This Week In Market Research: 1/26/15 – 1/30/15

Are Credit Card Fraud Apps The Next Thing? Protecting your personal Info

Data Is The New Black: Data centricity is now trendier than ever

Supercookies” in Mobile Are Seen as Threat of Privacy

Collecting Big Data From IoT: How to handle the massive amount of data that will come with it

So You Want to Build a Data Science Team? Resources and team composition

The Rise of The Chief Behavioral Officer: Figuring out how to manage waiting

How Can You Make Big Data Smarter? Making better informed decisions

10 Stats on How Top Businesses Execute Content Strategy

Measuring What Matters Most: 4 steps to keep you on track

Sensory Marketing is The Next Frontier in Mobile Advertising 

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at

Are Super Bowl Commercial Slots Worth $4.5M?

The annual Super Bowl has come around again and much of the pre-game excitement is not only about what is happening on the field but about what will be happening during the breaks in play. The Super Bowl commercials are as eagerly awaited for some as the football itself, with studies showing that 50% of people tune in just to watch the adverts. The slots for this year’s game have been sold at $4.5 million for a 30 second slot and a staggering $8 million for a minute long commercial.
Many of the 2015 companies who have adverts in the Super Bowl release teaser trailers or pre-releases that whip up even more hype. The top ten teasers or early releases have already racked up well over 28 million views soon after being released; but expect that number to rise as in 2014 pre-releases had around 77 million views.
Below are ten of the most eagerly awaited commercials for the 2015 Super Bowl:
??         Budweiser ‘ ‘Lost Dog’
??         Bud Light ‘ ‘Coin’
??         Mercedes Benz ‘ ‘Fable’
??         Snickers
??         GoDaddy ‘ ‘Journey Home’
??         Nationwide ‘ Invisible
??         Mophie
??         Skittles
??         Kia
??         Nissan
Other advertisers include huge companies such as Pepsi, Victoria’s Secret, Old Spice and many others. These adverts have always had question marks raised about how much revenue the companies actually receive in comparison to the huge sums of money that they fork out for the commercials. Advert production expenditure tends to be more than $1 million which added to the price of buying a slot makes the overall costs astronomical. Surely however companies wouldn’t keep coming back each year to advertise at the game if it was not a worthwhile investment? A study found that 3 years ago, the 2012 Super Bowl was the most lucrative gaining $245 million in advert revenue. While the overall profit margins for some in comparison with expenditure may not be very large per company, the ability to make a memorable commercial that sticks in people’s minds and is constantly shared and repeated I believe can be priceless.
With the growing influence of social media and the ability to share the adverts online, commercials have the power to reach a huge audience way after the event. Budweiser’s ‘Puppy Love’ advert in the 2014 Super Bowl received a remarkable 1,309,403 shares just two days after the game which shows how well the advert grabbed the attention and played on the emotions of the watchers. Companies investing in a slot have a very short time to make their audience laugh, cry, or be left enthralled by their advert in order to get them to want their product. Budweiser have continued their cute puppy theme by bringing out a sequel to last year’s advert. It is not surprising that they have continued with a winning formula, however will it be a success to rival the efforts of last year or compete this year with Kim Kardashian and her selfies? We shall see after the game!

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at

The Total CX Leaders 2015 Full Program Released & a $700 Savings

Every person in an organization impacts the customer experience in some way.  It is critical that all employees are aligned and invested in the CX strategy, in order to produce customer interactions that are useful, easy, and enjoyable.

At The Total CX Leaders Conference, June 3-4 in Miami, FL, CX experts unite to share trends, insights and best practices for designing, measuring, aligning and communicating your customer experience strategy to create a seamless omniexperience for modern customers.

Total CX Leaders Conference
June 3-4, 2015
Trump National Doral
Miami, Florida
For more information, visit our website:

2015 Speakers Include:

??         Former Disney Exec, Darryl Speech, Chief Customer Officer, Greystone & Co, Inc. shares Walt Disney Company best practices and how to design a customer centric culture.
??         Michael Lenz, Global Director of Brand Experience, Cisco presents insights on how to manage experience for tomorrow’s business now.
??         CX Trends Expert, Maxwell Luthy from showcases cutting edge customer experiences from leading brands from Boston to Beijing.
Download the brochure for full conference details:

Join CX leaders and decision makers responsible for creating winning CX strategies this June in Miami! 
Don’t miss out, register today and lock in the lowest rate- save $700 off the standard rate:
The Total CX Leaders Team

This Week In Shopper Insights: 1/19/15 – 1/23/15

Digimind, Hootsuite Partner to In Social Listening Ecosystem: “Who is saying What about me” is now a software space

The Rise of Data Analytics in Sports: Improving performance and fitness

10 Cloud Analytics & BL Platforms For Business

Big Data and Mobile Analytics: Growing popularity of mobile analytics in 2015

Three Tips for Using Reviews to Leverage Cross-Platform Trends

How Big Data Analytics Can Track Money Laundering: Tracking illicit money deal across the globe

Predictive Marketing Cloud: Unlocking access to new customer data

Building your Brand: Giving your brand a personality

Tips For Measuring the ROI of Digital Marketing: Why ROI is hard to measure and how to fix it

Big Data Down Under: Looking at Australia’s best big data practices

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at

Twitter Could Increase TV Premiere Audience Sizes

For millions of media companies, the fall TV season is critical and can be stressful. Networks and agencies anxiously wait to see if audiences love or hate new programs. While agencies are watching to see what adjustments they need to make, viewers truly hold the cards, offering plenty of critique along the way.  So, what role does Twitter activity around new shows play in it all?
Social TV is no longer a new phenomenon as millions of people use Twitter to share their opinions about favorite TV shows. The majority of the conversations happen during live broadcasts, but as networks look to build and boost audience engagement, they can identify how much of the discussion happens outside of the live airing window.
Now that the 2014 fall TV season has concluded, Nielsen evaluated how Twitter TV activity could be used to anticipate the sizes of the audiences that watched the premiere episodes of those programs. Nielsen analyzed 42 broadcast and cable series premieres, from late August through early November, looking for a correlation between how many times viewers 18-34 saw TV promotions for a specific program and the size of that program’s audience for the premiere episode. They expected highly promoted programs to garner larger audiences, and that is in fact what they saw.
While the findings do not mean that Twitter TV activity causes larger audience sizes, the ratings group found that brands could have used Twitter promotions to boost awareness, and in turn, boost audience.
“This is notable because if Twitter TV activity could be used alongside other data sources to help determine TV audiences, then agencies could fine-tune their buys before the premieres,” Nielsen said in a recent blog post. “Networks could identify potential winners and challenges earlier to maximize ad sales and course-correct marketing activities. And, to the extent that social media leads people to become aware of new shows, networks could leverage Twitter TV activity to better reach their intended audiences.”
Since social TV happens around the clock, networks and agencies now have the opportunity to explore how and why audiences engage on Twitter. The findings from this recent study highlight the opportunity for networks to boost audience engagement in between episodes through repeat program airings, stars and promotions.

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at Follow her at @AmandaCicc.

Redefining the Path from Data Collection to Insight Curation at InsighTech

With unprecedented speed, technology is dramatically
disrupting the way we gather data, connect the dots and tell our insights
stories. The producers of The Market Research Event (TMRE) are excited to
invite you to the all-new InsighTech event. Redefining the path from data
collection to insight curation, InsighTech presents groundbreaking innovations
in the deployment of traditional and new research methodologies. Hear best in
class case studies from your peers, participate in experiential field trips AND
discover emerging technology likely to disrupt the industry even further. This
dual approach ensures you will be able to apply what you learn immediately AND
prepare for the future.
Learn more about this exciting event here:
Featured speakers
The Future of Technology & What it Means for Your
Business: Chris Anderson, Former Editor-in-chief, WIRED, Author, The Long Tail
& Co-founder and CEO, 3D Robotics
The Futures of Market Research: Robert Moran, Partner &
Global Head, Brunswick Insight
Scaling Research for Breakthrough Innovation – The Platform
Approach: Daniela Busse, Director, Global Innovation Network, Citi
Download the brochure
for a full list of speakers:
Plus industry experts from Twitter, LinkedIn, Jawbone &
more will discuss how the research process is and will be effected by:
3D Printing
Virtual Shopping
Artificial Intelligence
Internet of Things
Social Gaming
Big Data
Data Delivery & Visualization
Mobile Research
Text Analytics
Social Analytics
And more!
InsighTech will cover everything from mobile research to
drones. Do not miss out on this unique experience that is focused on innovation
in research methodology & technology!
Mention code TECH15LII & Save $100 off the
standard rate. Register today:

The InsighTech Team

Wearable Use for New Year’s Resolution Weight Loss to increase 20 Percent in 2015

What your New Year’s resolution? I’m sure many of yours,
just like mine, is to lose a few pounds and get in better shape. Well, we aren’t
alone. But, will we keep our resolution throughout the year? According to a new
study The
Psychology of Weight Loss
, no we won’t.
Eighty-three percent of Americans are actually expected to
lose the New Year’s weight loss resolution battle, according to the study on
consumer behaviors conducted by, a consumer insights platform
provided by online market research company uSamp.
“We know wearables were all the rage in 2014, but most
stories in the media focus on telling consumers what the use cases could
be,” said Andy Jolls, CMO of uSamp, in a statement. “For the first
time, the public is reporting that these devices have paid off, but the
staggering gap between those utilizing such tools to reach their goals and
those missing their resolutions all together should tell marketers they need to
do a better job of reaching consumers and educating them about product
To complete the study, polled over 1,000
respondents nationwide to dive into the behaviors and psychologies behind the
commitment to diet and exercise. It shows that by the third week of January, 24
percent of Americans will quit their “get fit” programs, blaming the
inability to resist the temptation of junk food (46 percent) or being spread
too thin with the pressures of family and work (31 percent).
Despite the failure rates, many respondents are looking to
digital devices to help them shed pounds. In 2015, more than 20 percent of
respondents plan to use a wearable fitness band or application to track their
weight loss, while 21 percent who say they’re already using one. The study also
shows that 28 percent of respondents know that their use of a fitness wearable
has helped them reach their fitness goals in the past and they’re looking to it
as a path to success.
Jolls said, ‘Our study yields direct opportunities for
marketers to capitalize on the benefits of gamifying weight loss or better
showcasing a rewards system when dieters hit milestones.”

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at Follow her at @AmandaCicc.

Is the Internet of Things the Future of Customer Experience?

Retailers are constantly looking for ways to improve their customer experience and the increasing move from the physical world to the online world means the Internet of Things (IoT) is becoming the future of customer experience. The IoT is a network of objects, products and services that are digitally interconnected and can communicate with each other without human interaction. Without sounding too utopian, it means that maybe in the near future your watch could soon communicate with your television which in turn could control how much water your vegetable garden gets. In essence it makes our lives a lot easier.
These advances in smart technology mean that everything we do can become more programmable and personalized, which is a huge benefit for retailers and customers alike. The IoT means that real time analytics will be able to give customers a better and often more efficient retail experience. For example, Internet technology such as Bluetooth beacons will be able to connect with smartphones as customers enter a store and check their movements. When compared to the customer’s purchases, it can help to create an idea of what the optimum layout for the store should be, which in turn will aid the retailer’s future revenue. In terms of customer aid, in one French clothing store Kl??pierre, there is an ‘inspiration corridor’ that means the customers can receive information and images of recommended clothes using a Microsoft Kinect body scanner. The clothes will come up on screen and they can pick and choose what they like and the whereabouts of the clothes are linked with their smartphones so they can easily be found. These in time analytics help to create an easier and more unique experience for the shopper and retailer.
Zebra Technologies have found that almost 96 percent of retail decision makers are prepared to implement the changes in order to utilize IoT technologies. It was found that 67 percent have already implemented IoTand 26 percent planning to use it within the year. More than half of the firms surveyed expect IoT to give them greater information about the condition and whereabouts of items which will lead to a better customer experience and new revenue streams. Already technology such as RFID has given benefits to retailers such as 99 percent inventory accuracy and a 2-7 percent sales increase. Research firm Gartner believes that by 2020 we will have 26 billion smart and connected products in use (around 3.3 devices per person, not including smartphones and tablets).  
However, there are drawbacks – Zebra Technologies found that 56 percent of the companies said integration challenges were a big problem to adopting the IoT and 47 percent were concerned about security and privacy. There may be a lot of people who would not like to have their likes and locations constantly tracked and analyzed.
The Internet of Things does seem to be the future for retail. This divergence of the physical and digital world means retailers will be increasingly providing a service as well as just a product. By providing a better service and improving the consumer’s experience will ultimately result in higher revenue and keep customers coming back.

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at

Call for Presenters Now Open: The Market Research Event #TMRE15

CALL FOR PRESENTERS: The Market Research Event
Submit your proposal by email to by Friday January 30, 2015

From: Kelly Schram
Re: The Market Research Event
Date: November 2-4, 2015
Location: Orlando, FL


The Institute for International Research (IIR) is currently seeking presenters for:

November 2-4, 2015 | Orlando, FL

Submissions due by Friday, January 30th. 

NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

TMRE is the “World’s Top MR Event” focused on elevating the business impact of insights, designed to empower the researcher to move from insights partner to strategic, consultative leader.

ONLY client-side submissions will be reviewed.  If your company is categorized as a vendor, solutions provider or consultancy, please see below to find out how you can get involved in TMRE. Speakers receive a free pass to attend the event.

We are looking for (in order of priority):

  • Exploration Leaders: Speakers who are willing to literally get “outside the conference walls” and take smaller groups of attendees to local areas to explore/discuss MR/ethnography in action.
  • Interactive Discussions: Excellent facilitators who can give a short presentation and then lead the group in interactive roundtable discussions- with actionable outcomes. 
  • Case Studies: We will only consider NEW case studies that haven’t already been shared at another event or past TMRE event. Suggested topic areas for case studies include:
    • Social Insights: Data Collection, Listening & Analysis
    • Shopper Insights & Analytics
    • Consumer & Market Trends
    • Biometrics & Neuroscience
    • Cross Platform & Digital Insights
    • Marketing & Brand Insights
    • Insight Driven Innovation & Product Development
    • Business to Business Research
    • Data Analytics & Advanced Analytics
    • Innovation in Tools, Techniques & Methodologies
    • Global Insights
    • ROI & Measurement
    • Activating Insights
    • Big Data 
    • Mobile & Technology 
    • Storytelling & Data Visualization
    • What’s Next & The Future 
  • State of the Industry Sessions: Executives who have something new or noteworthy (whitepaper, research report) ready to be released at the time of the event.
  • Debate Sessions: There are always two ways to tackle an insights project. We are looking for two insights executives from the same company- who challenged each other to work differently to find a new solution to a common challenge.

…. AND You Decide: We are VERY happy to consider any type of new format you feel would add value for attendees beyond the traditional case study. So please send us your most exciting ideas, we’d love to hear them!

Submission Guidelines 

Client-side speakers that wish to be considered for the TMRE speaker faculty should send the following information via email to Kelly Schram, Conference Director at no later than Friday, January 30, 2015. Due to the high volume of responses, only those selected for the program will be notified.

1. Benefit-oriented title of session
2. Summary of session (no more than 100 words)
3. Full contact details for speaker including name, title, company, email, phone and mail
4. Speaker bio

If your submission is selected, portions of your summary will be used to promote your participation in print and online. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.

Join The Best In Insights From Around The World: NOVEMBER 2-4, 2015 at Rosen Shingle Creek in Orlando, Florida


Special notices to vendors, solutions provider or consultancies:
This call is limited to client-side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at or 646-895-7467 or Liz Hinkis at or 646-616-7627.

This week in Market Research, Jan 12, 2015 Edition

Where we bring you the latest, hottest, most relevant Market Research news from around the web:

- Creating internal ambassadors for research and insights across an organization - three essential rules that market research can help a company follow via Quirks

-  Intelligent Billboards, Smell-O-Vision & the future via The Mill

- Using Online Forums for Lead Gen & MR via Envano

- 5 Ways Big Data Will Be Bigger in 2015 via Infinit Datum

- 51 Useful Tools for Conducting Market Research via Zintro

- Why It’s a New Year for Big Data analytics via CA Tech

- Media companies are utilising big data in new ways but they must avoid the temptation to have it drive every decision. Should big data be in the driver’s seat? via FIPP

- 15 Brand Experience Trends for 2015 via Graham D Brown

- From Data to Dollars: 3 Ways to Turn Insight into Action via Social Media Today

- Using Social Media Monitoring to Disrupt Your Competitors via Sendible

-  How social media presents a golden ticket to Super Bowl 2015 fan engagement

- A New Generation of Data Requires Next-Generation Systems via Wired

- Uh oh, Leaked Palantir Doc Reveals Uses, Specific Functions And Key Clients, via TechCrunch

- 3 Ways to Hone Your Data Mining Skills via CyberCoders

- Mining value from unstructured data via Silicon Angle

- B2B Marketing Trends of 2015: The Importance of Customer Experience, Data Quality and Attribution via LinkedIn

- Riding the Customer Experience Big Data Wave in 2015 via John Weisenberger

About the Author

Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo Evans is editor at large of The Front End of Innovation BlogThe Market Research Event Blog, MyShopper360 Blog, and also blogs at She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at or @Literanista.