Tag Archives: Advertising and Marketing

TMRE is Where You Future is Going

This is the best conference I ever go to.” – Emily
Pachuta, Head of Investor Insights, UBS Financial Service
In 2013, TMRE hit record breaking attendance uniting more of
the world’s leading researchers than ever before.  In 2014, TMRE goes
above and beyond and becomes a catalyst for disruption, growth and impact
beyond measure. TMRE 2014 is jam packed
with more stories, experience and value than EVER before.
The Market Research Event 2014
October 20-22, 2014
Boca Raton, Florida

Here’s what we’re excited about:
??         MORE
PROVEN VALUE THAN ANY OTHER EVENT: Unsurpassed in quality of content, caliber
of participants and opportunities to make transformative connections
??         SHARPEN
YOUR SKILLSETS: Strategic Communications & Consultative Leadership,
Storytelling & Data Visualization, Trend & Millennials, Activating
Insights
??         REINVIGORATE
YOUR TOOLKIT: Consumer Psychology & Behavioral Economics, Big Data &
Predictive Analytics, Mobile, Social & Digital Insights, Competitive &
Business Intelligence
??         MAXIMIZE
YOUR IMPACT: Shopper Insights & Analytics, Brand Engagement &
Activation, Insight Driven Innovation, UX & Customer Experience
??         YEAR-LONG
NETWORKING: TMRE Connect provides year-long virtual access to the entire TMRE
universe enabling you to pass along contacts, schedule follow up meetings and
tap into the braintrust that is TMRE long after the conference
??         ACTIONABLE
TAKE-AWAYS: The TMRE Executive Summary guarantees you can demonstrate value and
actionable take-aways back at work. Return READY to share what you learned with
your entire team
??         FIND OUT
MORE about our VIP ambassador program, first timer mentor experience, new
networking concierge and more exclusive programs that guarantee the most
productive experience possible!
??         INVEST IN
YOUR FUTURE AT TMRE 2014: No other event in the world delivers such a broad
offering of intellectual capital – one rich in story and high in actionable
takeaways.
Launched more than 12 years ago as an event focused on
online market research, TMRE has grown to be the most comprehensive insights
conference in the world and delivers more proven value than any other event of its
kind. But please, don’t just take our word for it.
Learn more about the
market research industry’s #1 event here: http://bit.ly/1kB6Cwz
Mention code TMRE14BL & Save 15% off the standard
rate. Register today:
http://bit.ly/1oFazob
Cheers,
The TMRE Team
@TMRE
#TMRE14
Themarketresearcheventblog.iirusa.com

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s Marc Dresner sat down with Beth Schneider, Director of Corporate Customer Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of behavioral data, what she calls the ‘what’ data. This kind of data brings up so many questions such as ‘who’? And ‘why’? ‘I think that market research can really step in and answer that,’ she explained. ‘Understanding why something is happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what Big Data is available at their company.  In the past, a researcher’s role has been designing a qualitative or quantitative study for clients. But today, the first thing researchers should ask themselves is: What is the right data to be able to answer that question? Additionally, Schneider said you should really understand how that data is useful. Then, figure out how to pull it in to answer the business question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of combining Big Data with market research. In fact, the company combined its analytics with its market researchers into a community of customer intelligence with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same time in the beginning, I think it works beautifully.’
Check out the full interview below:

)

This spring, The Future of Consumer Intelligence 2014 will explore the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to the future of your business and this, is the real data revolution. This year represents the year of the multi-dimensional marketplace, and just as the market researcher’s role evolves, so does our third annual event. FOCI is a gathering of the “consumer culture” collective exploring common ground across roles and industries for translating behavioral information into business opportunity.  We hope to see you there!
Join us at FOCI 2014 in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.    

Call for Presenters: The North American Consumer Insights Event

The Institute for International Research (IIR) is currently
seeking presenters for:

The North American Consumer Insights Event
September 29 – October 1, 2014 | Toronto, Ontario

Submissions
due by Friday, March 14, 2014
About The North
American Consumer Insights Event
The relentless parade of new technologies is forcing disrupted consumer
behavior across platforms and channels. Understanding consumers in today’s
increasingly interconnected world presents an opportunity for you to know
consumers on a deeper level to make more strategic decisions.

