Are Music Videos in Your Marketing Mix?

Photo by Pixabay.com

‘One good thing about music, when it hits you, you feel no pain.’ – Bob Marley, singer, songwriter, guitarist and activist

Music affects the purchasing decisions of all generations. Music videos are especially popular with younger generations.

In “Why Brands Need to Include Music Videos in Their Marketing Mix,” by Thomas Hobbs, he says that “music videos are fast becoming the go to place for any brand looking to engage with a younger audience.” 

Ready to get started with creating engaging content to incorporate into music videos?

Join Scott Reich, VP, Original Content and Programming, Vevo, as he presents “Creating Artist and Music Content to Engage the Next Gen and Beyond” on Feb. 3  during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn why certain types of content do better than others and why and how brands are shifting their focus to custom content. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

The Media Insights & Engagement Conference Updated Agenda Just Released

It’s hard to believe that we’re less than 1 week away from The Media Insights & Engagement Conference,
where hundreds of research and insights executives from the media industry will
gather in (sunny!) Fort Lauderdale.

Behind the scenes we’ve been hard at work ensuring that The Media Insights
& Engagement Conference delivers on your most pressing business needs. From
helping you overcome your measurement challenges, to uncovering next generation
research methodologies and creating new engagement strategies, the 2016 program
covers it all. Download the updated
agenda: http://bit.ly/1PQpQgI

The Media Insights & Engagement
Conference 2016
February 1-3, 2016
The Ritz Carlton ‘ Fort Lauderdale Hotel
Fort Lauderdale, FL

New Program Additions:
??        
Panel: TV Now / TV Next?  Adjusting to
Viewers’ Evolving Linear and OTT Preferences
Suzanne Sell, SVP Research, Starz
Justin Fromm, Director, Head of Ad Sales Research, Hulu
Daniel Marcu, Audience Insights & Trends Strategist
Moderated by: Robert Miner, President, Miner & Co Studio 
??        
Keynote: Totaling Up Total Audience
Kelly Abcarian, SVP, Global Watch Product Architecture, Nielsen
??        
Measurement Science: Unlocking Data’s Potential
Pat Pellegrini, Ph.D., General Manager and Chief Research Officer, Simmons
Research
??        
Unlocking the Power of the Middle
Tommy Cheng, VP of TV and Content Research, Ipsos Connect
Stephanie Yates, VP of Research & Insights, WE tv
??        
Plus, Open Forum Q&A, Conversation and Idea
Sharing with speakers at the end of the track sessions   
We’re thrilled to announce the finalists for the 2nd Annual
Case Study Competition:
Finalist #1
Memory vs. Engagement: Tut Promo Research
Thomas Grayman, VP, Brand and Consumer Research,
Spike TV
Finalist #2
#ThisIsGenX
Rich Cornish, VP, Ad Sales Research, Viacom
Tasja Kirkwood, Director, Ad Sales Research, Viacom
Finalist #3
‘Visual fixation’ as Viewability: Why Ads Require Less than 1 Second to Process
Duane Varan, CEO, MediaScience
See who’s already
signed up to attend here: http://bit.ly/1Pr8WVg
Use code MEDIA16LI
for $100 off. Register here: http://bit.ly/1PQpQgI
We hope to see you in Fort Lauderdale!
Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16

Themarketresearcheventblog.iirusa.com

What is Transforming Television?

Photo by Pixabay

‘Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.’ – Radiohead, English alternative rock band

Television is evolving with the help of social media. It’s becoming an interactive and community-building platform. In “Social Media Takes Television Back in Time,” by Farhad Manjoo, he says that “over the next few years, technology could transform television into something more than a one-way, disconnected, time-shifted experience. Largely because of social media, TV is becoming an interactive, communal experience.” 

Learn more about TV’s transformation during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 


David Boyle, EVP, Insight, BBC Worldwidepresents “Revolution or Reinvention? Some Straight Talking on TV’s Transformation.” You’ll learn what’s really going on in global TV consumption and what’s next for the industry.

- During the Social TV Measurement Think Tank, you’ll gain key insights on the social impact of TV to develop strategies to engage with your social audience in real time. 

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Inspire and Be Inspired by Your Customers

Photo by skitterphoto.com

“Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us.” – Wilma Rudolph, American track and field sprinter

Put your customers first. Make them the heroes of their own stories. “In Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story,” by Simon Mainwaring, We First, he says that “people don’t want to hear companies talk about themselves. Consumers want to hear from and be inspired by other customers.” 

To find out more about inspiring your customers, join keynote speaker Kelley Styring, Leading Consumer Insight Strategist and Principal, Insight Farm, as she presents “The Human Element: Strategies to Observe, Engage and Connect” on Feb. 3  during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn how to intentionally observe behaviors, engage to achieve authentic understanding and develop powerful connections with the human element. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Call for Client Side Presenters: The Market Research Event

The Institute for International Research (IIR) is currently
seeking presenters for:

The Market Research Event
October 18-20, 2016 | Boca Raton, FL
website: http://bit.ly/1mVGtjN

Submit your proposal by email to kschram@iirusa.com by
Tuesday, February 2nd.
From:
Kelly Schram
Re: The Market Research Event
Date: October 18-20, 2016
Location: Boca Raton, FL

Please note: ONLY client-side submissions will be reviewed.
  If your
company is categorized as a vendor, solution provider or consultancy to this
market, please see below to find out how you can get involved in TMRE.

First Round Submissions due by Tuesday, February 2nd

NOTE: Presenters are accepted on a rolling basis so early submissions are
encouraged.

TMRE is the World’s Top MR Event focused on translating insights into bottom
line impact. Speakers receive a free pass to attend the event and a 20%
discount for colleagues.

We are looking for (in order of priority):

Exploration Leaders: Speakers who are willing to literally get
“outside the conference walls” and take smaller groups of attendees
to local areas to explore/discuss MR/ethnography in action.

Workshop Facilitators: Skilled facilitators who can lead the group in
interactive activities to get hands on with the content. Skill building topics
a plus.

Networking Activity Leaders: We are looking for outgoing MR/Insights
executives to lead one of a series of networking activities that will run
throughout the event. The networking leader will work with the conference team
to plan an activity (morning group run, morning yoga, cooking class, afternoon
run, art class). The more creative the better. There is no presentation
involved. Just be ready to lead the activity and help attendees connect to each
other in a fun non-conference setting. All ideas welcome!

Case Studies: We will only consider NEW case studies that haven’t
already been shared at another event or past TMRE event. Suggested topic areas
for case studies include:

  • Social Insights:
    Data Collection, Listening & Analysis
  • Shopper Insights
    & Analytics
  • Consumer &
    Market Trends
  • Biometrics &
    Neuroscience
  • Cross Platform
    & Digital Insights
  • Marketing &
    Brand Insights
  • Insight Driven
    Innovation & Product Development
  • Storytelling
    & Data Visualization
  • Business to
    Business Research
  • Data Analytics
    & Advanced Analytics
  • Innovation in
    Tools, Techniques & Methodologies
  • Global Insights
  • ROI &
    Measurement
  • Activating Insights
  • Big Data
  • Mobile &
    Technology
  • What’s Next
    & The Future
Submission Guidelines
Client-side speakers that wish to be considered for the TMRE speaker faculty
should send the following information via email to Kelly Schram, Conference
Director at kschram@iirusa.com no
later than Tuesday, February 2nd. Due to the high volume of responses, only
those selected for the program will be notified.
  1. Benefit oriented
    title of session
  2. Summary of session
    (no more than 100 words)
  3. Full contact
    details for speaker including name, title, company, email, phone and mail
  4. Speaker bio

If your submission is selected, portions of your summary
will be used to promote your participation in print and online. In an effort to
ensure the utmost quality, all final presentations will be subject to review by
our content review board prior to the event. 
    
Special notices to vendors, solutions provider or consultancies:
This call is limited to client side presenters. If you are a vendor,
consultant, solution provider, or technology provider and would like to speak
at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or
646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com or
646-616-7627.

How Does Your Brand Show the Love?

Photo by Pexels



“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO and Chairman, Starbucks

Brands are built on relationships with customers. To have “customers for life” you must win their hearts. In “How to Get Into the Hearts of Your Audience with the Emotional Branding Tactics Used by Apple, Nike & Coca-Cola” by Mary Stribley, she says that “by adding an emotional dimension to their brands, they’ve managed to cultivate loyal advocates and legions of lifelong paying customers.” 

To learn more about making meaningful connections with your customers, join Chanon Cook, SVP, Strategic Insights & Research, Comedy Central and Kathleen McLean, Sr. Manager, Strategic Insights & Research, Comedy Central, as they present “Keepin’ It Together: Maintaining the Connection between Content and Brand Today” on Feb. 1 during the Media Insights & Engagement Conference in Fort Lauderdale, Florida.

During this session, you’ll learn the push and pull of meeting viewers on their terms with the need to maintain a connection between brand, content and viewer. 


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

What You Can Learn from Big Data

Photo by Kevin Morris via Unsplash

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant

Understanding how to use big data is a top priority in every industry. With all of the mystery and complexity surrounding big data, many people are confused about what big data is and what it isn’t. 

In “7 Myths About Big Data Dispelled” by David Zaleski, he says “it’s time to dispel some glaring misconceptions about this form of measurement.” 

In the meantime, learn more about big data during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are three presentations you’ll want to check out: 


Vitaly Tsvin, SVP, Business Intelligence, AMC Networks, and Melanie Schneider, VP, Research, AMC & Sundance, presents “Locate, Engage and Get Viewers to Tune in Through Data Integration.” You’ll discover the process of using different data sources and science to successfully target audience segments. 

- Amy Carney, President, Advertiser Sales, Strategy & Research, Sony Pictures Television, presents “Good Data Doesn’t Have an Asterisk: Data to Insights.” Hear how Sony consolidated ratings, syndicated data, primary research and input from creative teams to better understand viewership drivers in the U.S. and on a global scale.


Julya Fridman, VP, Distribution and MultiPlatform Analytics, A+E Networks, presents “Big Data, Big Insights.” Case studies will illustrate how audience-based data helps track tuning behavior across platforms.

Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Join the Best in Media Research at The Media Insights & Engagement Conference Next Month

The Media Insights &
Engagement Conference
is Less than ONE Month Away…And you still haven’t
confirmed your attendance. There’s no need to worry quite yet, there’s still
time to register.
Act fast because
space is limited! Register here: http://bit.ly/1KbriIs
The Media Insights & Engagement Conference is the
must-attend event for research and insights professionals in the media
industry, in fact, Jess Aguirre, SVP Research & Media Planning, Crown Media
Family Networks has said it’s “one of the most efficient ways to keep on
top of (or even ahead of) the rapid and unprecedented changes in the media
environment.”
OVERCOME YOUR MEASUREMENT CHALLENGES with insights and best
practices from: NBCU, GroupM, ESPN, AMC Networks, Rentrak, TiVo, comScore and
Nielsen.

CREATE ENGAGEMENT STRATEGIES by gaining a better understanding of WHO your
audience really is, and WHAT they’re really looking for. Join Neil Howe and
Marilyn Stephens for a deep dive into what really separates Millennials and
Boomers, and how you can unleash the potential of today’s rising generation.

DECIPHER THE FUTURE and discuss today’s top trending industry shifts with
leaders from BBC Worldwide, Comcast, iHeartMedia, Google and Horizon Media.
Topics will include new distribution channels, measurement, big data, unique
partnerships, programmatic and more.

See who’s already
signed up to attend here: http://bit.ly/1KbriIs
Save $100 when you
use code MEDIA1BL to register: http://bit.ly/1KbriIs

We hope to see you in Fort Lauderdale!

Cheers,

The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16
Themarketresearcheventblog.iirusa.com

Shedding Some Light on Marketing to Generations

Photo by Boss Fight!

‘If my generation is remembered for anything, it will be as the last one that remembers the world before the Internet.’ – Lev Grossman, author

Every generation wants to be remembered. If you know what drives them, what inspires them, you’ll win their loyalty. 

Millennials, for instance, are inspired by music. According to “Why Music is an Effective Millennial Marketing Tool” by Micala Wright, “music is an emotional touchpoint for Millennials. Music is powerful because it is content, and it stimulates social interaction and drives loyalty.”

Learn more about generations in the marketplace during the Media Insights & Engagement Conference Feb. 1-3 in Fort Lauderdale, Florida. Here are two presentations you’ll want to check out: 

- Keynote speaker Neil Howe, best-selling author of Millennials Rising, presents “Generations: Lifestyles and Workstyles.” You’ll experience a fascinating journey through the life stories of older generations and an inspiring message about how to unleash the potential of today’s rising generation. 

- Keynote speaker Erica Orange, Executive Vice President & Chief Operating Officer, The Future Hunters, presents “Cybrids: The Future Begins Now.” Cybrids (Gen Z), are the first generation in history to have a truly symbiotic relationship with technology. You’ll learn what makes this generation tick and how businesses will have to accommodate these young, new consumers in the future.


Register today!

Join our network and stay connected all year long:
- twitter.com/@_MediaFusion
- linkedin.com/Media Insights & Engagement
- facebook.com/Media Insights & Engagement

Session descriptions are from the Media Insights & Engagement Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at www.starrybluebrilliance.com

Three Predictions for Marketing Research in 2016

By: David Shanker, CEO, Lightspeed GMI, The Americas
Marketing
research
is an evolving industry; with opportunities for those that can
quickly adjust to the changes and discover creative means to do more with less.
Clients expect deeper, enriched results at an accelerated pace. I see three
trends in our industry in 2016:
1.      
Think
like a start-up, act like a researcher: 
Automation is the newest ‘game
changer’ in our industry and will continue to be. But while automation will be
a catalyst for change, new models will need to be created to meet client
demand. Faster, better, cheaper hasn’t gone away ‘ as a matter of fact, it’s
been amplified by a business climate that demands more ‘ much more ‘ without
the sacrifice of quality. Companies that can think, act, and execute like a start-up
will prosper.
2.      
Delivering
the survey design agenda: 
Many researchers continue to struggle with
survey length, and as innovators in the survey design space it is up to us to
lead the way’ we are the research Sherpas. Guiding clients to design shorter
and more creative surveys for a fast growing group of mobile respondents
demands thoughtful design and structure. We need to communicate with consumers
in the way they wish to be communicated with. Surveys that are not device
agnostic are no longer an option. And, we can now better leverage easily
accessible behavioral data to help with crafting shorter surveys.
3.      
Shifting
our teams from insights to innovation:
 It’s all about the people –
and here I specifically mean employees. Companies with a culture of innovation
will thrive. Building and maintaining a workforce of highly engaged employees
is critical to our success, and something on which we will keenly focus in
2016. The quality of what we put to market, of the surveys we put in field ‘ is
all a testament to the hard work of our people. We would not be where we are
without them.
Every minute we are online, we create data. Real time
insights and predictive analytics build better strategies, better business
performances. And as researchers, we need to raise two key questions in the
year ahead. Are we doing things right? Are we doing the right things?
From mobile design to panelist engagement, new opportunities
will emerge in the coming year. Overall I would say that 2016 will be a
challenging, yet interesting year. Companies that can leave a client meeting
and return the next day with solutions will be the darling of the industry. We
are in for massive change.

About the Author: David
leads the Lightspeed business across the Americas region, unifying and focusing
systems and expertise to meet clients’ dynamic needs and consistently exceed
their expectations. A veteran of 20-plus years in sales, marketing,
operations and research, he has served in senior management roles in
established, start-up and turn-around business situations