Stand-up is frequently shared. Fans want to experience stand-up with others even if they aren’t in the same place – sending links and watching content virtually “together” is something that millennials do often.
1. Relatable – stand-up speaks to and for millennials
2. Topical – truth and knowledge equal power. Comedy is a safe space for hot button issues like race and politics
3. Diversity – this goes far beyond race. Gender, sexual orientation, and religion are all on the table. By laughing at difference, millennials expose themselves to other points of view
4. Courageous - edginess is an important characteristic. In some situations, if comedy can offend, comedy can transcend. Censorship is not cool – while millennials understand that there are some situations that require a dialed-down approach, in general 60% say that censorship takes away from the art of comedy
When asked if there is a line that shouldn’t be crossed, millennials are clear – pretty much everything is fair game, as long as it is delivered without hate
ABOUT THE AUTHOR