience Measurement

In the first of The Media Insights Interview Series brought
to you by The 2015 Media Insights &
Engagement Conference
, I caught up with David
Tice
, senior vice president, Media and Entertainment at GfK Custom
Research, to discuss how the explosion of devices and services for viewing is
impacting audience measurement.
This year, The Media
Insights & Engagement Conference
gives you an up-close, contextual view
on the changing media experience to create better engagement strategies
informed by actual viewing behaviors. This event gives you an opportunity to
explore the new world of multi-platform, hyper-viewing in the post-disrupted
media landscape, advance new insights and create future partnerships. This
event is playing host to companies with some of the highest purchasing power in
the industry, many of which spend more than $2.5 billion annually on
advertising.
According to Tice, the two screen environment has made it
easier for people to see an advertisement on TV and then go onto their
smartphone or tablet and visit the website if they are interested. And, this in
turn, has been really helpful to advertisers.
‘People’s use of television is, whether it’s younger or
older folks, hasn’t changed a lot. What’s changing is the source of what they
are watching,’ he said. ‘In the past it was your broadcast or cable networks,
now people are using their TV sets to watch Netflix, Amazon or Hulu, because
they want to use that bigger screen, that better quality sound than just
watching it on a laptop or a tablet.’
Tice explained that in Gfk’s tracking research, each year
they have seen that more digital viewers are using a TV set than are using
computers.

Check out my full
podcast interview with Tice below:




Want to hear more
from David Tice? Don’t’ miss his session, ‘Insights into the effects of
internet technology and video platform proliferation on viewing behaviors’ at
The Media Insights & Engagement Conference at 2:00 pm on Wednesday,
February 4, 2015. To learn more about this event or to register, please visit our
website:
http://bit.ly/1xS9zS0
About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
including 
Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

GfK’s SVP of Media & Entertainment On How Viewing Devices and Services Impact Audience Measurement

In the first of The Media Insights Interview Series brought to you by The 2015 Media Insights & Engagement Conference, I caught up with David Tice, senior vice president, Media and Entertainment at GfK Custom Research, to discuss how the explosion of devices and services for viewing is impacting audience measurement.
This year, The Media Insights & Engagement Conference gives you an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors. This event gives you an opportunity to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships. This event is playing host to companies with some of the highest purchasing power in the industry, many of which spend more than $2.5 billion annually on advertising.
According to Tice, the two screen environment has made it easier for people to see an advertisement on TV and then go onto their smartphone or tablet and visit the website if they are interested. And, this in turn, has been really helpful to advertisers.

‘People’s use of television is, whether it’s younger or older folks, hasn’t changed a lot. What’s changing is the source of what they are watching,’ he said. ‘In the past it was your broadcast or cable networks, now people are using their TV sets to watch Netflix, Amazon or Hulu, because they want to use that bigger screen, that better quality sound than just watching it on a laptop or a tablet.’
Tice explained that in Gfk’s tracking research, each year they have seen that more digital viewers are using a TV set than are using computers.

Check out my full podcast interview with Tice below:

Want to hear more from David Tice? Don’t’ miss his session, ‘Insights into the effects of internet technology and video platform proliferation on viewing behaviors’ at The Media Insights & Engagement Conference at 2:00 pm on Wednesday, February 4, 2015. To learn more about this event or to register, please visit our website: http://bit.ly/1xS9zS0
About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

How to aggregate & synthesize rich information into a future vision?

Jeff Bezos, CEO of Amazon and future owner of the Washington Post, has a profoundly intriguing explanation as to why he is building a $42 Million, 200-foot clock called “the 10,000 year clock” that will commemorate the anniversaries of every year, decade, millennium and 10 millennia.

 via CrunchBase

“The reason I am doing it is that it is a symbol of long term thinking and the idea of long term responsibility”

“We humans have become so technologically sophisticated that in certain ways we are dangerous to ourselves. It’s going to be increasingly important over time for humanity to take a longer view of its future”

Here’s your chance to connect with the future: FT’13: The Foresight and Trends Conference, on Nov. 13-15, is a cross disciplinary experience for translating visionary knowledge into commercial opportunities.

FT’13 synthesizes consumer insight and foresight into a clear vision for capturing future opportunity.  Hear from leading experts about new techniques to aggregate and synthesize rich information into a future vision – helping you transition trends from hindsight to foresight.

The agenda is designed to fit your needs – FT’13 will aid the transition from insight to foresight, pushing you to become more agile, predictive, and show you how to activate trends within your own organization.  Build on what you already know, tell you MORE OF what you NEED to know and put you to work in thoughtfully curated working sessions designed to provide tangible output for COMMERCIALIZING vision.

Find out how FT’13 is relevant for you: Download the agenda to see the speaker faculty along with full detail on Contextualization sessions, Implementation workshops and Exploratory experiences which cater to the specific needs of YOUR role.

Come build YOUR vision of the 10,000 year clock with us. This is your personal invitation to take part in leading the trends in your industry. Be inspired to think differently at FT’13. Register today & Save 15 % off the standard rate, mention code: FT13BL.

Corporate America and its Social Media Embrace

Ran across this interesting article written by David Sarno and Alana Semuels of the LATimes in which they cover corporate America’s surprising and rather clumsy embrace of social media. Using the CNN, Dominos and Amazon case as a studies, the article claims that, when the three major brands engaged with their Web-savvy fans and critics in separate incidents in recent weeks, their responses demonstrated how corporations are still learning how to control their messages — and reputations — in a fast-twitch online world. Take the time and read the article for yourself, do you agree with their assumptions of the relationship between social media and corporate America?

Corporate America’s messy embrace of new media comes with pain