Ray Kurzweil On Intelligence When Minds & Machines Become One

“WHY DID YOU CHANGE YOUR MIND?”
Every researcher’s dream is to truly understand what motivates, persuades and changes behavior. 
Technology is a disruptor, and when paired with science the possibilities are endless.  
Come explore possibility with us at The Future of Consumer Intelligence and discover how to translate genuine insight into confident decision making.
The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the brochure for full conference details: http://bit.ly/1fLunmf
2014 Keynotes include:
  • The Web Within Us: When Minds & Machines Become One, Ray Kurzweil, Director of Engineering, GOOGLE 
  • The Need for BIG Privacy in a World of Big Data, Ann Cavoukian, Information & Privacy Commissioner, 
  • ONTARIO, CANADA
  • Making Data More Human, Jer Thorp, Former Data Artist, THE NEW YORK TIMES
  • How to Generate Word of Mouth, Jonah Berger, Author, CONTAGIOUS: WHY THINGS CATCH ON 
  • When the Future Begins – A Guide to Long-Term Thinking, Magnus Lindkvist, Trendspotter, Futurologist
  • Designing Habit-Forming Technology, Nir Eyal, Habit Design Researcher, NIRANDFAR.COM

Topics Covered Include:

Consumer Intelligence // Big Data & Analysis // Strategy & Action Planning // The Future Consumer // The Connected Consumer // Research at the Center of Marketing Strategy // Data Visualization //
Crowdsourcing // The Future Researcher // Beyond Data Driven // Social Listening //
Designing Intelligence // Privacy in a World of Big Data // From Consumer Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights // Designing Habit-Forming Technology
And much more!
Mention code FOCI14BLOG & Save 15% off the standard rate. Register today: http://bit.ly/MupKSc
**Plus, don’t miss your special video invitation from conference Chairman Ben Smithee to find our why you need to attend The Future of Consumer Intelligence: http://bit.ly/MuI2CO
Interested in learning more? Download our new, interactive conference brochure loaded with exclusive content that can’t be found anywhere else: http://bit.ly/1fLunmf
We hope to see you in California!
Best,
The FOCI Team
@TMRE
#FOCI14

Intuit Breaks Down the Role of Big Data

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Beth Schneider, Director of Corporate Customer
Market Insights at Intuit, to discuss the role traditional market research plays in a world of big data. 
At Intuit, Scheider and her team get a huge amount of
behavioral data, what she calls the ‘what’ data. This kind of data brings up so
many questions such as ‘who’? And ‘why’? ‘I think that market research can
really step in and answer that,’ she explained. ‘Understanding why something is
happening helps us make the right decision at our companies.’
Schneider advises fellow researchers to find out exactly what
Big Data is available at their company.  In the past, a researcher’s role has been designing
a qualitative or quantitative study for clients. But today, the first thing
researchers should ask themselves is: What is the right data to be able to
answer that question? Additionally, Schneider said you should really understand
how that data is useful. Then, figure out how to pull it in to answer the business
question so that are you aren’t just relying on a single source of information.
At Intuit, the researchers have been on the journey of
combining Big Data with market research. In fact, the company combined its
analytics with its market researchers into a community of customer intelligence
with a goal to bring all of the data that is available together.
Schneider said, ‘I think if we are in the room at the same
time in the beginning, I think it works beautifully.’

Check out the full
interview below:

This spring, The Future
of Consumer Intelligence 2014 
will explore the emerging role of
decision science and the convergence of knowledge points – insights,
foresights, social science, marketing science and intelligence with technology
as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May in Los Angeles! To register, click here: http://bit.ly/MupKSc

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.    

Disruptive & Groundbreaking Research Revealed at The Future of Consumer Intelligence

You are being charged with being disruptive, doing things
differently and igniting change through insights.
You need a market research event that delivers something
groundbreaking, something new – not content that’s already been shared. And
that’s what The Future of Consumer Intelligence
is all about.
Brought to you by the producers of The Market Research
Event, the World’s Top Insights Event, The Future of Consumer Intelligence
combines the best practices from TMRE and future-forward thinking to help you
uncover new, deeper, more meaningful insights.
We’d like to extend a
special offer for you and your team to give The Future of Consumer Intelligence
a try. When registering, mention code FOCI14TMREINQ to activate your 20%
savings.  Register today: http://bit.ly/1bu7Zhw
Program highlights include:
  • Renowned Futurist, Inventor, Director of Engineering at
    Google, Ray Kurzweil reveals how we’re getting closer to a time when minds and
    machines are coming together as one
  • An agenda that reflects the trends in the research industry
    - sessions and speakers explore what will happen in the future, not what has
    already happened 
  • A Conversation on Privacy : Ontario, Canada’s Information
    and Privacy Commissioner, Ann Cavoukian will discuss what the Big Data
    Revolution means for our privacy
  • World-Class Speakers from AIRBNB, E*Trade Financial,
    Heineken, Intel, Kimberly-Clark, Lowe’s, PepsiCo, Post Foods, Procter &
    Gamble, Sony Music, Whole Foods Market and more.
  • Full Day Intensive on The Future Researcher . The role of
    the researcher has changed dramatically over the past few years – The Future of
    Consumer Intelligence will help you understand new ways of delivering value and
    protect your future relevance.  

And more!
Download the
conference brochure for the compete conference program: http://bit.ly/1goyDG4
Register for this
exciting event today: http://bit.ly/1bu7Zhw
The Future of Consumer Intelligence delivers the tools and
methodologies you need to gain a richer understanding of your consumer.

We hope to see you in California!

The FOCI Team
@TMRE
#FOCI14

The Secrets Behind a Successful Customer Experience Strategy

According to the Customer 2020 Report, the customer of the future will be more informed and in charge of the experience they receive.

They will expect you to know their individual needs and personalize their experience. Immediate resolution will not be fast enough as customers will expect you to proactively address their current AND future needs.

At the 2014 Total Customer Experience Leaders Summit, we examine the power of today’s customer-driven world to develop a strategy to deliver an integrated customer experience by focusing on four key content pillars – Linking, Design Thinking, Synthesis, and Data Mapping.

Total Customer Experience Leaders Summit 2014
April 9-11, 2014
Trump International Beach Resort
Miami, Florida
Download the brochure for the full agenda: http://bit.ly/1ffN4Qo
Join our keynotes as they address the main themes of the Customer Experience process:
Linking - Explore how to connect attitudinal metrics to behavioral data across the enterprise.
Personal Intelligence: The Power of Personality at Work
John D. Mayer, Renowned Professor of Psychology, The University of New Hampshire and Author, Personal Intelligence
Design Thinking – Go beyond transaction and strategize a new way forward.
The Crazy Ones: How to be a Leader that Inspires Creativity and Innovation
Stephen Gates, VP and Creative Director, Global Brand Design, Starwood Hotels & Resorts Worldwide
Synthesize - Integrate insights and intelligence to get at the heart of the emotional experience.
Using Emotional Energy To Make Your Customer Experience Programs Easier, Faster and Smarter 
Daryl Travis, CEO, Brandtrust
Data Mapping – Discover new approaches to measuring and aligning your data.
Employees are the Key to Delivering your Customer’s Experience
Peter Neill, Former Chief Customer Officer, Level 3 Communications
The Total Customer Experience Leaders Summit tells the whole story, from beginning to end. This is your invitation to join the conversation to gain a deeper understanding of your customer and provide you with the foresight you need to create a strategic and effective customer experience plan.
Mention code TCEL14BL & Save 15% off the standard rate. Register today: http://bit.ly/Ofcbrq
We hope to see you Miami!
Cheers,
THE TCEL Team
@TotalCustomer
#TCEL14

customers1stblog.iirusa.com

FOCI Speaker Spotlight: Earl L. Taylor

We recently sat down with Future of Consumer Intelligence 2014 keynote
speaker Earl L. Taylor, Chief Marketing Officer, Marketing Science
Institute. Taylor discussed the humanization of data and how the role of the
researcher has changed and evolved over the last few years.
We are fortunate to have him share this critical insight
with our FOCI community. This year, FOCI
explores the emerging role of decision science and the convergence of knowledge
points – insights, foresights, social science, marketing science and
intelligence with technology as a central driving force and profound connector.
We are barraged by information – and within this sea of data
we must remember to think of the problem we are trying to solve and how we can
we use this convergence of information to better understand people.
 Translating the new “understanding” into future opportunities
means that the role of a researcher is changing. FOCI accelerates disruptive
innovators in the research space and pushes people to take risks, to think
outside of traditional research methods and insights gathering and explore new
and alternative tools and technologies. FOCI will bridge the gap between what
people say they are going to do and what they actually do.
Here is what Taylor had to say:
IIR: A big theme
of this year’s conference is ‘humanization of data.’ Why do you think
understanding PEOPLE (not consumers) presents an opportunity for strategic
action? 
Taylor: With the
rise of social/mobile networking, the role of ‘consumer’ is increasingly
intertwined with the many other roles people play in the course of their
lives.  A holistic understanding of how people today juggle overlapping
identities is essential if marketers want to understand how–and how not–to
engage them on their own terms.
IIR: How is
technology not only changing how we do things, but also how we understand the
world, business, and people?
Taylor: Continuous
and nearly instantaneous access to almost every kind of information has the
potential to enrich our lives, but also to overwhelm and distract us. 
Designing rewarding customer experiences in such a data-rich environment
presents both opportunities and challenges.  Increasingly, the necessary
insights may come from studies of play, art, ritual and other ‘immersive’
experiences.
IIR: How has the
role of ‘the researcher’ changed?
Taylor: Traditional
concerns about research design and hypothesis testing will be supplemented by
(or give way to) observation of social media and other sources of insights
and/or machine learning algorithms applied to large masses of transactional
data.  Deriving actionable insights in real time will require the skills
of both data scientists for inductive ‘data discovery’ and of ethnographers
trained in ‘thick description’ of social actions and structures.
IIR: How has the
increasingly connected consumer affected market research?
Taylor: Historically,
market research often claimed to understand consumers better than they
understood themselves and was needed to guide companies in developing a limited
number of options to appeal to broad demographic segments.  The
availability of individual-level behavioral data and predictive analytics and
the increasing role of social networks in influencing consumer choice up to the
‘zero moment’ of truth may finally make possible true ‘one-to-one’ marketing
where consumers themselves in effect do the market research by sharing data and
preferences allowing customization of offers ‘on the fly.’
Want to hear more
from Earl in person? Join him at Future of Consumer Intelligence
2014 in Los Angeles, CA in May. To learn more about the event and
register, click here: 
http://bit.ly/1nNOnoY

** As a reader of our
blog, you get an exclusive 15% discount on your FOCI 2014 pass. Use code FOCI14BLOG when you register **

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
including 
Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
, and a regular
contributor to 
Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Customer Experience is the Way to Grow a Business Today

As the marketplace becomes increasingly crowded with products, it is becoming more difficult for companies to stand out amidst the noise. In the past, product packaging and messai8ng was the most important way to stand out from competitors. Today, these elements are still critical, but in addition, you need to offer the customer a special experience.
The customer experience is a blend of a company’s physical performance and the emotions evoked, intuitively measured against customer expectations across all touch-points. The customer experience should be a reflection of everything that makes up your brand ‘ not just the products or services, but its attitudes, values and key differentiation. This means that every time a company and a customer interact, the customer learns something about the company that will either strengthen or weaken the future relationship – and with that – the customer’s desire to return, spend more and recommend.
Here is an infographic produced by Nunwood  that shows just how important customer experience is to a growing business:

The Impact of TV Everywhere?

“It’s doing exactly what pay-TV providers have hoped it would do’ it’s cutting churn and leaving customers more satisfied with their overall service. Some 28% of pay-TV customers were more satisfied with their service (compared to 24% a year ago), and 33% said they were less likely to change providers, and improvement from 25%.

The real winner may be hybrid TV offerings. GfK said that among consumers who have a pay-TV service AND streaming services, 39% said they’re less likely to change providers and 35% are more satisfied with their pay-TV service.” Read about the the study, ‘How People Use Media: TV Everywhere/VOD,’ from GfK and the of the post here.

Uncover What’s New in Research & Insights at The Future of Consumer Intelligence

How can you expect to uncover new, deeper, more meaningful
insights while still using the same old research methods and tools? What if
there was a way to see your customers in a new light, as individuals instead of
just consumers?

Stop thinking of the what ifs and possibilities. The Future of Consumer
Intelligence will uncover your new opportunities this May. 

