Inside Insights: Brian Byrne

In the first episode of the Inside Insights Podcast series
brought to you by The North American Consumer Insights
, I sat down with North American Consumer Insights Event
speaker Brian Byrne, President of Aviador and Associates, to discuss competitive
War Gaming and the current Apple-Samsung War.
The North American Consumer Insights Event is a conference
that showcases the local Canadian culture in its storytelling. With new
entrants like Target Canada, rapid changes in technology and increasingly
discerning customers, the Canadian retail industry is in a constant state of
change, challenging players to adapt strategies and tactics to remain relevant.
 This conference was created for our
insights community that focuses on the power of insights in motivating smarter
decision making and shines a particular lens on the local flavor of shopper
insights in Canada.

Listen to the full interview here:

If you’d like to hear more from Brian, don’t miss his double
session, ‘Classic Patterns of Competitive War Gaming’ at The North American
Consumer Insights Event on Monday, Sept 29th from 1:30-3:00 pm. The
event is taking place this September 29-October 1, 2014 in Toronto, Canada.

For more information about the event and to
register, click here: