Tag Archives: @_mediafusion

Are Music Videos in Your Marketing Mix?

Photo by Pixabay.com

‘One good thing about music, when it hits you, you feel no pain.’ – Bob Marley, singer, songwriter, guitarist and activist

Music affects the purchasing decisions of all generations. Music videos are especially popular with younger generations.

In “Why Brands Need to Include Music Videos in Their Marketing Mix,” by Thomas Hobbs, he says that “music videos are fast becoming the go to place for any brand looking to engage with a younger audience.” 

Ready to get started with creating engaging content to incorporate into music videos?

Join Scott Reich, VP, Original Content and Programming, Vevo, as he presents “Creating Artist and Music Content to Engage the Next Gen and Beyond” on Feb. 3  during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn why certain types of content do better than others and why and how brands are shifting their focus to custom content. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What is Transforming Television?

Photo by Pixabay

‘Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.’ – Radiohead, English alternative rock band

Television is evolving with the help of social media. It’s becoming an interactive and community-building platform. In “Social Media Takes Television Back in Time,” by Farhad Manjoo, he says that “over the next few years, technology could transform television into something more than a one-way, disconnected, time-shifted experience. Largely because of social media, TV is becoming an interactive, communal experience.” 

Learn more about TV’s transformation during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 


David Boyle, EVP, Insight, BBC Worldwidepresents “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.” You’ll learn what’s really going on in global TV consumption and what’s next for the industry.

- During the Social TV Measurement Think Tank, you’ll gain key insights on the social impact of TV to develop strategies to engage with your social audience in real time. 

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Inspire and Be Inspired by Your Customers

Photo by skitterphoto.com

“Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us.” – Wilma Rudolph, American track and field sprinter

Put your customers first. Make them the heroes of their own stories. “In Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story,” by Simon Mainwaring, We First, he says that “people don’t want to hear companies talk about themselves. Consumers want to hear from and be inspired by other customers.” 

To find out more about inspiring your customers, join keynote speaker Kelley Styring, Leading Consumer Insight Strategist and Principal, Insight Farm, as she presents “The Human Element: Strategies to Observe, Engage and Connect” on Feb. 3  during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn how to intentionally observe behaviors, engage to achieve authentic understanding and develop powerful connections with the human element. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

How Does Your Brand Show the Love?

Photo by Pexels



“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO and Chairman, Starbucks

Brands are built on relationships with customers. To have “customers for life” you must win their hearts. In “How to Get Into the Hearts of Your Audience with the Emotional Branding Tactics Used by Apple, Nike & Coca-Cola” by Mary Stribley, she says that “by adding an emotional dimension to their brands, they’ve managed to cultivate loyal advocates and legions of lifelong paying customers.” 

To learn more about making meaningful connections with your customers, join Chanon Cook, SVP, Strategic Insights & Research, Comedy Central and Kathleen McLean, Sr. Manager, Strategic Insights & Research, Comedy Central, as they present “Keepin’ It Together: Maintaining the Connection between Content and Brand Today” on Feb. 1 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn the push and pull of meeting viewers on their terms with the need to maintain a connection between brand, content and viewer. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What You Can Learn from Big Data

Photo by Kevin Morris via Unsplash

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant

Understanding how to use big data is a top priority in every industry. With all of the mystery and complexity surrounding big data, many people are confused about what big data is and what it isn’t. 

In “7 Myths About Big Data Dispelled” by David Zaleski, he says “it’s time to dispel some glaring misconceptions about this form of measurement.” 

In the meantime, learn more about big data during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are three presentations you’ll want to check out: 


Vitaly Tsvin, SVP, Business Intelligence, AMC Networks, and Melanie Schneider, VP, Research, AMC & Sundance, presents “Locate, Engage and Get Viewers to Tune in Through Data Integration.” You’ll discover the process of using different data sources and science to successfully target audience segments. 

- Amy Carney, President, Advertiser Sales, Strategy & Research, Sony Pictures Television, presents “Good Data Doesn’t Have an Asterisk: Data to Insights.” Hear how Sony consolidated ratings, syndicated data, primary research and input from creative teams to better understand viewership drivers in the U.S. and on a global scale.


Julya Fridman, VP, Distribution and MultiPlatform Analytics, A+E Networks, presents “Big Data, Big Insights.” Case studies will illustrate how audience-based data helps track tuning behavior across platforms.

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Shedding Some Light on Marketing to Generations

Photo by Boss Fight!

‘If my generation is remembered for anything, it will be as the last one that remembers the world before the Internet.’ – Lev Grossman, author

Every generation wants to be remembered. If you know what drives them, what inspires them, you’ll win their loyalty. 

Millennials, for instance, are inspired by music. According to “Why Music is an Effective Millennial Marketing Tool” by Micala Wright, “music is an emotional touchpoint for Millennials. Music is powerful because it is content, and it stimulates social interaction and drives loyalty.”

Learn more about generations in the marketplace during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 

- Keynote speaker Neil Howe, best-selling author of Millennials Rising, presents “Generations: Lifestyles and Workstyles.” You’ll experience a fascinating journey through the life stories of older generations and an inspiring message about how to unleash the potential of today’s rising generation. 

- Keynote speaker Erica Orange, Executive Vice President & Chief Operating Officer, The Future Hunters, presents “Cybrids: The Future Begins Now.” Cybrids (Gen Z), are the first generation in history to have a truly symbiotic relationship with technology. You’ll learn what makes this generation tick and how businesses will have to accommodate these young, new consumers in the future.


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

All the World’s A Stage and Everyone Has a Story

Photo: NASA via Unsplash

‘A speaker should approach his preparation not by what he wants to say, but by what he wants to learn.’ – Todd Stocker, writer, speaker, pastor

Who or what inspires you? 

A great presenter inspires us with a story that helps us better understand who we are. In return, we help the presenter learn how that story made a difference in our lives.

In “5 Secrets of Public Speaking From the Best TED Presenters” by Jessica Stillman, Contributor, inc.com., she provides insight into how TED talks are “powerful enough to change your life in 18 short minutes.”

Want to learn how you can present a story that will inspire others?

Join William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, as he presents a workshop on “The Art of Storytelling Story to Stage: The Art Behind the Science of Presentation Excellence “ on Feb. 2 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn evidence-based insights, tools and methodologies required to craft and deliver a message, story or presentation that survives the ‘Forgetting’ and serves to inspire, influence and impact others. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What Gives Meaning to Digital Media?

Photo by Dustin Groh.

‘The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.’ - Vera Nezarian, author and artist

Storytelling is a powerful way to communicate about your business to all of your audiences. It can also help to transform how you do business. This is especially evident in digital media. 

For example, in “Transform Your Reporting Using the Elements of Storytelling,” by Alicia Houselog, senior media planner at space150, she explains how she creates her reports by combining data and storytelling elements to help her clients “understand the bigger story of how digital media has actually affected their business.”

Want to learn more about the influence of storytelling in the digital media landscape? 

Join keynote speaker Joe Sabia, Head of Digital Development, Conde Nast Entertainment, as he presents “Speaking the Digital Dialect in the Language of Storytelling” on Feb. 2 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn key insights into what makes Internet video tick and stand out on the Internet. 

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement


Session descriptions are from the Media Insights & Engagement Conference brochure.


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Content Is “Kinger” Than Ever

“I’m a television guy.  TV is the most powerful medium ever invented” says Keynote Speaker Jeffrey Cole, Center for the Digital Future and Research Professor, USC Annenberg School for Communication.  Keynote Speaker Jeffrey Cole, kicked off the Media Insights and Engagement Conference here in San Diego this morning discussing all things television-where it is today and where it’s heading.

Mr. Cole is a storyteller, no powerpoint (how refreshing!) and full of great anecdotes about television penetration and content distribution.  He says that content drives everything.  “Content is ‘kinger’ than ever,” says Cole.  He knows television better than most and was full of many television viewing predictions.
Here are a few of his television predictions in regards to Millennials:
1.  They don’t use landlines
2.  They don’t subscribe to newspapers
3.   They are not satellite and cable subscribers
4.   Many don’t even own a TV set
Mr. cole predicts that television will completely transform itself in the next 24 months. The average sized TV purchased today is 50 inches. Viewers have a wide array of programming choices-almost too many-with Netflix, HBO, Hulu, ESPN, the four networks, etc.,. There simply are too many choices for viewers at ever-increasing monthly rates.  The bottom line:  we need to provide choice but at far more reasonable rates.  The consumer on average pays about $5.85 month for ESPN which is a great bargain if you love sports.  ESPN currently reaches 100 million cable and satellite subscribers.  Mr. Cole sees an a’ la carte approach to viewing television- we only pay for content we want-as the next big transformation in television viewership.
Other predictions from Mr. Cole:
1. Half of movie screens in America will go away
2. The line between film and television is blurring
3. Best high quality programming is moving to television (think Kevin Spacey in House of Cards, Netflix)
4.  The shine on Netflix is about to disappear with major competitors Amazon and HBO offering original programming at affordable prices
Mr. Cole says it’s a great time to be creating television programming.  It is the most exciting time in television with all the great content that is bubbling up to the surface.  Stay tuned!

About the Author: Kerry Inserra, is Managing Partner and Co-Founder of Zip2Media, a media planning and buying agency located in the San Francisco Bay Area, with a focus on social media, SEO, SEM, traditional media, sports marketing, and blogging.  Kerry has worked for CBS Radio and Television, ABC Radio/Television and Disney.  Follow her @kinserra.

Kick-Off With Keynotes

Welcome to beautiful, sunny San Diego.

I run a boutique Ad Agency in the San Francisco Bay Area-Zip2Media-that keeps me hopping and jumping (and sometimes kicking and screaming) trying to manage client expectations and produce quality work that drives revenue and customer engagement.  It’a a tall order and it keeps me busy.
But I made a promise to myself when I launched Zip2Media that I would attend a minimum of two professional conferences per year.  I’m a perpetual learner at heart. But I’m also selective about how I spend my “learning” time so I ferret out the many marketing and media conference solicitations that clutter my in-box and try to find the conferences most relevant to my core work.   The Media Insights & Engagement Conference is one such conference.  I couldn’t go last year, so I was determined not to miss it this year.  If you’re not learning, you’re not growing.
Tuesday morning the Media Insights & Engagement Conference will kick-off with an exceptional list of accomplished Keynote Speakers.  Beginning at 9am we have Jeffrey Cole, Center for the Digital Future and Research Professor at USC Annenberg School for Communication.  Mr. Cole will speak on Entertainment Media at the Tipping Point, Again.  At 10am we have an outstanding Keynote Panel discussing The Changing Face of America. Marilyn Stephens, Data Dissemination Specialist, Media Lead, with US Census Bureau, Julie Zwissler, SVP, Marketing and Partnerships, MNet America and Michele Meyer VP, Network Research, Univsion.
At 11:15am Tuesday morning we have Keynote speaker Nir Eyal, author, educator, entrepreneur and blogger of NirAndFar.com presenting the topic Hooked: How to Build Habit Forming Products.  
Our final Keynote Panel of the day at noon should appeal to many:  The State of the Industry:  Deciphering the Future.  Panel speakers include David Poltrack, Chief Research Officer, CBS Corporation (I remember his emails fondly from my early days at CBS back in the 90′s), Howard Shimmel, Chief Research Officer, Turner Broadcasting, Liz Huszarik, Media Research and Insight, Warner Bros and Justin Fromm, Head of Ad Sales Research, Hulu.
Set your alarm.  Don’t oversleep (it might be tempting for those of you flying in from the East Coast).  You don’t want to miss this powerhouse of talented media and research professionals, coming together to share their insights, knowledge and expertise.  
Remember, learning is growing. Get your pens out, computers or iPads and be prepared to take copious notes. Set your phones to silence and be present.