‘Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.’ – Radiohead, English alternative rock band
Television is evolving with the help of social media. It’s becoming an interactive and community-building platform. In “Social Media Takes Television Back in Time,” by Farhad Manjoo, he says that “over the next few years, technology could transform television into something more than a one-way, disconnected, time-shifted experience. Largely because of social media, TV is becoming an interactive, communal experience.”
Learn more about TV’s transformation during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out:
- David Boyle, EVP, Insight, BBC Worldwide, presents “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.” You’ll learn what’s really going on in global TV consumption and what’s next for the industry.
- During the Social TV Measurement Think Tank, you’ll gain key insights on the social impact of TV to develop strategies to engage with your social audience in real time.
Join our network and stay connected all year long:
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement
Session descriptions are from the Media Insights & Engagement Conference brochure.
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices.