Your TMRE 2016 First Look

The TMRE 2016 full
program is almost complete! And, right now you can save a total of $1,000!
As always, the 2016 program is designed to help you
translate insights into bottom line impact and demonstrate the business value
of research. Here’s a sneak peek at just a few of the speakers being featured
at TMRE: The Market Research Event in 2016: http://bit.ly/1XYajAF
TMRE 2016
October 17-20, 2016
Boca Raton Resort and Club
Boca Raton, FL
Website:
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Human Innovation: Life’s About to Get
Interesting…
Dustin Garis, former Chief Troublemaker, Procter & Gamble
According to a shocking study, “over
99.7% of employees and consumers are human.” Assuming this is true, how
could our approach to innovation be more human? To find out, Dustin Garis
embarked on an around the world expedition, and what he uncovered was an
innovation revolution taking place at global megabrands and entrepreneurial
startups, fueling market disruptions that go beyond whitening teeth or
quenching thirst, to innovate on the full human experience. Garis made this a
priority while leading global innovation at P&G Futureworks, responsible a
billion-dollar portfolio of new brands, business models, technologies and
entrepreneurial ventures such as Tide Dry Cleaners and Shazam. The success of
these inititives come not from practicing innovation – it came from living
innovation. For Garis, that means converting an elevator into his office,
riding an 1,800 pound bull in a rodeo, eating lunch blindfolded, fetching well
water in rural India, and other life experiments that ignited an organizational
movement.
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Competing Against Luck: Using “Jobs to be
Done” to Drive Customer Choice and Loyalty
David S. Duncan, co-author with Clayton Christensen
of the forthcoming book, Competing Against Luck: The Story of Innovation and
Customer Choice
Why is innovation so prone to failure? One
big reason is the lack of an effective lens for understanding what really
drives customers to pull new solutions into their lives. The theory of
“jobs to be done” provides a powerful set of tools to understand
customer behavior and a new way to look at the intersection of marketing and
innovation. Going beyond traditional approaches to developing customer insights
and segmentation, this approach shifts the focus from solutions that customers
use to the fundamental problems they can’t adequately solve. This talk will
describe how jobs thinking can be used to shape innovations that have a greater
chance of success and how the approach can be institutionalized in your
organization to create enduring competitive advantage.
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Plus, groundbreaking case studies shared by The
Walt Disney Company, Spike TV, BuzzFeed, General Motors, USAA, Marriott,
Hallmark, Tesco, Citi, Rotary International, HP, Johnson & Johnson, McNeil
Consumer Healthcare, Sargento, Sonoco, Kellogg, Intel, Roden + Fields, Taco
Bell, Gilt Group, Netflix, Cox Automotive, FGX International, Kimberly-Clark,
David’s Bridal, Twitter, HBO Latin America, Yahoo!, Atlassian, Aon Hewitt,
Vantiv, IBM, Sony Pictures Television, PBS, Coca-Cola, PepsiCo, Hershey’s, Big
Heart Pet Brands, Unilever, Outdoor Sportsman Group, Comedy Central, Groupon,
Sephora & more!
More details coming soon! Want to be the first to know when
the TMRE 2016 full program is released?
Request a brochure
here: http://bit.ly/1XYajAF
Ready to register?
Secure your spot at TMRE 2016 and save $900! Plus, use code TMRE16BL for an
additional $100 off. That’s a $1,000 savings! Buy tickets here: http://bit.ly/1XYajAF
Cheers,
The TMRE 2016 Team
@TMRE
#TMRE16

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