Photo by paul bica
“The deepest principle in human nature is the craving to be appreciated.” – William James, psychologist and philosopher
Customer-centric companies know how important it is to reward and recognize their employees. If employees feel appreciated, then they are able to effectively and consistently show appreciation for customers.
During the Total Customer Experience Leaders Summit (TCEL), Janet LeBlanc, President, Janet LeBlanc & Associates Inc., showed how employee recognition programs are fundamental to the success of a great customer experience program in these three areas of impact:
Employee: Recognize employees as part of the process of developing customer solutions
Customer: Reinforce the ideal customer experience – intentionally
Enterprise: Reward organizational improvements and create a customer-centric culture
Recognition practices are provided to acknowledge or give special attention to employee actions, efforts, behaviors and/or performance and contribute to organizational success. Recognition should be:
In the moment
Appropriate and in context
Tied to employee’s perceived value
Individual and team based
Stay tuned for more customer experience insights shared at this week’s TCEL. Stay connected at:
- twitter.com/TotalCustomer #TCEL14
- linkedin.com/Total Customer Experience Leaders
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.