Presenter Qualifications
We are seeking client-side executives to join the speaker faculty. Speakers can
come from any department within the organization. Content must be original and
not have already been presented at any other industry conference.

The Audience 

Major industries including: CPG, Retail, Media &
Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods,
Pharmaceutical & Healthcare, Energy & Utilities, Telecommunications,
Technology, Automotive and more.

Speakers and attendees are VPs, Directors and Managers in the fields of
consumer insights, market research, marketing, intelligence, brand insights,
big data & analytics, customer experience, innovation among other related
areas.

NOTE: ONLY client-side submissions will
be reviewed. If your company is categorized as a vendor, solutions provider or
consultancy, please see below on how you can get involved in this conference.

Suggested Topic Areas

  • Consumer Insights
  • Shopper Insights
  • Biometrics & Neuroscience
  • Digital, Social & Mobile
  • Big Data & Small Data
  • Marketing & Brand Insights
  • Insight Driven Innovation
  • Data Analytics
  • Tools, Techniques & Methodologies
  • Global Insights
  • ROI & Measurement
  • Activating Insights
  • Technology
  • Storytelling & Data Visualization
  • What’s Next & The Future 

We are also happy to consider topics not listed here that you
feel would add value and be appropriate.

Submission Guidelines
Client-side speakers that wish to be considered for The North American
Consumer Insights Event speaker faculty should send the following information
via email to Rachel McDonald, Senior Conference Producer at rmcdonald@iirusa.com no later than Friday,
March 14, 2014. Due to the high volume of responses, only those selected for
the program will be notified. 

  • Benefit-oriented title of session
  • Summary of session (no more than 100 words)
  • Full contact details for speaker, including name, title,
    company, email, phone and mailing address
  • Speaker bio

If your submission is selected, portions of your summary
will be used to promote your participation in print and online. In an effort to
ensure the utmost quality, all final presentations will be subject to review by
our content review board one month prior to the event. Note: Conference
registration fees are waived for all speakers. 

Special Notice to Vendors, Solutions
Providers or Consultancies

This call for papers is limited to client-side presenters. If you are a vendor,
consultant, solution provider or technology provider and would like to speak at
The North American Consumer Insights Event, please contact Jon Saxe at jsaxe@iirusa.com or 646.895.7467.

Thank you for your interest in The North American Consumer Insights Event.

Best,
The North American Consumer Insights Event Team

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Beth Schneider, Director of Corporate Customer
Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of
behavioral data, what she calls the ‘what’ data. This kind of data brings up so
many questions such as ‘who’? And ‘why’? ‘I think that market research can
really step in and answer that,’ she explained. ‘Understanding why something is
happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what
Big Data is available at their company.  In the past, a researcher’s role has been designing
a qualitative or quantitative study for clients. But today, the first thing
researchers should ask themselves is: What is the right data to be able to
answer that question? Additionally, Schneider said you should really understand
how that data is useful. Then, figure out how to pull it in to answer the business
question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of
combining Big Data with market research. In fact, the company combined its
analytics with its market researchers into a community of customer intelligence
with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same
time in the beginning, I think it works beautifully.’

Check out the full
interview below:

This spring, The Future
of Consumer Intelligence 2014 
will explore the emerging role of
decision science and the convergence of knowledge points – insights,
foresights, social science, marketing science and intelligence with technology
as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.    

Live from #MediaInsight: How Digital Has Disrupted Consumer Behavior Forever

This morning on the last day of our inaugural Media Insights & Engagement, James McQuivey, Ph.D., VP, Principal Analyst, FORRESTER, and Author, DIGITAL DISRUPTION, spoke to us about how How Digital Has Disrupted Consumer Behavior Forever.

The consumer has already been disrupted. Will you join them? It’s now necessary from the business side to create these experiences and relations in a way that has been unprecedented before.

You must join them and disrupt yourself.

Digital disrupters raise the bar:

they build better experiences
create stronger customer relationships
deliver efficiency, doing it faster than competitors

 Digital Disruption Economics:

More people empowered, more ideas, going to market, operating at a 1/10th of the cost with 100x the power.

Media Industry examples: more people create and distribute content for free, creating a super abundance of content options. (not replacing content, but enhancing the offerings)

Whoever has the relationship with the viewer, wins.

To participate you must digitally disrupt your customer relationship.

Media companies will want to distribute to these screens.

  • Retailer will want to use them to sell products
  • Manufacturers will want a direct connections
  • Platforms will try to own the whole experience

Who wins the relationships? Because in the end that’s who wins.

It’s a senior level decision to get every one ready and prepared to do begin connecting at every customer touch point.

ABOUT THE AUTHOR

Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

Live from #MediaInsight: WALK your TALK, (authenticity is key)

riCardo|crespo, Chief Creative Officer, TH13TEEN, kicked off the inaugural Media Insights & Engagement Conference with a discussion on Authenticity and how much it matters.

Distinguish the Thinsights from the Real Insights: Milk does the body good vs many people dont eat w/o washing it down with a glass of milk

The consumer has a finite attention that’s an insight you need to leverage. Exceptional brands show you, demonstrate, show you why they are exceptional – behave as a brand.

Your default is your DNA, it’s your culture, your influence, your instinct and it needs to flow throughout everything you do, your UI, your products, your campaigns.

Be frenetic, it’s okay, it’s progress. Understand that erraticness is differently, it’s all over the place. It also goes backwards and regresses. Be adaptable and resonate.

Operate with purpose, why are you doing what you do, why should people care, understand your audience.

Your purpose is a collective of your audience’s perceptions and expectations validated by the desired experience.

What’s is your promise as a brand, individual, corporation?

Branding = Promise
Marketing = Strategy (what you need to do)
Advertising = Execution

It’s a process but many times there is a focus on only one of these.

Consumers want:
Attract me
Engage me
Enable me

4 Stages of Interaction:
Observation
Perception
Consistency
Default [dna]

People are not going to remember the best experience they had with you, it’s human nature to remember the one bad one so be consistently good.

ABOUT THE AUTHOR

Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

The Market Research Event 2014: Call for Presenters Now Open

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) is currently seeking presenters for:

The Market Research Event
October 20-22, 2014 | Boca Raton, FL

Submissions due by Tuesday, February 18, 2014
NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

About TMRE
The Market Research Event is the “World’s Top MR Event” focused on elevating the business impact of insights. Designed to empower the researcher to move from insights partner to strategic, consultative leader, TMRE has more than 140 sessions and 175 speakers, making it the most comprehensive market research conference in the world. Multiple tracks and symposia allow participants to truly customize their experience based on their unique learning goals.

Presenter Qualifications
TMRE is seeking client side executives to join the speaker faculty. Speakers can come from any department within the organization. Content must be original and not have already been presented at this or any other industry conference.
Note: ONLY client-side submissions will be reviewed.  If your company is categorized as a vendor, solutions provider or consultancy, please see below to find out how you can get involved in TMRE.

The Audience
In 2013, TMRE drew more than 1200 participants with more than 60% representing client side companies from all major industries including: CPG, Media & Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods, Pharmaceutical & Healthcare, Retail, Energy & Utilities, Telecommunications, Technology, Automotive and more.
 
Speakers and attendees have backgrounds in market research, consumer insights, marketing, intelligence, brand insights, marketing analytics, R&D, product development, innovation, customer experience, strategic planning, shopper insights, advertising and customer experience among other related areas.

Suggested Topic Areas

  1. Social Insights: Data Collection, Listening & Analysis
  2. Shopper Insights & Analytics
  3. Consumer & Market Trends
  4. Biometrics & Neuroscience
  5. Cross Platform & Digital Insights
  6. Marketing & Brand Insights
  7. Insight Driven Innovation & Product Development
  8. Business to Business Research
  9. Data Analytics & Advanced Analytics
  10. Innovation in Tools, Techniques & Methodologies
  11. Global Insights
  12. ROI & Measurement
  13. Activating Insights
  14. Big Data
  15. Mobile & Technology 
  16. Storytelling & Data Visualization
  17. What’s Next & The Future

We are also happy to consider topics not listed here that you feel would add value and be appropriate for the audience.

Submission Guidelines
Client-side speakers that wish to be considered for the TMRE speaker faculty should send the following information via email to Krista Vazquez, Conference Director at kvazquez@iirusa.com no later than Tuesday, February 18, 2014. Due to the high volume of responses, only those selected for the program will be notified.

  1. Benefit oriented title of session
  2. Summary of session (no more than 100 words)
  3. Full contact details for speaker including name, title, company, email, phone and mail
  4. Speaker bio

If your submission is selected, portions of your summary will be used to promote your participation in print and online. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.  Note: Conference registration fees are waived for all speakers.
    
Special notices to vendors, solutions provider or consultancies:
This call is limited to client side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Liz Hinkis at ehinkis@Iirusa.comor 646-616-7627.
Cheers,
The TMRE Team
themarketresearcheventblog.iirusa.com

The Market Research Event 2014: Call for Presenters Now Open

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) is currently seeking presenters
for:

The Market Research Event
October 20-22, 2014 | Boca Raton, FL

Submissions due by Tuesday, February 18, 2014

NOTE: Presenters are accepted on a
rolling basis so early submissions are encouraged.

About TMRE
The Market Research Event is the “World’s
Top MR Event” focused on elevating the business impact of insights.
Designed to empower the researcher to move from insights partner to strategic,
consultative leader, TMRE has more than 140 sessions and 175 speakers, making
it the most comprehensive market research conference in the world. Multiple
tracks and symposia allow participants to truly customize their experience
based on their unique learning goals.

Presenter Qualifications
TMRE is seeking client side executives to join the speaker faculty. Speakers
can come from any department within the organization. Content must be original
and not have already been presented at this or any other industry conference.
Note: ONLY client-side submissions will be reviewed.  If your company is
categorized as a vendor, solutions provider or consultancy, please see below to
find out how you can get involved in TMRE.

The Audience
In 2013, TMRE drew more than 1200 participants with more than 60% representing
client side companies from all major industries including: CPG, Media &
Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods,
Pharmaceutical & Healthcare, Retail, Energy & Utilities,
Telecommunications, Technology, Automotive and more.
 
Speakers and attendees have backgrounds in market research, consumer insights,
marketing, intelligence, brand insights, marketing analytics, R&D, product
development, innovation, customer experience, strategic planning, shopper
insights, advertising and customer experience among other related areas.

Suggested Topic Areas

  1. Social Insights: Data Collection, Listening & Analysis
  2. Shopper Insights & Analytics
  3. Consumer & Market Trends
  4. Biometrics & Neuroscience
  5. Cross Platform & Digital Insights
  6. Marketing & Brand Insights
  7. Insight Driven Innovation & Product Development
  8. Business to Business Research
  9. Data Analytics & Advanced Analytics
  10. Innovation in Tools, Techniques & Methodologies
  11. Global Insights
  12. ROI & Measurement
  13. Activating Insights
  14. Big Data
  15. Mobile & Technology 
  16. Storytelling & Data Visualization
  17. What’s Next & The Future

We are also happy to consider topics not listed here that you feel would add
value and be appropriate for the audience.

Submission Guidelines
Client-side speakers that wish to be considered for the TMRE speaker faculty
should send the following information via email to Krista Vazquez, Conference
Director at kvazquez@iirusa.com
no later than Tuesday, February 18,
2014
. Due to the high volume of responses, only those selected for the
program will be notified.

  1. Benefit oriented title of session
  2. Summary of session (no more than 100 words)
  3. Full contact details for speaker including name, title,
    company, email, phone and mail
  4. Speaker bio

If your submission is selected, portions of your summary
will be used to promote your participation in print and online. In an effort to
ensure the utmost quality, all final presentations will be subject to review by
our content review board prior to the event.  Note: Conference
registration fees are waived for all speakers.
    
