This Week In Market Research: 2/16/15 – 2/20/15

Factories of The Future: The value of dark data

Seeking Social ROI? You might be missing the point, focusing on enabling your business via social media

Make Innovate Your Default Setting: 3 Tips on nonstop innovation

Banks Are Finally Embracing New Ways To Ward Off Hackers: Employing biometrics and other security

In a World of Constantly Deleted Apps, Using Cash to Keep People Coming Back: 80% of app users deleted them after two uses

Big Data in Retail: Winning with predictive analytics

Twitter Goes Global To Attract Developers: The world tour to woo companies and bloggers to build new products

The CIO Can’t Afford Ignorance of Big Data Tech: The mistake of not knowing big data

Marketing Trends: Storytelling, people are tired of being ‘sold to’

Bridging The Screen Gap: Strategies to help brands reach consumers on multiple screens

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.