Tag Archives: A+E Networks

Media Insights & Engagement Conference Day 1 Recap

By: Jim Bono
Keynote: Generations – Lifestyle and Workstyles

Neil Howe, Best-selling author, Millennials Rising,
gave us a great overview of the differences between each generation.  To belong to a certain generation means
experiencing events of those times.  He
broke down the generational groups as:
GI (1901-1924)
Silent (1925-1942)
Boom (1943-1960)
Gen X (1961-1981)
Millennial (1982-2004)
GIs were the heroes. 
They built things, were achievers, and lived through major change.
However, when they started to retire, they were distancing themselves from
their children and the next generation. First time people were referred to as
“senior citizens.”
Silent generation were the artists.  They are most social, got married younger, were
more focused on finances, pension plans and came of age when the older
generation was living through the depression.
Boomers are the prophets.  They are the generation that expressed
individualism. Their principles and values were very distinct: good v bad,
right v wrong…  They went from 50′s
children to 60′s-70′s hippies to 80′s-90′s yuppies. They like to consider
themselves as workaholics.  While GIs were
looking to retire away from their kids, Boomers want to be near their
kids.  They tend to retire later and want
to keep working.
Gen X are the nomads. They don’t feel they are a
generation. They are risk takers and lived through an era when divorce rate
escalated, school systems deteriorated, and media reflected the
“evil-child.”
Millennials are the generation that became more
involved in the protection of children. “Baby on Board” bumper stickers, safer mini vans, concerns
about education, Megan law, bicycle safety helmets. The horror movies about
evil children went away and more family friendly movies (Look Who’s Talking, 3
Men and a Baby, Sleepless in Seattle, etc.) were the norm. Drug and alcohol
consumption declined.  Focus has shifted
towards Millennials in the media and politics. 
They are regarded as “special.”
Keynote Panel: State of the Industry: Perspective and
Predictions

Paul Hockenbury, Comcast
David Boyle, BBC Worldwide
Caryn LoCastro, Google
Kirk Olson, Horizon Media
Moderated by Mark Robichaux, B&C, Multichannel News
This panel discussed “big data”, what it means,
how it affects their businesses and what tools they are using.

Caryn spoke about YouTube and how they are using YouTube analytics
to measure “how-to” videos and the consumer experience.
Paul gave us an overview of Comcast’s product, X-1, and how
it makes searching content easier for consumers.
The panel also discussed that there is so much original scripted
content now’s, how do or can consumers keep up. 
It used to be that there were 100s of channels to choose from but nothing
to watch.  Now there’s 100s of programs to
watch but not enough time.
David’s concern revolves around the future and how we can
better measure all of these technologies. 
He feels, “the future is now, it’s just not distributed
equally.”
Kirk wants content that has an ad load, but gives the
viewer/consumer freedom to choose how they want to receive it and how they want
to pay for it. There are so many choices and it’s not easy to manage your
“video diet.”
Search trends, social media measurement, and organized data
are starting to deliver on their promise. 
There are so many more possibilities now for entertainment companies to
focus more on programmatic advertising. 
There may be a future where people can create their own prime time
schedule. 
Afternoon Breakouts:

GLOBAL CROSS-PLATFORM INSIGHTS

David Tice, GfK MRI
David Hobbie, ESPN
David and David gave and in-depth overview of a study that
was done by GfK and ESPN to understand the platforms reached by various
demographics (TV, radio, PC, smartphone, magazines), in various Latin American
countries (Argentina, Brazil, Chile, Colombia, Mexico.)
The study showed the over the past 3 years, smartphone usage
has increased dramatically in the Latin American countries.  In fact, it now is nearly even with
traditional television in Mexico, growing from 3 min/week in 2012 to over 17
minutes in 2015.
GETTING BEYOND THE NUMBERS:Cross-platform Impact on
Purchase and Tune In

Brian Katz, TiVo
Betsy Rella, TiVo
TiVo went over their second-by-second data and their single source
data in the auto, CPG, and Rx purchasing categories.
For this study they looked at a network campaign and the
exposure levels and brand lifts, and how they changed consumer behavior.
The case study focused on what marketing platforms can help
capture hard-to-reach audience, and measure the effectiveness of that reach.

About the Author: Jim
Bono is a TV industry veteran of nearly 25 years, working in Cable TV research
for over 20 years.  He’s coming up on his 15th year with Hallmark
Channel and Crown Media, where he is VP of Research and heads the department on
the East Coast.  A Long Island native all his life, Jim is married to his
best friend and wife of 23 years and has 2 wonderful teenaged sons.

What You Can Learn from Big Data

Photo by Kevin Morris via Unsplash

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant

Understanding how to use big data is a top priority in every industry. With all of the mystery and complexity surrounding big data, many people are confused about what big data is and what it isn’t. 

In “7 Myths About Big Data Dispelled” by David Zaleski, he says “it’s time to dispel some glaring misconceptions about this form of measurement.” 

In the meantime, learn more about big data during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are three presentations you’ll want to check out: 


Vitaly Tsvin, SVP, Business Intelligence, AMC Networks, and Melanie Schneider, VP, Research, AMC & Sundance, presents “Locate, Engage and Get Viewers to Tune in Through Data Integration.” You’ll discover the process of using different data sources and science to successfully target audience segments. 

- Amy Carney, President, Advertiser Sales, Strategy & Research, Sony Pictures Television, presents “Good Data Doesn’t Have an Asterisk: Data to Insights.” Hear how Sony consolidated ratings, syndicated data, primary research and input from creative teams to better understand viewership drivers in the U.S. and on a global scale.


Julya Fridman, VP, Distribution and MultiPlatform Analytics, A+E Networks, presents “Big Data, Big Insights.” Case studies will illustrate how audience-based data helps track tuning behavior across platforms.

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Multi-Cultural, Generational & Platform Insights from Comedy Central, US Census & More

From multi-cultural to multi-generational, we are competing
for the most diverse audience than ever before. As if that’s not challenging
enough, let’s not forget about connecting and engaging through multi-platform
channels.

It’s time to embrace a new paradigm at The
Media Insights & Engagement Conference
.

The Media Insights & Engagement
Conference 2016
February 1-3, 2016
The Ritz Carlton ‘ Fort Lauderdale Hotel
Fort Lauderdale, FL
Join your industry peers to explore the myths and realities
of who’s really out there, and prepare you for what’s coming next.
??        
New Age America: Marilyn Stephens, Data
Dissemination Specialist; Media Lead, US Census Bureau
A statistical snapshot of what really
separates Millennials and Boomers. Are millennials the NEW Boomers? If so, how
so? If no, why not? The question is always the same: “What does the data
say?” Get ready to explore what makes a Boomer and what makes a
Millennial.
??        
Keepin’ It Together:  Maintaining the
Connection between Content and Brand: Chanon Cook, SVP, Strategic Insights
& Research, Comedy Central
As viewers increasingly expect to watch
television content on their own terms (their own schedules, platforms and
devices), network brands are giving viewers access to their content across a
multitude of “channels”. View the brochure for full session details:
??        
Hispanics, Media & the Bottom Line: Adriana
Waterston, SVP, Insights and Strategy,
Horowitz Research
The Hispanic composition of the U.S.
population is 18% and growing. It’s no wonder businesses from all walks of
industry are looking to Hispanics as the key segment to reach in order to grow
their bottom line…Click here for more info on this interactive think tank
session. 
And that’s not all. Research and insights leaders from ABC,
Netflix, BBC Worldwide, iHeartMedia, Viacom, A+E Networks, NBCUniversal,
Comcast, ESPN, AMC Networks, Vevo and more unite to help you decipher the
future of media. Download the full
brochure: http://bit.ly/1OKiQ49

Use code MEDIA16BLI for $100 off the
current rate. Don’t be left behind, register today: http://bit.ly/1OKiQ49

We hope to see you in Fort Lauderdale!

Cheers,

The Media Insights & Engagement Conference 2016 Team
@_MediaFusion

#MediaInsights16

Free Webinar: Not So Fast – The Benefits of Fast Forward Disabling

Last month at the Media Insights & Engagement Conference, we launched the first annual Case Study Competition. Voted by an audience of their peers, A&E’s Julya Fridman, Vice President, Business Development & Distribution Analytics and Duane Varan, CEO, MediaScience walked away the winners.

If you weren’t able to join us onsite, or if you had to catch an early flight, we’re happy to bring you the full presentation: ‘Not So Fast: The Benefits of Fast Forwarding Disabling’ on Friday, March 20th at 1:00 PM EST.

Reserve your seat now: http://bit.ly/1w7IWeC

Video-On-Demand (VOD) has emerged as a key platform for program monetization by networks and distributors. Although there are clear benefits of disabling fast forward for advertisers, it was not clear what the potential consequences would be for programming and distribution. If disabling fast forward, for example, resulted in viewers having a less engaging program experience or being less likely to use VOD for future viewing, than any potential gains for advertising would be compromised. A&E Networks needed to form their own strategic position on the issue, and commissioned MediaScience to help inform that position.

In this webinar, you’ll hear how A&E and MediaScience worked together to:

??         Demonstrate the potential value to advertisers of disabling fast forward in terms of improving ad impact (i.e. evaluate value to advertisers)
??         Determine whether disabling fast forward had any adverse consequences for viewers in terms of the program viewing experience (i.e. evaluate potential cost to programming)
??         Determine whether disabling fast forward would have any adverse consequences for distributors, such as reducing likelihood of using VOD in the future (i.e. evaluate potential costs to disruptors)
??         Explore whether patterns observed in response to the above three objectives were similar for normal viewing vs. interrupted viewing (where viewers see a part of a program, then return later but are forced to start at the beginning of the program again because their spot in the program is not bookmarked. 

