I recently found this presentation on the Amarach Research Blog. The gaming market is huge, this presentation looks at how its capturing its new customers, and how it’s continuing to keep the gamers already playing.
The Amarach Research blog notes that focus groups can be very difficult for a group of people to imagine doing something they’ve never done. They then point to this very interesting Wine Flavor chart which helps those who may not know what they are tasting.
How do you get over road bumps like this in your focus groups?