Poltrack reminded us that once upon a time TV programming was limited to only about half of the day, during a significant chunk of which a lot of people were at work with no desktop computers or devices. The rest was dead air. Programming is now available 24/7, anywhere. “Ten years ago, it was adapt to survive,” said Poltrack. “Now we’re in adapt-and-thrive mode.” Click here for a summary of David’s presentation.
Join us in February as we further explore the New Tipping Point of Entertainment Media. Jeffrey Cole, Center for the Future & Research Professor, USC Annenberg School for Communication will focus on television’s shift to digital, and how broadcast and cable will change as channels go over the top, content trumps everything and the consumer is in complete control. Download the brochure for details: http://bit.ly/1sKjZAI
The Media Insights & Engagement Conference doesn’t only cover television, we cover all the changes taking place within the industry overall. Featured sessions include:
- The New Age in Mobile Music Consumption – Radha Subramanyam, Executive Vice President, Sales and Marketing Research, Clear Channel Media + Entertainment
- Bruce Friend, President, Global Media & Entertainment, Vision Critical
- Viral Video Hits: The Why, The How & What Established Networks Can Do About It – Shari Cleary, VP Digital Research, Viacom, Kimberly Maxwell, Senior Director Strategic Insights Research, Viacom
- Consumer Behavior & Consumption Across Media: The Digital State of Play – Tony Marlow, Head of Category Insights, Yahoo!
- The New Habit of Always-On Shopping – Christian Kiugel, VP, Consumer Analytics & Research, AOL
- And much, much more!