Special notices to vendors, solutions
provider or consultancies:
This call is limited to client side presenters. If you are a
vendor, consultant, solution provider, or technology provider and would like to
speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com
or 646-616-7627.
Cheers,
The TMRE Team
themarketresearcheventblog.iirusa.com

From the Vault: 3 Approaches to Cross Media Data via Ogilvy

The inundation of consumer data thanks to the proliferation of mobile devices and social media has inspired the term ‘Big Data.’ The majority of data out there is unstructured and non-actionable causing many companies across industries to be overwhelmed by the volume.

Luckily, cross-media marketing or communications is a solution as it establishes an interaction between the different media elements. Cross media opens a line of communication with an existing or potential customer produces results that are measurable. Cross-media communications are structured to move the audience or prospect across the different media using strong “calls-to-action.” Each touch point builds on the experience and the “narrative bridge” teases you to investigate. 
Since the inception of mass communication, marketers have been issuing the same message on multiple channels. Coordinated TV, radio, and print ads are nothing new. What makes a campaign become cross media is how the responses are funneled into a single data collection point to generate a dialogue. Marketers need to gather information from their clients and use that information to generate the follow on communications ‘ regardless of channel.
These days, marketers have to deal with the overflowing amount of data that businesses are having trouble keeping track of. They are being bombarded with information about their customers via television, print, digital, social, and mobile. As a result, there is an issue of understanding the level of awareness, favorability and purchase intent amidst all of this data.
Jorge Ruiz, partner and director of Media Analytics at Ogilvy, knows effective methods that help businesses utilize this valuable information. He sat down with IIR’s Marc Dresner at last year’s TMRE to discuss key approaches to media data in order to go beyond purchase intent. ‘There are effective methods for executing brand studies with research partners. But, I have to go beyond that because I have another component to look at, which is ‘how is it selling or how is it moving acquisition numbers”? Ruiz told Dresner.
According to Ruiz, here are 3 approaches to cross media data:
Survey-Only Data
This works great for time-sensitive purchases. If you do cross media studies and are able to send out the surveys and tag all your media to recognize it the day after the event, you can ask purchase questions to sample people who purchased it in the last 24 hours. It is important because you want to be able to translate that number into an estimate ROI within the survey data.
Cross Media Study Data
According to Ruiz, this works when you have the ability to match to a sales panel. This is very scalable in the consumer packaged goods world. It’s a matter of combining digital exposure data with sales panel data and finding ways to create a probability model for your offline exposure data.
Google Search Data
Using data and long-term trends discovered from it, you can use search as an indirect variable. As you are building consideration you are actually seeing changes in search and it makes sense for certain categories. As long as you know people are going to search for product line, it makes perfect sense.
‘There are a lot of different approaches and methodologies, but I love every single one of them,’ said Ruiz. ‘I worry less about which approach has the best methodology, and worry about there is not enough scale.’
To watch the full interview, click here: http://bit.ly/12QG68P

Media Insights & Engagement

The trends and changes in media consumption habits binge viewing, companion devices, social TV, cord cutting, the new watercooler – are challenges you face every day. Not only do you need to understand how media is being consumed, but also how to better engage with consumers on all screens wherever they are watching. We invite you to join us at the Media Insights & Engagement Conference taking place on Jan.29-31, 2014, in Miami to collaborate with all the key players in the media industry, including Cable, Broadband, OTT, Satellite, and Telecommunications, navigate content and explore new opportunities with insights-rich decision making.

* Republished with permission from original here.

A Look Back at #TMRE13: Effectiveness Planning in a Social Age: Turning Measurement Into Meaning

At The 2013 Market Research Event, Michelle Onofrio, Senior Manager Market Research, NIVEA, and Jim Forrest, Global Partner, Digital Innovations, Hall & Partners, presented Effectiveness Planning in a Social Age: Turning Measurement Into Meaning. They recently released their slidedeck on Slideshare: