Target, Hershey, Clorox and More Prepare You for the Future of MRX at TMRE 2015

The highly anticipated Market
Research Event 2015
is almost here! For the past 13 years, The Market
Research Event has been the insights industry’s annual meeting place, known for
its ability to connect you with the very best in insights from around the
With unprecedented access to 150+ research and insights
speakers, 125 content-driven sessions, and 100+ cutting edge solutions
providers, TMRE once again lives up to its reputation for being the
“world’s #1 insights event.” We are so excited for you to see all the
creative new ways TMRE 2015 addresses your newest challenges- helping you
translate insights into bottom line impact.
Jam-packed with sessions presented by global market research
leaders, TMRE’s Trends, Foresight & Growth Track on Monday, November 2nd
gives you the tools, techniques, and methodologies you need to be future-ready.
Here’s a full list of
the Trends, Foresight & Growth track sessions:
Strategy for the Next Generation for
Multi-Cultural Milennial-Identity
Mildred Carrasquillo, formerly
Insights from the Future: How to Leverage
Strategic Foresight
How to Communicate Superior Value through your
Product Claims
Jee Ahn, THE CLOROX COMPANY and Paul Jannsen, SKIM
Who is the RealLGBT Consumer?
Michael Abata, TARGET and Mehreen Hussain, TARGET
The Art of Trends
Claudia Lieshout, PHILIPS
And the featured
speakers you don’t want to miss:
Cultivating Ad Receptivity: Strategies for
Countering Ad Avoidance
Duane Varan, Chief Research Officer, ESPN LAB
Contagious: How to Make Products, Ideas and
Behaviors Catch On
Jonah Berger, Professor Marketing, THE WHARTON SCHOOL OF THE
UNIVERSITY OF PENNSYLVANIA,Author, Contagious: Why Things Catch On
Risk Taking and Decision Making in Poker,
Business and Life
Casper Berry, Risk Taking and Decision Making Expert and Professional
Poker Player    
Shaping the Future: A Moment of Truth for the
Insights/MR Industry
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of
Insights, BEST BUY
BV Pradeep, Global Vice President, Consumer and Market Insights-Market
How Big Data is Changing the Way we Work, Live
and Dream
Hilary Mason, CEO and Founder, Fast Forward Labs, Former Chief
Scientist, BITLY
Generating Insights in a Hyper-Connected and
Data-Driven World
Reed Cundiff General Manager MICROSOFT CORPORATION
We Are Predictably Irrational
Dan Ariely, Best selling Author, Predictably irrational and The Upside of
Irrationality, Behavioural Economist
James B. Duke Professor of Behavioral Economics DUKE
Download the brochure
for the full program:
Also, this year, TMRE has reached 70% client side
participants- the highest client-side participation of any large-scale
market/research insights event. So what does that mean for you? It makes
the networking, story sharing and connections THAT much more valuable both
onsite and after the event. Making connections matters.
Drive your future and
shape the industry’s future at TMRE. Use code TMRE15BL for $100 off the current
rate. Register today:
We hope to see you in Orlando!
Don’t miss ORC International’s FREE upcoming webinar ‘Virtual
Reality: The Key to Understanding Shopper Decisions’ taking place Wednesday,
October 28th at 11:00 AM EST. Join InContext Solutions’ Rich Scamehorn and Liz
Cox to learn the latest trends and applications of virtual reality research,
and how virtual technology is allowing retailers and manufactures to optimize
assortment and eliminate traditional decision tree barriers. Register here:

The TMRE 2015 Team