Live from #Insightech15: harnessing the power of social, attitudinaland behavioral data

Twitter had Manish Gupta of insights and analytics speak on the largest data creator of our times. Speaking of volume and reach , the focus was on what to do to capitalize on the reach of tweets and use it as an info source. 

The existence of Ellen’s famous tweet that broke he internet feed literally showcases the power of teach and heat can be done about it. 

Two of my most interesting takeaways were around TV and twitter interfaces, for many tweet as a consumer basic behavior. Twitter didn’t invent this but  questioned if the action can actually increase ad watching and effectiveness, demonstrated by the visual.

The future of big data like that created on twitter is definitely a signal that insights need to be distilled in addition to just collected. Only then does it become actionable. 
Sourabh Sharma, Communication & Social Media Research Expert at SKIM, an international consultancy and marketing research agency, has a background in engineering, marketing and finance from the University of Pennsylvania, and the Wharton School and Rotterdam School of Management. Having worked in marketing and product development at L’Oreal, followed by a stint in management consulting, he now passionately enjoys the world of social media, and can be found on every platform with his alias sssourabh. He is a food critic and a fashion writer, and documents these alongside strategy on his blog called 3FS. He may be reached at Follow him on @sssourabh.