Photo by paul bica
“The future ain’t what it used to be.” – Yogi Berra
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
Yogi Berra and Henry Ford were futurists. Their unique way of thinking influenced and shaped the future customer experience. They were successful because they could look at things from a different point of view.
According to Jared Weiner, Futurist and Vice President, Weiner Edrich, Brown, most of us suffer from “The Recognition of Educated Incapacity.” We know so much about what we know, that we are the last to see the future of our areas of expertise differently.
To change our way of thinking, we need to look at everything with “alien eyes.” This new perspective will help us shape the “10 Growth Areas of the Future” that will affect the customer experience:
- Time Space (the most important area): Becoming more simultaneous and less sequential as seen in Vine, Pinterest and Snapchat
- Inner Space: Brain imaging and research on human sensory systems
- Design Space: Will underpin everything in the future
- Play Space: Gamification and adult play – making the serious stuff fun
- Storage Space: Physical goods, waste, e-waste, inner space and data
- Cyber Space: Virtual reality and worlds, bitcoin
- Inter Space: Internet of Everything, wearable technology
- Micro Space: New materials technology like 3D and 4D printing
- Outer Space: Space exploration, tourism, searching for alien life, satellite technology, asteroid mining
- Green to Blue Space: Giving back more than you took
Stay tuned for more customer experience insights shared at this week’s TCEL. Stay connected at:
- twitter.com/TotalCustomer #TCEL14
- linkedin.com/Total Customer Experience Leaders
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.