This Week In Market Research: 12/15/14 – 12/19/14

3 Ways Big Data Is Helping To Build Better Cars

Big Data Analytics: Time for new tools are needed to pull insights

Does Your Data Scientist Have Chief Data Officer Potential? via Forbes 

Mining Location Data For Consumer Insights: Using geodata to better target consumers

Santa Using Big Data? 3 ways the big man is using big data

Why User Experience is Important to Your Website: Giving consumers better access to your brand

Why CMOs Are Turning Away from Big Data: Anxieties and skepticism

5 Customer Experience Fails That Make Entrepreneurs Suffer 

Big Data and Trucking: Learning how to put the data to work

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.