Gireesh Joshi discusses the future of insights at eBay with Marc Dresner, Senior Editor and Special Communication Projects Lead at IIR USA, in this episode of TMREtv’s The Research Insighter brought to you by The Market Research Event (TMRE).
In this video, we showcase:
- Driving Business Strategy:
Solving the problem of improving customer retention.
- More than Surveys:
Taking surveys at face value is not that helpful because survey takers tend to rationalize what they think or what they want you to think.
- Eliminating Rationalization:
Using the surveys to combine with behavioral data allowed them to create a model instead of relying on the consumer to tell the truth.
About the Author:
Ryan Polachi is a contributing writer concentrating his
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.