The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA
The Future of Consumer Intelligence explores how more
meaningful insights are being generated with new tools and technologies with
ideas from sought after gurus like Ray Kurzweil, Director of Engineering, Google,
Nir Eyal, Habit Design Researcher, NirandFar.com, Michelle Dennedy, VP &
Chief Privacy Officer, McAfee and Jer Thorp, Former Data Artist, The New York
Times . They’ll be sharing insights into the humanization of data, privacy in a
world of big data, minds and machines become one, designing habit-forming
technology and much more. Download the brochure: http://bit.ly/1nslbnn

Featured sessions include:

  • Insights to Integration, Procter & Gamble
  • Customer Insights as a Brand Engagement Tool, HSN
  • The Role of Social Across the Consumer Decision Journey, eBay
  • Getting to Deeper Insights: Integrating Grounded Theory into
    Your Research Toolkit, Questcor
  • The Why Behind the Why – Expanding Quantitative
    Capabilities. WE TV

Get a sneak peek into the 2014 event with our exclusive,
interactive FOCI Resources! Download the NEW Interactive Future of Consumer
Intelligence Conference Brochure: http://bit.ly/1nslbnn
Mention code FOCI14LINK & Save 15% off the standard
rate. Register today: http://bit.ly/1ensyGZ
Today’s interconnectedness is grounded in the stringing
together of layered information empowering us to bridge the gap between what
people say they will do and what they actually do. The Future of Consumer
Intelligence delivers the tools and methodologies you need to gain a richer
understanding of your consumer.

We hope to see you in California!

Cheers,
 The FOCI Team
@TMRE
#FOCI14

A Look at The 1st 100 Days of the NEW ABC News App

ABC News celebrated the 1st 100 Days of the NEW ABC News App by sharing some of their highlights. “ABC News Digital has driven incredible growth across ABC News mobile and applications year over year. In October 2013, ABC News Digital launched the completely new ABC News Phone app for iPhoneand Android devices which greatly contributed to the steady rise in mobile traffic across applications. For example, in November 2013, year-over-year monthly mobile unique users increased by 165%, according to data provided by comScore. Additionally, total mobile video views were also up 87% year-over-year (Source: Adobe SiteCatalyst 2013)

Since their launch, they’ve been collecting some cool stats and facts from behind-the-scenes at ABC News. Download the NEW ABC News app for free today. Check out the original announcement the new app here.” via Visual.ly

Key Challenges in Harnessing Unstructured ‘Handle Pull’ Data at Caesar’s Palace

At The Future of Consumer Intelligence 2013, IIR’s
Marc Dresner sat down with Joshua Kanter, senior vice president of Revenue
Acceleration & Total Rewards for Caesar’s Entertainment, to discuss the
extent to which insight and data drives decision-making
in an organization.
Insight and customer analytics has been central to the
success of  Caesar’s Entertainment.
Kanter recalled an anecdote from the CEO that says, ‘There are only three ways
to get fired from Caesar’s Entertainment: 1) Steal 2) Harassment 3) Not Having
a Control Group.’
In the Caesars’ DNA is the notion that the employees are always
trying to learn and are always experimenting. According to Kanter, part of that
is about testing with real customers, part of that is about listening, and part
of that is about insights work and the voice of the customer.
‘We, as a company, are among the world’s leading
practitioners of consumer insights and certainly, consumer analytics,’ he
commented.
Caesars has been practitioners of Big Data long before the term was even coined.
In fact, the volume of the data that the company has and collects over its 45
million members is extraordinary. Kanter said, ‘We’ve been pioneers in
developing analytics that tie together all of the various pieces of the
customer journey.’
For instance, he explained, in a slot machine every time you
make a bet there is something  called a
handle pull. There are billions and billions of handle pulls in a day. Well, that
has simply been too large for us to look at it. Now with new technologies, we
are able to start looking at that data at a granular level and there is a lot
of richness there analytically.
These days, everyone is focused on integrating the holistic
view of the customer including internal and external data. Caesars is starting
at a farther point than a lot of its competitors, but Kanter knows that this is
where everything is going.
‘We are taking it very seriously and making strategic
investments to understand and make use of Big Data in a way that none of our
competitors ever have,’ he said.

Check out the full
interview below:


This year, The Future of Consumer Intelligence
2014 explores the emerging role of decision science and the convergence of
knowledge points – insights, foresights, social science, marketing science and
intelligence with technology as a central driving force and profound connector.
Right now, it’s about connecting ideas to data to culture to
the future of your business and this, is the real data revolution. This year
represents the year of the multi-dimensional marketplace, and just as the
market researcher’s role evolves, so does our third annual event. FOCI is a
gathering of the “consumer culture” collective exploring common
ground across roles and industries for translating behavioral information into
business opportunity.  We hope to see you there!
Join us at FOCI 2014
in May. To register, click here:  http://bit.ly/1glD9Xv

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.