Tag Archives: Advertising Age

10 Ways You Innovate Your Shopper Strategy to Increase Revenue

The shopper journey to purchase is a lot more complicated than
it used to be. Technology continues to advance at a rapid pace and shopper
preferences are constantly changing. Creating a true end-to-end Omnichannel
customer experience is absolutely key for companies operating in today’s
OmniShopper International 2015 will give you the tools you
need to innovate your shopper strategy in order to increase revenue and thrive
in this new retail world. Here’s how:
EMBRACE OMNICHANNEL: Understand how technology
and people are key to delivering true end-to-end omnichannel experiences with
Simon RussellDirector, Retail Operations Development at John Lewis Partnership.
BE DIGITAL: Learn how to bridge offline shopper
experience and the digital world with Valerie Bolliet, Global Shopper Marketing
DA, Consumer Lifestyle at Philips.
ENGAGE THE CONSUMER: Barbara Pederzolli, Shopper
& Commercial Insights Senior Manager, Central & Southern Europe at
Coca-Cola will share how to optimize in-store communication probing the mind of
the shopper.
BOOST YOUR BRAND:  Hear from Luis Fernandes,
Global, Customer & Shopper Director at Campofrio Food Group, how to Use
shopper insights to boost a brand relaunch along the entire path to purchase.
SPOT TRENDS: Hear about emerging channels &
trends with Eric Fuchs, Non Food Online & Multichannel Bizdev Director at
Carrefour France.
TAKE RISKS: Caspar Berry, Professional Poker Player
& CEO of Risk Taking and Decision Making Limited, will talk about how risk
taking and decision making complement each other in Poker, Business and Life.
UTILIZE BIG DATA: Learn how to turn big data
into insights with Olin Novak, Marketing Director at Tesco.
THINK LIKE A MILLENNIAL: Learn how to create a
social organization that Matches Today’s Millennial Shoppers with Nahal
Yousefian, Head of Human Resources at Tesco Europe.
STAY COMPETITIVE: Want to know how to compete in the
age of the omni-shopper? Steve Hildebrand, Director and Owen McCabe, Director
of Consulting at Kantar Retail Europe will tell you.
Turpault, MD Europe, Perception Research Services will talk about
application and innovations in eye-tracking and the shopper.
Innovate your shopper strategy in Paris with us this fall!
Download the brochure to see the full program: http://bit.ly/1N5tSUn
Use code OMNIPARIS15BL for an exclusive $100 off the current
rate when you register: http://bit.ly/1N5tSUn