Tag Archives: advertise on facebook

Checking Back in With Google Plus

With news of a new mp3 store circling the web, and the lingering question of brand pages coming back into light, let’s take a look at where Google+ is several months down the line from it’s introduction.

If you look back at this Ad Age interview from July, you can see that Google+ was in the process of running a beta program for companies, however at this date only a very select few branded pages do exist. This week, Mashable asked some ad agencies to imagine their vision of a Google+ branded page. What do you think of these imagined designs?

Perhaps the more important question is, Will brands even want or need to be on Google+ by the time the brand pages are launched to the public? Is Google+ an effective way to interact with fans?

On October 14th, it was reported that Google was shutting down their “Buzz” service  as Google+ quickly eclipsed it in popularity.  However, there is some question that the network is truly growing fast enough to make it a real competitor in the social space. (For example this listicle in PCWorld explores 5 reasons Google+ may be failing to grow. Even as early as July, reports were citing a drop in traffic after the initial buzz wore off. But, not to get too cynical too fast, the service did see a jump in September that kept the service growing faster than Facebook. (Chart: Google+ Hit 10 Million Users 50 Times Faster Than Facebook – Technology – The Atlantic Wire). This study by Polaris Marketing Research Inc. and its data collection partner SSI also shows that the network will continue to grow.

And maybe it will, maybe a new music store will bring users back to the platform who dropped off after the new-and-shiny wore off, still it doesn’t seem like a good sign when even Google’s CEO seems to have gotten over the buzz.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Facebook and the power of 4 Billion “Things”

Today on Mashable we got another great infographic about social media marketing.

The graph pulled together many YouTube, Facebook, Twitter and Location Based Service stats for a compelling look at the growing world of social.

One interesting stat: The price increase of Facebook ads during the first half of 2011 was 70%. How can they justify such a stunning increase? The answer can be found easily elsewhere in the chart, with 750 million Facebook users and 4 billion things being shared on Facebook each day, the service holds a solid position as a social media marketing mainstay. Try and find a brand that doesn’t want their product to be amongst those things with a direct line to those 750 million users.

However, many brands are looking to pages and the news feed as the answer to Facebook marketing, not ads. Back in May, Allfacebook.com reported on a study of paid Facebook advertising versus news feed content amongst 320 graduate and undergraduate students. The study “found that college-age students have ‘positive feelings’ about business pages on Facebook but consider banner ads and sponsored posts to be intrusions.”

Is your brand using the news feed to connect with customers? Buying facebook ads? Share with us in the comments on why or why not?

Looking to learn more about news feed optimization? Join us for a complimentary Web Seminar: How to Optimize Conversations on Facebook to Increase Your Social ROI on Tuesday, August 23 from 1:00 ‘ 2:00 PM Eastern Time featuring Chad Estes, Vice President, Client Services at Vitrue. Register for the webinar here. I’ll be liveblogging the webinar on twitter for @community20 at hashtag #SocialROI.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Should You Advertise on Facebook?

Courtney Rubin of Inc. writes that Facebook may be a better avenue for advertising ROI than Google, according to a recent study. Hitwise reports that Facebook’s news readers are more loyal than those of Google News.

As many as 78 percent of users returned to Facebook to access more news stories, compared with 67 percent of Google News users, according to Hitwise

To learn more about the Hitwise article and how you can harness the advertising power of Facebook, check out Rubin’s original article.

Should You Advertise on Facebook?