How to Create an Emotional Customer Experience

‘Let’s not forget that the little emotions are the great captains of our lives and we obey them without realizing it.’ ‘ Vincent Van Gogh, highly influential post-Impressionist artist

Great storytelling evokes emotion. Using the power of storytelling, you can create emotionally compelling videos with equally compelling messages that will continue to resonate with your employees and customers and build brand loyalty.
This video is one of the best examples of storytelling I’ve seen posted on If the video doesn’t appear below, you can view it at

This post also provides tips on how to recreate the same ‘magic’ for your videos.

Here are two articles from to help get you started on creating videos to engage your employees, who are the ‘key to delivering your customer’s experience,’ according to Total Customer Experience Leaders Summit (TCEL) keynote speaker Peter Neill, Former Chief Customer Officer, Level 3 Communications:

Want to hear more from Peter on customer experience in person? Join him at Total Customer Experience Leaders Summit 2014 in Miami in April. To learn more about the event and register, go to
Stay connected with TCEL:
  • #TCEL14
  • Customer Experience Leaders
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at