The Media Insights & Engagement Conference Updated Agenda Just Released

It’s hard to believe that we’re less than 1 week away from The Media Insights & Engagement Conference,
where hundreds of research and insights executives from the media industry will
gather in (sunny!) Fort Lauderdale.

Behind the scenes we’ve been hard at work ensuring that The Media Insights
& Engagement Conference delivers on your most pressing business needs. From
helping you overcome your measurement challenges, to uncovering next generation
research methodologies and creating new engagement strategies, the 2016 program
covers it all. Download the updated

The Media Insights & Engagement
Conference 2016
February 1-3, 2016
The Ritz Carlton ‘ Fort Lauderdale Hotel
Fort Lauderdale, FL

New Program Additions:
Panel: TV Now / TV Next?  Adjusting to
Viewers’ Evolving Linear and OTT Preferences
Suzanne Sell, SVP Research, Starz
Justin Fromm, Director, Head of Ad Sales Research, Hulu
Daniel Marcu, Audience Insights & Trends Strategist
Moderated by: Robert Miner, President, Miner & Co Studio 
Keynote: Totaling Up Total Audience
Kelly Abcarian, SVP, Global Watch Product Architecture, Nielsen
Measurement Science: Unlocking Data’s Potential
Pat Pellegrini, Ph.D., General Manager and Chief Research Officer, Simmons
Unlocking the Power of the Middle
Tommy Cheng, VP of TV and Content Research, Ipsos Connect
Stephanie Yates, VP of Research & Insights, WE tv
Plus, Open Forum Q&A, Conversation and Idea
Sharing with speakers at the end of the track sessions   
We’re thrilled to announce the finalists for the 2nd Annual
Case Study Competition:
Finalist #1
Memory vs. Engagement: Tut Promo Research
Thomas Grayman, VP, Brand and Consumer Research,
Spike TV
Finalist #2
Rich Cornish, VP, Ad Sales Research, Viacom
Tasja Kirkwood, Director, Ad Sales Research, Viacom
Finalist #3
‘Visual fixation’ as Viewability: Why Ads Require Less than 1 Second to Process
Duane Varan, CEO, MediaScience
See who’s already
signed up to attend here:
Use code MEDIA16LI
for $100 off. Register here:
We hope to see you in Fort Lauderdale!
The Media Insights & Engagement Conference 2016 Team