To reserve your spot, register here: http://bit.ly/1w7IWeC

We hope you enjoy the presentation!

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
digitalimpactblog.iirusa.com

This Week In Market Research: 2/23/15 – 2/27/14

5 Ways to Maximize Your Mobile Marketing Strategy

Privacy Concerns: 8 Practices in data collection from getting permission from users to being transparent

Brands Must Take Advantage of Twitter’s Personal Touch: Assessing brands response rates

Consumer Trend: What Are We Eating?… We cant even remember

How MasterCard Is Taking Biometrics to The Masses: Making biometrics mainstream and increasing investment in cybersecurity

4 Ways Data Visualization Makes Big Data Easier

Talking to the “Post” Generation: 6 Tips to reaching the under 14 crowd and how they view social media

Defining Success in Native: How to measure success via analytics

Can Big Data Save The World? Improving businesses and then in turn the world

It All Starts With Listening: Listen to your customers, prospects, and dissenters

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

The World’s Best Insight Event Tackles Media Engagement

A week ago, The Market Research Event broke records, nearly 1,300 research and insights professionals were in attendance. The number of connections made and best practices shared was legendary… it truly was the “World’s Best Insights Event.”

Now, we’d like to introduce you to the newest addition to the TMRE family, The Media Insights & Engagement Conference, developed with the same commitment to quality and dedication to driving the industry forward.

The Media Insights & Engagement Conference will unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Program highlights include:

‘ 9 World-Class Keynotes Take the Stage, including:
o Elizabeth Ellers, Executive Vice President, Corporate Research, Univision Communications
o Tom Ziangas, SVP Research, AMC Networks
o Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems
o Jeffrey Graham, Global Ad Research Director, Twitter
o Fred Leach, Head of Measurement Research, Development & Partnerships, Facebook

‘ 35+ Sessions to Choose from, giving you the power to create your own agenda. Choose the sessions YOU want to learn more about, and move freely between the 3 concurrent tracks as much as you like

‘ 40+ Cross-Industry, Media Insights & Engagement Experts share best practices and what’s on the horizon from our industry. Hear from A+E Networks, Netflix, Redbox, Warner Bros., AMC, Viacom, Time, WE tv, National Geographic, ESPN and more

‘ 0 Commercialism from the Platform

And much more. Download the brochure for the complete agenda and session descriptions.

Insights on Consumer Behavior from A+E, AMC, AOL, Nat Geo & Viacom

Doesn’t it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular TV show was a tradition and a marketer’s dream.

Now, the whole family might gather for appointment TV – but with second and third screens at the same time. Understanding how people consume media and what opportunities lie in translating these understandings into new innovation is what the future is all about.

The Media Insights & Engagement Conference is about unlocking new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. You’ll hear how:

‘ A+E Networks is using a management tool to analyze total video consumption on TV, VOD, SVOD, DTO, and digital websites/apps

‘ A new, innovative approach to research provided marketers at AOL with insights into consumers’ multiscreen behavior and advertising effectiveness

‘ Qualitative and quantitative sources helped AMC grow their audience watching multiple programs on the network

‘ National Geographic Society is inspiring the next generation of explorers through new media outlets

‘ Sophisticated data synthesis techniques have armed content marketers at Viacom Media Networks with tools to craft more fact-based promotional strategies

And much more. Download the brochure for the complete agenda and session descriptions. Mention MEDIA14BLOG and save 15% off the standard rate on your pass.

Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom

Doesn’t it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular TV show was a tradition and a marketer’s dream.

Now, the whole family might gather for appointment TV – but with second and third screens at the same time. Understanding how people consume media and what opportunities lie in translating these understandings into new innovation is what the future is all about.

The Media Insights & Engagement Conference is about unlocking new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. You’ll hear how:

‘ A+E Networks is using a management tool to analyze total video consumption on TV, VOD, SVOD, DTO, and digital websites/apps

‘ A new, innovative approach to research provided marketers at AOL with insights into consumers’ multiscreen behavior and advertising effectiveness

‘ Qualitative and quantitative sources helped AMC grow their audience watching multiple programs on the network

‘ National Geographic Society is inspiring the next generation of explorers through new media outlets

‘ Sophisticated data synthesis techniques have armed content marketers at Viacom Media Networks with tools to craft more fact-based promotional strategies

And much more. Download the brochure for the complete agenda and session descriptions. Mention MEDIA14BLOG and save 15% off the standard rate on your pass.