Discover Your Stories in Big Data

‘The purpose of a storyteller is not to tell
you how to think, but to give you questions to think upon.’
- Brandon Sanderson,
science fiction and fantasy author

Data on its own has no meaning. It takes a skillful storyteller or team of storytellers to give data meaning. Your data scientist or data team needs to fill that vital role for business success.

In “Why Your Data Scientists Need to be Storytellers and How
to Get Them There,”
 Laura Patterson says that “unless all that data can be effectively collected,
analyzed, and transformed into meaningful and actionable insights’and then used
to tell a compelling, actionable story’it is as useless as salt water to
someone who is parched and adrift on the ocean.”
Learn what it takes to transform your data through compelling storytelling during these sessions at the Marketing Analytics & Data Science Conference, (MADS) on June 8-10 in San Francisco, California:

- “What’s the Story With Big Data?” presented by Earl Taylor, Chief Marketing Officer, Marketing Science Institute
- “Your Data Doesn’t Always Tell the Story” presented by Nancy Kazdan, Founder & CEO, Market Share International
Join us at MADS to learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.

Session descriptions are from the Marketing Analytics & Data Science Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at