ESPN, GroupM, NBCU on Overcoming Measurement Challenges

Media is going through a major transformation and measurement
is one of the most critical issues facing the industry today. Keeping up with constantly
evolving media is the biggest challenge, particularly in terms of measuring
audiences across multiple platforms.
But how can you keep up? Join us in February at The Media Insights & Engagement Conference
where some of the industry’s brightest minds are coming together to standardize
measurement to get meaningful results. Hear from:
‘ Alan Wurtzel, President, Research & Media Development,
NBCUNIVERSAL
‘ Harvey Goldhersz, Chief Data Officer and CEO, GROUPM
ANALYTICS
‘ Artie Bulgrin, SVP, Global Research & Analytics, ESPN
‘ Cathy Hetzel, Corporate President, RENTRAK
‘ Frank Foster, SVP & General Manager, TIVO RESEARCH
‘ Moderated by: Jane Clarke, CEO, Managing Director, THE
COALITION FOR INNNOVATIVE MEDIA MEASUREMENT
Download
the conference brochure for the complete agenda: http://bit.ly/1l56kp7
Take a look at who’s already signed on to set the future of
the media research industry:
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84.51??
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A+E Networks
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ABC
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Allant
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AMC Networks
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AOL
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BBC Worldwide
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Comedy Central
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Comcast
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Discovery Communications
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Disney ABC Television Group
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Dreyfus Media Advisors
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ESPN
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Fox Networks
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Frank N Magid Associates
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Fuse TV
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GfK
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Google
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GroupM
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HBO Latin America
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Home Box Office (HBO)
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Horizon Media
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Hub Entertainment Research
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Hypothesis
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IBOPE Media
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iHeartMedia
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Insight Strategy Group
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Millward Brown
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Miner & Co Studio
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NBCUniversal    Netflix
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Nielsen
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Norman Hecht Research Inc
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Now What
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Numeris
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Ovation
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PBS
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Phoenix Marketing International
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Pivot TV
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Rentrak
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REVOLT
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RLS Media Consulting
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Science Channel
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Simulmedia
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Sony Pictures Television
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Spike TV
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Sveriges Utbildningsradio AB
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The Oprah Winfrey Network
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The Walt Disney Company
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TiVo Research
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TNG Research
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TRP Research
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TruthCo
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Turner Broadcasting
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TVB
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Univision
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Vevo
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Viacom Inc
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West Bend Mutual Insurance
Use
exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7
We hope to see you there!
Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion

#MediaInsights16