Ben Smithee Invites You to The Future of Consumer Intelligence 2014

Ben Smithee, CEO of Spych Market Analytics and Chairman of
The Future of Consumer Intelligence 2014 thinks you should attend FOCI 2014 in
LA this May. Why is Ben so excited about this year’s event?
Well, right now we are on the cusp of the second wave of the
big data revolution. 2013 was about understanding Big Data, from collection to
analysis.  2014 is about translating big
data into new opportunities and taking action on the insights to drive business
The Future of Consumer
Intelligence 2014
will help you discover how data is transforming the consumer’s
wellbeing, experience and impacting the productivity of an organization. This
unique event accelerates disruptive thinking around decision science – translating
the new understanding into future opportunities means that the role of a
researcher is changing. This event’s unique aggregation across insights, data
science, marketing science, social science with technology as a common thread
provokes new questions and explores new futures. 
At FOCI, you’ll understand the processes and tools being
used to aggregate disparate strands of data so you can create a richer
experience that drives loyalty and growth. This year, the event not only
focuses on the insights, intelligence and analytics piece of the market
research industry, but also the strategies you need to put those into action in
order to grow your brand and your business.
Additionally, there are two brand new intensives this year,
including The Future of Researchers and The Future of Consumers. The Future of
Researchers focuses on the skills, tools, techniques, and methodologies you
need to be the best at your job and lead the industry in the future. The Future
of Consumers is taking an in depth look at what makes consumers buy, click, and
tap, and how are they engaging with new media in the future so that brands can
have a deeper relationship with them.
This year’s FOCI is also brining you an impressive lineup of
keynote speakers including John Havens, author of Hacking H(app)iness and Ray Kurzweil,
director of engineering at Google.
Check out Ben’s video
invitation here:

Join Ben and the rest
of the FOCI team in LA this May! Lean more about the event here:

Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today: