research offering powered by the Google Consumer Surveys (GCS) platform launched
today in a track session GCS headlined at TMRE.
survey research process all the way through to a final report issued in as few
as five business days after the survey fields.
currently available’IdeaRank, PriceCheck, and DemandCheck’with a name testing
module soon to be released.
underlying methodology was created by Ph.D. researchers and statisticians, according
to Fresh Intelligence CEO Corrine Sandler.
microsurvey in about 60 seconds simply by answering a few questions.
data collection and a one-page executive report.
which Fresh Intelligence considers intellectual property, Sanders said.
Monica Plaza, who co-presented, noted that GCS can customize sample, so expect
to see that feature in the future as well as access to international
Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.