GfK’s Market Research Survey Reveals Industry Insights at TMRE 2015

In less than 2 weeks, market research leader GfK will be
revealing the results of its Future of Insights Survey at The Market Research Event (TMRE), November 2-4.
The survey reveals in depth insights into the state of the industry. Register
now to see the unveiling LIVE: http://bit.ly/1M51td4
Here are some
highlights that have come out of GfK’s Future of Insights Survey so far:
??        
Is the market research industry revolutionizing
or just evolving?
It depends on where you sit!
Clients want to revolutionize the way that research is done, while
suppliers are looking to evolve.
??        
Are clients and suppliers aligned on their top
goals for 2016?
When generating actionable insights, difficulty in being timely is a top impact
for clients, while adopting new, innovative methodologies is a leading impact
for suppliers.
??        
Which is more important: innovation or speed?
Turns out research innovation is still
important, but not at the expense of speed! Suppliers are focused on new
methodologies to create insights, but are misaligned with clients on the
importance of delivering impactful insights quickly.
??        
What is the market research industry craving?
The industry is craving leadership!
Clients feel a more imminent change in the
market research industry, while suppliers are pressured to keep pace with a
focus on new, innovative methodologies that can deliver impactful and timely
insights.
This is just a sample of the insights into the state of the
industry that GfK and IIR will be revealing at TMRE 2015 taking place November
2-4 in Orlando, Florida, as we release the results of Future of Insights
Survey. Follow #FOInsights on Twitter and Facebook for more survey results
at TMRE.
As a valued member of
our LinkedIn community, you get an exclusive $100 off the current rate when you
use code TMRE15LI. Register for TMRE 2015 now to see the unveiling LIVE: http://bit.ly/1M51td4
We hope to see you in Orlando!

Cheers,
The TMRE 2015 Team
@TMRE
#TMRE15 

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