‘One good thing about music, when it hits you, you feel no pain.’ – Bob Marley, singer, songwriter, guitarist and activist
Music affects the purchasing decisions of all generations. Music videos are especially popular with younger generations.
In “Why Brands Need to Include Music Videos in Their Marketing Mix,” by Thomas Hobbs, he says that “music videos are fast becoming the go to place for any brand looking to engage with a younger audience.”
Ready to get started with creating engaging content to incorporate into music videos?
Join Scott Reich, VP, Original Content and Programming, Vevo, as he presents “Creating Artist and Music Content to Engage the Next Gen and Beyond” on Feb. 3 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.
During this session, you’ll learn why certain types of content do better than others and why and how brands are shifting their focus to custom content.
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Session descriptions are from the Media Insights & Engagement Conference brochure.
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices.